Ml Balaz

ML Balaz linkedin.com/in/ml-b-- - Summary 4+ years of experience with 10+ Private Labeled Brands under my belt. With great deal of expertise in Amazon Global Marketplaces (Amazon North America & Amazon Europe), Amazon Seller Central & Amazon Storefront. I have experiences with Multi-Sales Channel Platforms OR Marketplaces. These skill-sets I've honed through years of self-study, hands-on experiences, split testing/analysis of data. And came up with own systems, processes and procedures within Marketplaces TOS & Guidelines. I've turned early mistakes in E-Commerce into ideas and full-proof solutions. I can efficiently run businesses with lesser operation costs; positive ROI revenues by being detail-oriented and following own KPI metrics to cover all aspects of the business. Below are skill-sets and certifications that I've honed through years of hands-on experiences: Certifications / Licenses: I.W.A. (International Web Association) Certified Web Professional - E-Commerce Specialist *Product or Project Planning Level E-3 *Design & Development Level E-3 *Testing Level E-1 *Sales Proposal Development Level E-2 *Business Change Management Level E-4 Skill-Sets: -Brand Start-Up, Planning,Management and Development -Effective Systems, Processes, and Procedures working within the companies business goals & KPIs -Multi-Marketplace Product Listing and Platform Management -Amazon Global Marketplace Product Listing SEO Management and Development (Amazon North --America, Amazon EU, and Amazon AU) -Multi-Sales Channel Product Listing Management -E-Commerce Business Inventory Planning & Cost Management -People Management -Amazon Seller Central (3P Seller), Vendor Central (1P Seller), Amazon Storefront Expert -Product Brand-Listing SEO Development & Strategic Planning -Amazon PPC, Paid Advertising | Digital Advertising Specialist Based on hands-on experiences, I've came up with my own system and KPI metrics to make sure all aspects of business are very well monitored and accounted for. This way, it is easier for me to come up with solutions and ideas to meet Company's own KPI goals. Specially in Amazon space. Below are the 9 metrics: 1. PRODUCT RANKING PERFORMANCE 2. SELLER PERFORMANCE 3. UNIT SESSION PERCENTAGE RATE / CONVERSIONRATE 4. UNITS ORDERED 5. ORDER DEFECT RATE 6. INVENTORY PERFORMANCE INDEX (IPI) 7. FULLFILMENT PERFORMANCE METRIC RATE ML Balaz - page 1 8. AMAZON SC FEES & COSTS 9. INVOICE DEFECT RATE A professional that works as both an effective leader or a team member. A degree in AB Mass Communications - Majored in Advertising from Lyceum of the Philippines University - Intramuros, Manila Experience Amazon SC & Amazon Storefront Management | Multi-Sales Channel Product Development & SEO Expert | FreeUp Jun 2016 - Jul 2020 (4 years 2 months) Amazon Seller Central & Amazon Storefront Management | Sales Channel Product Development & SEO Expert | Strategic Planning and Development **Amazon Seller Central Global Marketplace - Amazon US, Amazon CA, Amazon MX, Amazon EU (Amazon UK, Amazon DE, Amazon IT, Amazon FR, Amazon ES) **Ebay, Walmart, Groupon, Target, Etsy **E-commerce Website platform - Wix, Wordpress, Shopify, BigCommerce etc. **Pointing out requirements for Brand name registry in different Selling channels, facilitate the processes for approval **Facilitate category application (if applicable) in different marketplaces **Facilitate GTIN exemption across all Amazon FBA Global markets **Facilitate Amazon FBA application and requirements needed to be approved **Each Marketplace TOS, Policies and Guidelines, Inventory Guidelines, Product Listing Guidelines, Negative Feedback and Negative Product Review Guidelines **Negative Seller Feedback retraction - Amazon FBA **Negative Product Review retraction - Amazon FBA **The Rest of Selling Marketplaces Negative Feedback retraction / Negative product review retraction - Ebay, Walmart, Groupon, Target, Etsy **Customer Inquiries, Support, Q & A **Claims - Refunds, Returns, Cancellations, Replacements **Inventory management for Amazon Global Marketplaces - Amazon FBA **Improve cx Experience / Conversion Rate analysis (Business Reports Analysis) ** Amazon EBC / Amazon A+ Content - KWs are not indexed in Amazon but Alt tags, and images URL, are indexed. Tested **EBAY - Make sure to register to VERO program to protect brand - Facilitate creating a partcipant profile to VERO program -- Amazon Seller Central and Storefront Account Manager | Etsy Account Manager | Planning & Development www. Running on the wall .com Oct 2016 - Mar 2020 (3 years 6 months) *Always up to date with Amazon changes in guidelines and TOS (Terms of Service) to avoid future issues that can highly impact business operations *Make sure proper item set up and later on development on all Amazon marketplaces *Make sure to be aware of product listing category requirements and timely relay to concerned departments about needed requirements. Work on application to successfully activate product listings on time, drive sales ML Balaz - page 2 and avoid future issues/restrictions in the Amazon Marketplace *If needed, create and manage cases on all Amazon marketplaces. Monitor progress of those cases by keeping track with Amazon seller support team *Online Merchandising. Creation of proper shipment plans to Amazon / 3PL fulfillment center - Amazon FBA or FBM. Activation of new products including categorization and merchandising *Understanding all aspects of the product. Ensure it is align with site content/sales copy. And making sure it resonate with customer needs based on data to drive sales *Keeping key departments in the loop in terms of in working as ONE. Communicate with Marketing department ideas to improve and drive sales to low impact products *Monitor all listings are active and accurate *And make sure product listings category placement,variations, images, descriptions etc. are being taken care of *Ensure all listings are optimized across all Amazon marketplaces. Keeping in mind that Amazon Global Marketplaces have listings guidelines different from the another *Address and collaborate with proper departments to improve Company KPI business goals *Fix any listing/inventory/delivery issues *Finding ways to solve problems in operation that impacts company business goals. Always report overall progress *Very high knowledge and utilization of widely used keyword research tools, Paid advertising tools, Amazon organic Product ranking hacks/tricks, processes and data analysis to make daily operations efficient and highly productive Education Lyceum of the Philippines University Mass Communications, Advertising 1999 - 2003 Licenses & Certifications Certified Web Professional - E-Commerce Specialist (CWP) - International Web Association Issued Aug 2020 - Expires Aug- Honors & Awards Highest Billed Hours for the Month - Freeeup LLC Nov 2017 Worked with 3 Private Labeled Clients and billed more or less 120 hours per week for the month of November 2017. Skills Management • Microso Office • Leadership • Project Management • Strategic Planning • Marketing • Account Management • Business Development • E-commerce • Management Consulting ML Balaz - page 3