Contact-
www.linkedin.com/in/
mitkayanakieva (LinkedIn)
mitka.social (Personal)
wiin.co (Company)
Top Skills
Performance Marketing
Pay Per Click (PPC)
Product Marketing
Languages
Mitka Yanakieva
Digital Marketing Expert | Strategy, PPC, Lead Gen, CRO & more |
10+ years driving growth for small to mid-sized businesses | Proudly
remote
Greater Barcelona Metropolitan Area
Summary
⭐ Digital Marketing Expert I help small to medium-sized businesses
and startups jumpstart or optimize their marketing efforts for
maximum growth and revenue Strategy-driven, process-oriented,
outcome-obsessed No bullsh*t approach to PPC advertising, lead
generation, CRO & more.
Spanish (Native or Bilingual)
English (Native or Bilingual)
Bulgarian (Native or Bilingual)
Certifications
Inbound Certification
Inbound Sales Certification
10 years ago I launched my freelancer career so that I could deliver
work the only way I knew: driven by results and efficiency, no bullsh*t
and ego involved. Soon, the projects became too many for me to
handle on my own and a team of more bullsh*t-free self-starters
assembled around the common ideal of delivering sustainable
growth to businesses around the globe.
Email Marketing Certification
Publications
The Future of Social Networks
This is how WiiN Digital, my digital marketing agency, was born.
Fully remote from day one, my team relies on trust, strong work
ethics and integrity - and we expect the same from our clients.
My team and I have a diverse background in E-Com, B2B, and B2C,
building and executing digital marketing strategies for products and
services in the following industries: telecom, education, energy,
fashion & beauty, consumer goods, SaaS, smart city tech, urban
mobility, FinTech, cybersecurity, software development, wholesale,
and agro.
Some of WiiN Digital’s achievements include:
192% increase in leads
58% decrease in CPA
160% increase in followers
10x ROAS
Ready to grow your business?
Connect with me to get your free marketing analysis!
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Experience
WiiN LTD
Founder
January 2016 - Present (8 years 10 months)
Around the globe
WiiN Digital is a digital marketing agency for small businesses that makes an
extra effort to get to know your audience and needs, strategize a tailored mix
of growth-oriented services, implement it with empathy and care, and deliver
tangible business outcomes with its ‘no bullsh*t, only results’ approach.
Our ever-evolving service portfolio includes:
Digital marketing strategy and consulting: 360-degree approach to your
business needs based on an in-depth audience research. Fractional marketing
expertise to supplement your overall marketing strategy.
Performance marketing / PPC Advertising (Google Ads, LinkedIn Ads,
Facebook Ads, Instagram Ads, X Ads, TikTok Ads): campaign setup,
copywriting and ad design, optimizations on a daily basis, conversion tracking,
reporting, audits. $250K+ in client budgets managed.
Lead generation: marketing and sales funnels, platform setup, lead magnets
creation, optimization, conversion tracking, reporting
Conversion Rate Optimization: devising and implementing A/B testing,
conversion tracking, iteration
Social media management: content creation, graphic design & video editing,
content calendars and publishing, moderation of comments, direct messages
& interactions, optimization of social media profiles, organic growth, tracking
and reporting.
Email marketing: platform and automation setup, newsletters, promotional
emails, tracking and reporting
SEO: technical SEO audit, competitor analysis, keyword research
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Content creation: graphic design, content writing, copywriting, ebooks, content
calendars and publishing
Branding: building a Brand Identity Guideline (color palette, tone of voice,
communication style, USP), target audience analysis, defining positioning &
messaging
Influencer marketing: sourcing of content creators, negotiation, creative briefs,
campaign management & reporting
Freelance
Social Media Consultant
November 2014 - Present (10 years)
Around the world
Helping businesses around the world to build and grow their social media
presence, engage potential customers and generate leads.
Appszoom
Social Media Manager
July 2014 - November 2014 (5 months)
Creating and implementing the social media strategy of the company.
Social Point
3 years 1 month
Head of Community Management Department
September 2011 - January 2014 (2 years 5 months)
Barcelona, Spain
Define communication strategy to engage with the clients by using Social
Media platforms (Facebook, Twitter, Instagram, Youtube etc) and forums.
Supervise the execution of the planned activities and make reports on the
results. Work on engaging the clients, capturing feedback, report to the
Product Managers and offer proper suggestions/solutions.
Plan and manage promotional campaigns on the Social Medias, using social
media and analytic tools.
Manage a team of 5 members. Delegate tasks and supervise their execution.
Manage the relations and workflows with other departments.
Community Manager
January 2011 - August 2011 (8 months)
Barcelona Area, Spain
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Manage brand's social media channels and forum. Educate users about game
updates and new features. Communicate with users, gather feedback and
transmit it to the product managers.
ITD Network
Marketing Communications Intern
June 2010 - September 2010 (4 months)
Sofia, Bulgaria
Supporting the activities of the Marketing Manager. Participating in a marketing
research and create a new pack of telecommunication services as a result.
Work on communication strategy and marketing materials. Planning a
promotional campaign and the distribution of events in time.
Immaculate Marketing Concepts Inc.
Marketing Associate
June 2009 - October 2009 (5 months)
Miami, USA
Direct sales of promotional packages and products. Presenting the products to
the clients. Building and leading a team. Educating and developing the team
members.
[Summer job]
AIESEC
Marketing Commmunicatons Coordinator
May 2008 - May 2009 (1 year 1 month)
Plovdiv, Bulgaria
Responsible for the external and internal communication of the organization.
Work with medias. Preparing a promotional strategy and marketing
materials. Organizing, coordinating and running a promotion. Research of
the communication channels and using them for reaching the target groups.
Writing articles and press-releases.
[Student NGO work]
Education
University of Barcelona
Master in Marketing Management · (2010 - 2011)
University of Plovdiv
Bachelor in Political Science · (2006 - 2010)
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