Miriam Rachel

Miriam Ber Toronto, ON | - |-PROFESSIONAL SUMMARY A highly driven, creative, and innovative Freelance Writer & Social Media Consultant with a Diploma in Business & Marketing from Seneca College with demonstrated experience driving continuous brand growth and operational excellence through effective content strategies. In 1997, I began working at Canadian Orthotics Laboratory part-time as I was finishing school. After 1998, I worked there full-time doing reception work and office administration, including data entry and filing. I returned to part-time work in 2002 and kept working part-time until 2020. In 2011, I started my side hustle, offering social media, SEO management, and freelance writing. At the time, I developed a track record of success in driving high-quality leads, site traffic, consumer engagement, and revenue growth through digital media and effective content writing. SKILLS & COMPETENCIES ● ● ● ● ● Client Relations SEO Implementation Excellent Communication Excel Customer Service ● ● ● ● ● Microsoft Office Social Media Writing Website Optimization Article & Blog Content Data Entry ● ● ● ● Marketing Campaigns Market & Trend Research Google Docs PowerPoint SELECTED ACHIEVEMENTS ● ● ● ● Named one of AGBeat's Top 50 Influencers of 2014 for social media evangelism and expertise, as well as featured in magazines and newspapers (The Boston Globe, Fortune, Worth), radio, podcasts, and blogs Successfully increased Facebook business page engagement for Evergreen Kosher Market by 3600% in 1 month, growing the fan base from 558 likes to 2489 in 6 months, with engagement rising over 3000% each month. Achieved page one search rankings through quality-focused SEO for small businesses with a previously low online presence, leading to increased traffic and lead generation; examples include Smile Carpets in searches for “Toronto carpets” and “laminate flooring installation” Wrote eBooks: The Secret to High Social Media Rankings: How to Get Klout, co-wrote a Straight Talk about Klout and Social Media Influence, which sold over 200 copies, and published Straight Talk Who-What-Why-When-How Etiquette WORK EXPERIENCE Canadian Orthotics Laboratory | Toronto Office Administrator ● ● ● 1997 – 2020 Provided customer service Responsible for data entry, invoicing, filing, creating content for marketing materials, and office administration I worked there part-time from 1997 to 1998 as I finished my courses at Seneca College and worked full-time upon graduation in 1998 to 2002. From 2002 onward, I worked part-time until 2020. Ontario Disability Tax Credit Customer Service 2015 – 2016 Freelancing Side Hustle 2011 – Present Social Media, Freelance Writing & SEO Consultant ● Responsible for providing company consultation and coaching, including notables clients such as Sears, Whirlpool, and Hero Burgers, on social media management and modern search engine optimization (SEO) techniques ● Partner directly with entrepreneurs to harness the potential of social media to drive customer acquisition and sales ● Utilize creative writing abilities to provide additional blog writing services and keyword-driven unique content. ● Managed social media accounts using Hootsuite, responsible for status updates, images, and relevant links and exploiting opportunities for viral marketing through Twitter, Facebook, Instagram, and LinkedIn social media platforms. ● Project-manage and oversee online marketing objectives, strategies, and budgets, while collaborating with web developers, advertisers, and production managers to lead integrated campaigns and ensure financial alignment ● Coordinate online thought leadership campaigns to generate highly searchable content to build brand awareness and reputation that result in an increase in web traffic through targeted search keywords. ● ● ● ● Execute SEO strategies, including keyword optimization, on-page maintenance, website analysis (site map and navigation), content development, and link building. Provide freelance writing client support related to articles, blogs, and ghostwriting services. Experience with writing in the pregnancy and parenting niche, mental health niche, and spirituality niche, as well as able to write up humorous and factual content that creates a memorable reading experience Earned an opportunity to serve as a guest writer on SheKnows, TheRichest, BabyGaga, AskAstrology, and TheTalko. EDUCATION Seneca College | Toronto Diploma for Business Administration, Emphasis in Business and Marketing Graduated: 1998