Misty Bell Mathews
3601 Tree Crossings Parkway Hoover, AL 35244 • - •-
Professional experience:
Communications consultantOversaw organic social content for large, national life insurance agency
Various employersGenerated copy for digital marketing pieces
2016-CurrentWrote HR-related blog posts for Nashville-based payroll company
Lead communications specialistCommunicated to 10,000+ employees as part of internal communications team
BBVA CompassCreated and executed open enrollment communication strategy with 97% message recall
2015-CurrentDeveloped strategy and tactics for five internal client areas
Managed relationships with external creative consultants
Laid out various communication pieces using Adobe Creative Suite
Led employer branding efforts on Facebook, Twitter, LinkedIn and Glassdoor
Communications specialistManaged strategic communication projects for five academic units
The University of AlabamaPitched press releases, experts and student news as media relations liaison-More than doubled college’s following on Facebook and Twitter
Developed college’s first-ever alumni survey, resulting in a 15% response rate
Oversaw project to transition college’s website to Wordpress
Created and managed public relations internship for dean’s office
Fostered relationships with freelance photographers and designers
Managing editor Generated award-winning editorial content for national B2B magazine
Randall-Reilly PublishingRevamped magazine’s health section, resulting in a regional award- Served on committee to implement company-wide social media standards
Grew the company’s first Twitter and Facebook platforms from the ground up
News reporter, designer Wrote news and sports articles for daily local newspaper
The (Troy, Ala.) Messenger Took news and sports photographs for use in print and on website- Edited and paginated news pages, updated website multiple nights per week
Professional skills:Proficient in: Adobe InDesign, Photoshop and Acrobat Pro; social media management (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest) and related tools (Sprinklr, Hootsuite, Sprout Social, Spredfast); e-newsletter platforms (Mailchimp, Constant Contact); Wordpress; Associated Press style
Familiar with: Adobe Dreamweaver and Illustrator; basic HTML
Activities:
Volunteer, Greater Birmingham Humane Society, 2015-current
Judge, Southern Interscholastic Press Association annual high school journalism contest, 2013-current
Speaker and professional mentor, Alabama Scholastic Press Association, 2012-current
Public Relations Council of Alabama/Southern Public Relations Federation member,-
