MLADEN STOJANOVIC
CEO & Co-founder
-
q https://linkedin.com/in/mladens
Belgrade
EXPERIENCE
SUMMARY
CEO & Co-founder
Digital Marketing & eCommerce Strategist | AIPowered Growth & Automation Data-driven digital
marketing and eCommerce expert with a proven
track record in AI- driven sales funnel
optimization, performance marketing, and
conversion rate growth. Scaled a premium men's
fashion brand from $0 to $3,000/month in 2
months and increased AOV by 35%. Specialized
in Meta Ads (ASC+), Google Ads, lead generation,
retargeting, and automation to drive profitability.
Skilled in Shopify merchandising, CRO, and
workflow automation.
Piano Group LLC
12/2020
Belgrade, Serbia
• Scaled a luxury men's fashion brand from $0 to $3,000/month in 2
months using AI-driven marketing
• Increased AOV by 35% through strategic bundling, upsells, and
personalized retargeting
• Achieved 5.2x ROAS on Meta Ads with ASC+ campaign testing and
structured creative iterations
• Designed and implemented AI-powered ad creative testing, reducing
CPA by 28%
• Automated email marketing (Klaviyo, Sonet AI), increasing repeat
purchases by 45%
• Optimized Shopify store UX & CRO using heatmaps, A/B testing, and
predictive analytics
Scandiborn - Sales & Business Development Manager
Remote
09/2023 - 09/2024
Remote (UK-based company)
• Increased AOV by 15% and boosted ROAS by 22% through strategic ad
spend reallocation
• Implemented a data-driven inventory optimization, improving
profitability on 30% of total SKUs
• Developed and tested new customer acquisition funnels, reducing CAC
by 12%
01/2019 - 09/2021
Senior Business Development Professional
Selvita
KEY ACHIEVEMENTS
Krakow, Poland
• Led Al-powered LinkedIn outreach campaigns, increasing response
rates by 38%
• Developed automated CRM sales funnels, improving lead nurturing
efficiency and shortening sales cycles by 25%
Rapid Revenue Growth
Scaled a startup to $3,000 monthly
revenue in just 2 months.
Enhanced Average Order Value
Improved average order value by 35%
through strategic marketing techniques.
High Ad Spend Return
Achieved 5.2x return on ad spend
through tailored ad campaigns.
Effective Marketing Automation
Automated email marketing increased
repeat purchase rate by 45%.
EDUCATION
LANGUAGES
Ph.D. in Chemical Biology
English
Advanced
Imperial College London
10/2014 - 10/2017
•
London, United Kingdom
✔
Data analysis & optimization → Relevant for CRO, A/B testing, and
paid media optimization
✔
Project management & budgeting → Useful for scaling eCommerce
brands & marketing campaigns
✔
Stakeholder & client communication → Valuable for business
development & B2B sales
✔
Problem-solving & structured testing → Essential for campaign
performance improvement & growth hacking
✔
Scientific writing & reporting → Useful for content strategy, ad copy
testing, and analytics reporting
M.Sc. in Organic Chemistry
University of Belgrade
SKILLS
Adroll
Asana
CRM
ECommerce
Email Marketing
Google Ads
Klaviyo
Slack
Taboola
WooCommerce
10/2013 - 10/2014
Criteo
Shopify
Trello
AB Testing
Belgrade, Serbia
FIND ME ONLINE
7
www.enhancv.com
Linkedin
https://linkedin.com/in/mladens
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