ο»ΏModester Otieno
π§ [Your Email] | π± [Your Phone] | π Kenya / Remote | π [LinkedIn / Portfolio]
Profile Summary
Results-driven Social Media Manager & Lead Generation Specialist with proven experience helping businesses establish strong online visibility, build engaged communities, and convert audiences into paying customers. Skilled in developing tailored content strategies, managing multi-platform campaigns, and leveraging data-driven insights to maximize reach and ROI. Adept at setting up, optimizing, and scaling social media profiles for growth and client acquisition.
Core Skills
β’ β’ Social Media Management (Facebook, Instagram, TikTok, LinkedIn, X/Twitter)
β’ β’ Content Creation & Scheduling (Canva, Buffer, Meta Business Suite)
β’ β’ Lead Generation (Email outreach, DM campaigns, landing pages, forms)
β’ β’ Social Media Audits & Strategy Development
β’ β’ Community Engagement & Growth
β’ β’ Analytics & Performance Tracking (Meta Insights, Google Analytics, HubSpot CRM)
β’ β’ Copywriting & Hashtag Strategy
β’ β’ Paid & Organic Growth Campaigns
Professional Experience
Freelance Social Media Manager & Lead Gen Specialist
Remote | 2023 β Present
β’ Set up and optimized professional social media accounts for startups and NGOs, improving online presence and credibility.
β’ Conducted social media audits, delivering actionable strategies that boosted engagement by up to 40% in 3 months.
β’ Designed and implemented content calendars with posts, reels, and stories tailored to target audiences.
β’ Executed lead generation campaigns via Facebook groups, DM outreach, and email funnels, achieving up to 30% client response rates.
β’ Created compelling visuals and ad creatives with Canva, aligned with brand voice and messaging.
Volunteer Social Media Strategist (Various NGOs via Catchafire/ImpactHumanity)
Remote | 2024 β Present
β’ Helped organizations build their digital presence through profile setup, branding, and messaging.
β’ Developed strategies for engagement with youth, senior, and community audiences.
β’ Provided training and handover materials to ensure smooth self-management post-project.
Content Creator & Mentor (Personal Brand Project)
2023 β Present
β’ Built an online community of young moms by sharing authentic content (inspirational posts, reels, carousels).
β’ Increased engagement through storytelling, strategic hashtags, and interactive content formats.
β’ Developed a content-to-monetization funnel with zero paid ads.
Education
BSc. Industrial & Textile Engineering β [Your University] (Completed)
Certifications
β’ Meta Social Media Marketing (Coursera / Meta Blueprint β optional)
β’ Google Digital Marketing & E-commerce (Google Career Certificate β optional)
Achievements
β’ Grew multiple Facebook pages & Instagram accounts from scratch to active engagement within months.
β’ Successfully ran preorder campaigns for crochet products, converting content into sales without ads.
β’ Recognized for clear communication, strong client relationships, and creative problem-solving.
