Milton Dean

Milton Dean Digital Customer Success Manager Charlotte, NC| PROFESSIONAL SUMMARY A highly motivated, dedicated, and creative Digital Marketer who holds a Bachelor’s Degree in Marketing with 5+ years of experience working in the marketing and advertising industry. Adept in various paid and social media platforms to provide customer value, consumer engagement strategies, and project management support. Knowledgeable of various online advertising engines including Google and Bing, to strategically advertise towards a targeted group for the greatest return on investment (ROI). SKILLS & COMPETENCIES ● ● ● ● ● ● ● ● Marketing Campaigns Account Management Talent Acquisition Recruitment Strategies Google Analytics Digital Marketing Facebook Advertising Strategic Planning WORK EXPERIENCE C-4 Analytics | Remote Nov 2022 - Present Account Manager • Develop and execute comprehensive digital marketing strategies for assigned clients, utilizing a range of tactics including SEO, PPC, social media, and content marketing. • Serve as the primary point of contact for clients, maintaining strong relationships and ensuring client satisfaction through regular communication and collaboration. • Analyze and interpret data to provide clients with actionable insights and recommendations, using tools such as Google Analytics and AdWords • Stay up to date on industry trends and best practices, sharing knowledge and insights with clients to help them stay ahead of the competition. • Manage budgets and timelines for client projects, ensuring projects are completed on time and within budget. • Identify opportunities for upselling and cross-selling services to existing clients, contributing to the growth and success of the company. Optomi Professional Services | Charlotte, NC Apr 2021 – August 2022 Technical Recruiter ● Responsible for delivering technical expertise in finding and sourcing top talent for software application development teams of Fortune 500 companies ● Achieved reaching 100% of first year new gross profit goal through a dedicated recruitment strategy and optimal service ● Prepare compensation packages for new hires and explained health care plans and packages prior to employment ● Manage relationships between placement to ensure client needs are met during employment period ● Write job descriptions and manage pipeline of prospective candidates ensure constant sourcing of new candidates Unique Loom | Fort Mill, SC July 2020 - Mar 2021 Sr, Paid Social Manager ● Managed an average of $1+ million in monthly ad spend and 4x ROAS on accounts. ● Collaborated with internal stakeholders and publisher partners to execute paid social strategy to reach company goals ● Developed relationships between internal teams to work in unison to develop high quality ad assets to be used throughout the paid social landscape ● Use high level of data to come up with solutions to develop strategic optimization alongside any reporting needed PureCars | Atlanta, GA Senior Client Operations Specialist ● Managed 90+ accounts with a total of $450K in book value ● Provided strategic recommendations for accounts that helped grow book value 7% since hire Dec 2018 - Feb 2020 ● ● ● Worked alongside account managers as an in-office liaison between different cross functional teams Used Facebook Ads, Google Ads, Google Display Network, YouTube Ads, & Waze to help drive quality full funneled traffic to help meet client's goals Defined customers’ needs from insight and marketing analysis reports, and digital platform performance reports Lyfe Marketing | Atlanta, Ga Apr 2018 - Dec 2018 Online Advertising Specialist ● Managed all paid services for 60+ clients at an average monthly total budget of $120K ● Oversaw online advertising campaigns across Google Ads, Facebook Ads, and Bing Ads ● Created strong digital content and SEO strategies for highly targeted marketing campaigns ● Developed landing pages that helped lead to generating client success that was backed by paid ads campaign performance and Google Analytics ● Planned marketing strategies to reach new audiences and kept detailed records of successes to maintain efforts Force Marketing | Atlanta, GA Mar 2016 - Mar 2018 Digital Marketing Specialist (Jan 2017 - Mar 2018) ● Executed pay per click (PPC) marketing on Google and Bing search engines for 60+ clients with $500k in budgets ● Effectively managed budgets throughout the month to ensure client's goals are met ● Translated strategic recommendations concerning digital experiences into actionable items ● Collaborated with Account Managers on research, campaign creation, and optimization efforts ● Monitored and reported performance of campaigns, along with providing recommendations for improvements ● Research and analyzed market trends and competitors to implement strategies that increase consumer engagement Sales Logistics Coordinator (Mar 2016 - Jan 2017) ● Supported marketing efforts behind requested campaigns for direct, digital, and traditional marketing ● Assisted with Sales Representatives and Account Managers with completing digital co-op for reimbursement, direct mail, and point of sales material ● Responsible for the accurate initiation of job and campaign projects in Salesforce, maintaining detailed documentation ● Oversaw Salesforce Opportunity Management (processing and updates) and job trafficking ● Completed list suppressions, count request, data management, including providing reports to assist with decision making ● Liaised between many internal teams including sales, interactive, and accounting departments Choice Premiums | Macon, GA May 2015 - Mar 2016 Marketing Coordinator ● Promoted the company through distinct target markets and managed all social media channels ● Updated website and product collections with new, innovative ideas for customers to create eye catching content ● Created and managed all eMail marketing campaigns EDUCATION Georgia College & State University | Milledgeville, GA Bachelor of Business Administration in Marketing Graduated: May 2014