-
MOAAZ KHAN
Lahore, Pakistan (Remote)
/moaazkhan33
Data Analyst (MARKETING &
GROWTH) at Make
/moaazkhan
Loves Marketing, Growth & Product analytics for SaaS
/moaazkhan
PROFI LE
EMPLOYMENT HI STORY
Hi, I am self-motivated individual who strives his best to
Data Analyst (Marketing & Growth)
achieve a high standard at every task undertaken. I am
confident in my ability to come up with a data-driven
approach to Product-led Growth for Web/App products.
Make | Dec. 2020 to Present
Main Responsibilities (Data Analyst)
SKI LLS & TOOLS
Customer Analytics Tracking & Implementation
DATA & OTHER
Channel Attribution Modeling, Reporting
Current Data Stack
Segment & Rudderstack - Event Analytics & Customer Data
Responsible for Reverse ETL for Growth & Marketing Tools
Reporting & Visualization for Marketing/Growth/Sales teams
Helping Marketing/Growth/Sales teams understand which
prospective users are most likely to convert
Platform | Owner
Marketing & Growth KPI Reporting & Visualization
Mixpanel - Growth/Product Analytics | Owner
Marketing & Growth Related Analysis
Google Analytics - Marketing Analytics | Owner
Other Responsibilities
Snowflake - Data Warehouse | User
Performance Marketing (Google Ads | Facebook Ads)
Celonis - ETL and Reporting Visualization (Main) | (Marketing &
SEO (Technical SEO Included)
Growth Owner)
Keboola & Rudderstack- ETL & Reverse ETL
Data Studio - Visualization (Other)
Growth Lead/Consultant (Product)
EMPG (Zameen & OLX) | May. 2020 to Mar. 2021
Google Colab | Deepnote - Python and SQL related work
Growth and Analytics consultant for Zameen (PK) and OLX
(Cleaning & Exploratory Analysis)
(PK) Web and Apps
Marketing Tools: Ahrefs | SemRush | Search Console
YoY 41% Increase in Active Devices
Programming
YoY 30% Increase in Installs (Organic mostly)
Core: SQL | Python
Other: HTML & CSS | JavaScript (Google Appscript)
YoY 150% Increase in Organic Search
Kept CPI $0.21 with no increase in Churn
Responsible for Data Analytics (marketing & product) and
MARKETING
automation for Zameen (GTM, Firebase ,GA)
Advertisement
Marketing automation for OLX and Zameen (Clevertap)
Google Ads | Bing Ads | Gartner Digital Markets |
BuySellAds | LinkedIn | Facebook | Quora & more
Snr Growth Marketer (SaaS)
EZOfficeInventory | Jul. 2018 to Mar. 2020
ACADEMI C HI STORY
Implemented ROI positive marketing strategies (paid &
MBA (Marketing & Finance) | LSE (PK) | 2015 - 2017
organic) to generate leads and growth
BE (Electrical & Finance) | NUST (PK) | 2010 - 2014
20% increase in leads count (Global) & 10% (US)
EXTRA
12% reduction in CAC (Global) & 16% (US)
Certifications
Google Analytics - | Google Ads -
Product School Scholarship: Product Analytics (Ongoing)
28% reduction in CPL (Global) & 24% (US)
15% reduction in Spend (Global) & 18% (US)
23% increase in users and 28% increase in sessions
110% increase in reviews - rate. (10 > 21/mo)
Report on Growth KPIs (leads, conversion rates etc.)
and measure ROI on advertising
A/B testing, data-driven lead scoring and segmentation
Responsible for $50,000/mo marketing budget and its
distribution
Data analysis of campaign performance and other SaaS
metrics, identifying the areas for improvement, and
implementing strategies.
