Mithila Shigaonkar

Mithila Shigaonkar Digital Marketing Manager--PROFILE OVERVIEW Experienced Digital Marketing Professional with 7+ experience in building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centred, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing presence content. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. EMPLOYMENT HISTORY Sep 2016 – May 2019 Digital Marketing Manager, Dmorph India Pvt Ltd Pune • Responsible for the execution of marketing campaigns and communications, following up on these projects, analysing results and making recommendations. • Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related, among visitors, customers and business partners. • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Managed team of marketing professionals to ensure the success of marketing campaigns. Jun 2014 – Jun 2016 Marketing Manager, New Vision Imaging Mapusa, Goa • Contribute to, and develop, integrated marketing campaigns • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters etc. • Communicating with target audiences and managing customer relationships Getting new affiliates and alliances to increase customer base • Online marketing through blogs, forums, search engine optimization Organizing and attending events such as conferences, seminars etc. • Contributing to, and developing, marketing plans and strategies and Generated invigorating social media content. • Worked alongside marketing specialists and graphic designers. • Advising about new trends. May 2012 – May 2013 Assistant Marketing Manager, Gogopay Online Pvt Ltd • Worked closely with the management to identify and implement company marketing and sales strategy • Assess and identify new sources of revenue for the business and test & implement these in an ongoing manner • Organized events, seminars and customer visits to promote Gogopay products • Build and ensure a health volume of traffic flow into Gogopay website Mithila Shigaonkar Digital Marketing Manager--• Continually assess the performance of various marketing initiatives and campaigns and present results to the management team along with recommendations for improvement • Develop and implement a partnership strategy • Monitor customer satisfaction through regular online surveys and take action to address any key emerging issues SKILLS • • • • • • • • • • • Marketing Strategies & Campaigns SEM/SMM Google Analytics SEO Copywriting Content Creation PPC Facebook/Instagram Advertising Affiliate & Alliance marketing Email Marketing Key account management Strategic analysis CERTIFICATIONS • Google AdWords Certification • Bing AdWords Certification • Google Analytics Certificate EDUCATION- MBA (Marketing/HR) BE (IT) HSSCE SSCE PERSONAL INFORMATION Date of Birth Marital Status : 7th Feb 1987 : Married 7.89 (CGPA) 62 % 69 % 79 % IBS Pune Goa University Goa Board Goa Board