Work Experience
05/2023 - 03/2025
Senior Product Manager Student Services &
Communication
IU International University, Berlin (remote)
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Mirjam van Heek
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Product person by passion
Cuvrystrasse 19, 10997 Berlin
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Sabbatical spent mainly on dive training from 09/2022 - 04/2023
04/2020 - 08/2022
Head of Product (started as Digital Product Lead)
midge medical GmbH, Berlin (hybrid)
www.linkedin.com/in/mirjamvanheek/
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Profile summary
I'm a passionate Product Manager
with 10+ years of experience
creating top-notch digital products
across healthtech, education, care
services, and e-commerce.
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05/2018 - 03/2020
Senior Product Manager
Care Companion GmbH, Berlin
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07/2017 - 04/2018
Head of Product & Project O!ce
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Native Speaker
English
Fluent (C2)
French
Basic (B1)
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03/2013 - 06/2017
Significo Health (ex: vilua, welldoo) GmbH, Berlin
Interests
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... apart from building great products
Dive & Snorkel
Music
Read & Learn
Led internal product “ViluaLife” and mentored a
team of 6 POs
Owned internal product & project processes
Senior Product Owner
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Travel
Launched B2C booking platform
(careship.de) for caregiver matching
Increased customer retention and internal
e"ciency through product innovation (e.g.
tweaking matching process and launching
new invoicing product)
Significo Health (ex: vilua, welldoo) GmbH, Berlin
Agency for high-quality health & wellness
software solutions
Languages
German
Built and launched smart diagnostics
product (CE IVD) from scratch
Fulfilled usability norm IEC 62366 and
managed regulatory requirements (CRS)
Team: 2 direct reports & cross-functional
team incl. software, hardware, and bioware
(<10)
World trip from 04/2019 - 11/2019 Traveling through Oceania and SEA
I thrive in collaborative, purposedriven teams and love connecting
user needs with business goals.
I combine structure, empathy, and
strong project management skills –
making sure ideas become real,
impactful solutions.
Successful overhaul, migration and launch
of new student platform myCampus2.0
Scaled new platform from 0 to 80K students
Introduced Product Discovery & Product Trio
structure incl. opportunity mapping
Reduced student service requests by 10%
through self-service tools
Increased visibility of AI-driven services
Led cross-functional team of 6 members
12/2012 - 03/2013
Delivered various health apps & platforms for
di!erent major customers in health sector (e.g.
TK, Janssen Cilag, Migros..) incl. awarded TK
allergy app
Customer consulting
Project leadership across concept, delivery in
time, quality, budget and stakeholder
engagement
Senior Product Manager
Team2Venture GmbH, Berlin
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Work Experience
05/2012 - 10/2012
continued
Senior Product Manager
DaWanda GmbH, Berlin
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Owned international product roadmap and
stakeholder communication
Defined internal product processes
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Mirjam van Heek
08/2011 - 04/2012
asgoodas.nu GmbH (wirkaufens.de), Berlin
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Product person by passion
Cuvrystrasse 19, 10997 Berlin
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03/2011 - 08/2011
Project Management:
Cross-functional team
leadership, stakeholder
alignment, agile delivery,
process optimisation, on-time/
on-budget delivery
Product Management &
Collaboration:
Jira, Confluence, Miro, Figjam
Metabase, Power BI, Google
Analytics, Amplitude
Product Manager
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04/2002 - 02/2011
Start of Product Management career managed frontend of internat. daily-deal
platform
Content & Online Marketing Manager
DKV EURO SERVICE GmbH, Düsseldorf
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Led B2B logistics platform in 18 languages
Online Marketing, SEO, Content Marketing
Relaunch projects
Education-
Fachwirt/Bachelor Prof. Online Marketing
Westdeutsche Akademie für Kommunikation,
Cologne
Lucidchart
Analytics:
Set up Agile Product Management processes
Owned conversion KPIs & fulfillment tools
Rebate Networks Services, Berlin
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Tools & Skills
Senior Product Manager
1998 - 2001
Comm. Assistant foreign languages (EN/FR)
Kaufm. Schulen II, Bochum
A-Levels
Private St. Josef Gymnasium, Bocholt.
UX & Research:
Producfruits, Qualtrics,
contentsquare.
Methodologies:
Lean Product Management,
Human-Centered Design,
Product Discovery
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