MOBY SEMAAN
OVERVIEW
+1 --LinkedIn
9 years’ experience with a strong career track in advertising and marketing. Enthusiastic,
determined, and up to new challenges. Handled local and International brands with diversified
portfolios in different categories, FMCG, Automotive, Properties, and Retail in the Middle East
region.
Seeking to work at a competitive and creative environment, where I can bring all my skills and
creative ideas to life.
CORE SPECIALTIES
WORK EXPERIENCE
• Client management and leading on complex marketing projects strategically and tactically
• Campaign management, activity deadlines and team compliance
• Marketing strategies, creative and tactical market planning
• Brand development and relationship building.
• Initiate and process project deliverables, coordination and implementation
• Professional and effective verbal and written communication skills
• Excellent team player with good ‘people’ skills
• Brainstormer and Idea generator
• Passion for digital transformation and AI, Social Media and creative communication
• Fast and eager learner with a constant strive to improve
• Excellent at building presentations and Microsoft Office in general
• Good at graphic design and arts in general.
Digital Account Manager – SOCIALEYEZ, Dubai, UAE
Digital and Social Media account management for Canon Middle East.
September 2018 – September 2020
• Led account management team, monitored their work closely to
insure client requests are met, developed campaigns and monthly social media plans.
• Worked closely with Canon’s marketing team on developing marketing plans and activities.
• Develop strategies and communication plans, improved Canon’s presence
and their interaction with audience.
• Handled all events and activities, production, recording, filming and photoshoots.
• Created an annual overall social media communication blueprint.
• Developed insightful performance reports from data collected using Facebook
Business Manager, Google Analytics, Social Bakers and others and worked
on recommendation lists
• Led on new pitches and worked closely with the creative and strategy and delivered
and presented social and digital communication plans to new potential clients
Account Manager - SERVICEPLAN Middle East, Dubai, UAE
Account management for BMW, MINI and Rolls Royce “MENA region” .
June 2014 – December 2017
• Led on and managed tactical campaigns, car launches, sellout activities and events.
• Led on client briefing sessions with creative teams, production and planning.
• Set client annual goals, consulted while developing marketing yearly calendars.
• Supported and worked closely with the strategy team to deliver cohesive activation
plans that complement client marketing calendar.
• Managed and negotiated budgets and timelines with clients.
• Created an efficient flow between all departments, including third party agencies,
recording studios, production and print houses.
• Acted as a quality control specialist while working with all departments
and external suppliers.
• Worked closely with group directors on new pitches and was part of every
brainstorming session, a strategy or an event.
• Worked with global teams on an always-on development for the agency’s
management tools, introduced new features and led trainings.
Account Manager - Communique’ Advertising, Dubai, UAE
Account management for Americana Group “GCC and MENA region” Brands: Pizza Hut,
KFC, Hardee’s, Krispy Kreme, TGIFriday’s, Red Lobster, The Counter and Olive Garden.
June 2011 – June 2014
• Acted as a client liaison with the agency, and balance input of the various
agency departments.
• Managed relationships between clients, our creative team and third-party agencies.
• Arranged and contributed to brainstorming sessions, organize ideas and present
creative solutions to clients.
• Managed resources, delegated tasks and presented third party solutions.
• Manage and negotiate budgets and timelines with clients.
EDUCATION
New Horizon Learning Centre, Dubai, March - April 2011
7 Week Course in Adobe Photoshop and Illustrator
University of Damascus, Syria, September 2007 - July 2010
Bachelor’s Degree in Fine Arts
Medan Secondary School, Damascus, September 2000 - June 2004 High School
Baccalaureate in Information Technology
REFERENCES
References and recommendation letters are available on request.