Miranda Byer

M I RA N DA BY E R CONTACT--Troy, NY SKILLS • • • • • • Voice of Customer, Personas, & User Stories Market Research Digital Marketing Stakeholder Relations Roadmap Development KPI Tracking PROFESSIONAL SUMMARY Dynamic and results-driven professional with extensive experience in launching marketing campaigns, developing strategies, and driving business growth. Proven track record of leading teams to successful outcomes, leveraging market insights and understanding of current trends to improve ROI. Skilled in KPI tracking and stakeholder relations, my approach consistently delivers results by putting customer needs at the forefront. Aiming to leverage my abilities to successfully fill the Product Manager role on your team. EXPERIENCE May 2023 - Present Sales Development Representative Product Side, Remote • • • • • Established relationships with SMB, mid-market, and enterprise customers to promote product understanding and drive sales growth Used market research, user stories, and empathy interviews to identify potential opportunities and understand customer needs Partnered with marketing and product departments to determine appropriate persona-based messaging and promotional campaigns Promoted new social selling initiatives for sales team, with a targeted focus on LinkedIn platform Teamed with business development manager analyze success and iterate new multitouch campaigns August 2021 - May 2023 Marketing Account Executive The Mailworks, Albany, US • • • • Worked with B2B and B2B2C clients to analyze market and determine appropriate marketing strategy. Utilized data management and marketing software to analyze, select, and maintain custom target demographics Determined client return on investment and recommended strategies for improvement. Worked with development team to create new products for enterprise clients. October 2019 - March 2021 Account Coordinator, QC Critical Materials Avantor Sciences, Rensselaer, US • • • Developed strong organizational and communication skills while coordinating accounts with multiple clients. Facilitated cross-functional meetings for company to ensure project achievement for on time delivery within allocated resources. Developed new system of maintaining inventory during the Pandemic. December 2018 - October 2019 Business Development Manager Lithia Motors, Inc., Bennington, US • • • Identified prospects and converted leads through cold calling, networking, marketing, and database leads Worked with internal and corporate team to provide quotes for financing, trade appraisals, and lease renewals Assisted in marketing initiatives to develop plans for large sales events. EDUCATION Expected graduation May 2024 Business Management & Marketing Penn State University December 2019 Business Management Hudson Valley Community College CERTIFICATIONS • Optimal Product Management Certificate of Completion