Mladen Stojanovic

MLADEN STOJANOVIC Media Buyer | Digital strategist- Summary Media Buyer Digital Marketer Performance-driven Media Buyer & Digital Marketer with a PhD from Imperial College London and Marie Curie Fellowship. Over 8 years of experience optimising and scaling ecommerce, marketplaces, and lead-gen campaigns across Meta, Google, and programmatic platforms. Proven track record of reducing CPA/CPL by up to 55%, improving ROAS, increasing AOV, and optimizing omnipresence funnels for maximum ROI. Experience Company Name Unknown Agency Media Buyer • • • • • • • 2024 - Present Scaled ecommerce campaigns while maintaining ROAS 3.0+ and aligning spend with MER & contribution margins Reduced Cost per Qualified Call by 40% (transportation sector) and CPL by 55% (franchising) Achieved 45% CPA reduction for an art & lifestyle ecommerce client Decreased bounce rate from 82% to 51%, lifting CVR to nearly 5% (men's fashion) Increased AOV by 18% via upsells, cross-sells, and one-time offers Improved conversion rates by 22% through downsells and funnel optimization Built and optimized prospecting, retargeting, and nurturing funnels for higher LTV Company Name Location Freelance Media Buyer • • • • • 2017 - 2024 Managed ad accounts for ecommerce, dropshippers, and service providers across Meta & Google Reduced CPA by 35-50%, scaled stores profitably, and optimized MER and contribution margins Increased AOV by 20%+ with funnel adjustments (upsells, cross-sells, limited-time offers) Implemented CAPI, pixel setups, and UTM tracking for accurate attribution Delivered weekly reporting, audits, and growth roadmaps to clients Skills and tools  Platforms & Campaign Management:  Campaign setup (Lowest Cost, Cost Cap, Bid Cap, Min ROAS, Highest Value), UTM formatting Custom URL building Catalog ads Pixel & CAPI setup/testing LP event mapping Cohort analysis CRO & Creative Testing Shoplift, Clarity, Hotjar, Lucky Orange, Motion, MagicBrief, Foreplay, EywQuant, Attention Insight   Prospecting Retargeting Nurturing Traffic segmentation Lead qualification Sub-avatar micro-funneling Meta, Google, X, Criteo, AdRoll  Funnel Optimization:  Competitive & Market Research SimilarWeb, Ahrefs, SEMrush, Meta Ads Library, Avatar profiling Backend & Analytics: Shopify, Triple Whale, Hyros Wicked Reports, Varos Ontraport, DigiSim Hubspot, CallRail  AI & Automation Tools Grok, ChatGPT (incl. custom GPTs), Claude, Gemini, Flora, Qwen, Krea, Higgsfield, Perplexity, Trinity, Gumloop, Make, Zapier Tech Stack Slack, Teams, Notion, Airtable, Lucidchart, ClickUp, G-Suite, Monday, Asana www.enhancv.com Powered by 