Miral Ahmed

Miral Ahmed Business Operations Leader | Strategy & Transformation | MBA Ancaster, ON Professional Summary Strategic Business Operations Leader with 10+ years of experience driving cross-functional transformation, tool and workflow optimization, and data-driven decision-making across industrial, manufacturing, and marketing sectors. Proven success in launching enterprise tools, operationalize change management and integrating stakeholder feedback, and aligning operations with customer experience using big data insights and analysis. Expert in business development, change management, Marketing strategy, and product support systems with quantifiable impact on cost reduction and process efficiency reflected in the strategy matrix Core Competencies • Strategy Development & Business Analysis • Cross-Functional Leadership & Stakeholder Engagement • Tool Rollout & Product Support Systems • CRM & Marketing Operations • Data Analytics (Power BI, SQL, Excel) • Agile Methodologies & Change Management • Cost Optimization & Value Stream management and Mapping • Consumer Feedback Integration & Enhancement Professional Experience Senior Business Data Analyst Toromont Industries Ltd. – Toromont CAT, Canada | Apr 2021 – Present • Lead enterprise-wide transformation initiatives by initiating SCOP and SOP processes within Agile frameworks. • Led the data cleansing initiative as the main foundation of the creation of data governance through creating data lineage and data modeling for complex data from different sources which enable: ◦ Match the cross regional Caterpillar data standard to enable and align with the national dealer excellence strategy. ◦ Increase the data quality reflected by improvement on our operational and excellence matrix in less than year by more than 14%. ◦ More reliable data insights into better customer service and experience. ◦ Ability to identify the gaps/opportunity in our sales operations led to prioritizing our metrics to better align with our overall organization strategy. ◦ Created with the cross functional department a score card where all can oversee the strategy breakdown priorities and ability to get instead feedback and more stakeholders engagement. • Developed, launch, and activate AI-driven Power BI dashboards tool and enhance visibility across business functions for strategy alignment, development and change management enabling. • Governed data quality standards and supported regulatory compliance through robust data governance. Business Analysis and Development Manager Saeed Group – Food Manufacturing | 2017 – 2018 • Spearheaded product support system rollout, led training sessions, and enhanced tools based on SME and consumer feedback. • Initiated packaging material optimization project, reducing material thickness by 3mm and achieving 32% cost savings by year-end. • Led the product roadmap development and enhancement integrating consumer and stakeholder feedback led to increase sales by 25%. • Led risk management and compliance initiatives, integrating financial data into operational strategy. Value Stream Manager Dal Group – Food Manufacturing | 2013 – 2017 • Directed cross-functional process improvement across the full product value chain, integrating consumer feedback into development • Implemented CRM strategies to enhance customer engagement and marketing effectiveness. • Integrate CRM insights to support sales strategy and create development plan to match consumer preferences. • Delivered operational excellence training and led continuous improvement initiatives aligned with industry standards and need • Initiated a new SKU product and led the Launch and activation as result of consumer and marketing feedback led to higher company rate in the competitive advantage led to increase in the market share by 10%. Certifications • Prosci Change Management Certification (2025) • Lean Six Sigma Black Belt – Averta Business Institute (2019) • ECBA – IIBA (2022) • Generative AI for Project Managers – PMI (2025) • Business Analysis Certificate – Mohawk College (2021) Education Master of Business Administration (MBA) – Khartoum University | 2010 Honors Bachelor’s Degree in Mechanical Engineering – Khartoum University | 2003 Technical Skills • Data Analytics & Visualization: Power BI, Excel • Programming: SQL • Process Mapping: Visio, Lucidchart • Agile Tools: JIRA • Data Governance: Profiling, Quality Management