Milena Cardoso Ferrari

Milena Cardoso Ferrari Address: Rua Dr. José Estéfno, 236, ap. 101. Zip Code:- Phone: - Email:- Brazil Single 32 years GOAL Digital Marketing / Project Manager SUMMARY • Coordination for Aftersales Marketing • Experience on Digital Marketing, working on contents for Social Media • Experience on Promotion, Pricing and Forecast of different product lines. • Solid background on Product Development, Marketing, Competitive Intelligence and Project Management using PMI methodology. • Coordination of multidisciplinary projects for different gates involving Quality, Purchasing, Marketing, Eng’g. • Experience on Supplier negotiations, Timing Management, Purchasing and Supply Chain activities. • 3 year experience on Accounts Payable & Receivable, Treasury activities and Finance Analysis. • Lominger characteristics: Action oriented, Creativity, Integrity and Trust, Leading with ambiguity. • Advanced level of listening, reading and writing for English, Spanish and Italian GRADUATION MBA Degree on Strategic Program Management at FAAP (Fundação Armando Álvares Penteado) from 2008 to 2010 in São Paulo - Brazil. Status: Concluded. Conclusion project: “Timing management in Automotive Accessories Program”. Bachelor Degree on Business Management at Escola de Administração Mauá from 2003 to 2006 in São Paulo – Brazil. Status: Concluded. Conclusion project: "The Soy in Brazil and the Logistics as a Differential Advantage Competitiveness". EXPERIENCE FCA FIAT CHRYSLER AUTOMOBILES Since Mar/15 Aftersales Marketing Specialist • Creation of marketing actions for parts and accessories to dealers, customers and internal areas; • Creation of dealer trainings for aftersales process; • Creation of BI systems to support Aftersales’ consultants to offer dealers our products and services JEEP/MOPAR; • Implementation and adoption of Smart Sale (SalesForce) – Aftersales module – at Brazil dealers, integrating customer database and KPIs; • Creation of a metric and increase actions for customer retention at dealers; • Working on Trading Profit increase. FCA FIAT CHRYSLER AUTOMOBILES Dez/14 – Mar/15 Change Management - PMO for Jeep Renegade • Integration with all company areas working to identify activities’ target and process changing for a new vehicle launching on a new manufacture in Brasil; • Creation of na impact matrix based on all process changing with IT department; • Weekly Project meetings to follow timeline, working with all areas in timing management; • Creation of a communication plan to all stakeholders considering all process changing based on Impact matrix; • Identification of key users and focal points for each process, considering methodology used for it. GENERAL MOTORS DO BRASIL Ltda. Mar/14 – Dez/14 Social Media Coordinator • Managing digital content through Chevrolet Brasil's page on channels: Facebook, YouTube, Instagram, Google+, Twitter. • Creating new content with the Agency and aligning it with all areas inside corporation as Public Relations, Events, Communication, Licencing, Regional Marketing, Aftersales, CRM, etc. • Risk Analysis with Agency, disseminating all information between areas as Legal, Customer Service, etc. • Report Analysis creating strategies to generate more interaction between channels and customers, developing direct content, new campaigns and an efficient answering complaints' process. • Benchmarking for existing and new channels. GENERAL MOTORS DO BRASIL Ltda. Jan/13 – Fev/14 Product Manager and Digital Strategy – Marketing Accessories • Commercial management envolving development of promotions and campaigns, sales tracking, forecast and pricing for Appearance, Safety, Comfort & Convenience automotive accessories’ lines. • Launching of new accessories’ portfolio and monitoring of current lines working on growth strategy, repositioning, market and competitor’s analysis. • Digital area restructuring of all active Accessories integrating different platforms, working with CRM department. GENERAL MOTORS DO BRASIL Ltda. Nov/10 – Dec/12 Accessories Development Senior Analyst – Mkt & Sales • Development and Launching of new accessories, using Market Researches as New Car Buyer, Social Milieus. • Business Case reviews for accessories’ portfolio of new projects. • Participating in fairs and events related to future trends in the automotive market, field visits (Dealers & Suppliers). • Portfolio definition (wish list) - Program & Cross Car Line. • Target prices, volumes and distribution elaboration. • PET (Program Execution Team) members and all GVDP (Global Vehicle Development Process) activities. • Vehicle preparation coordination for launch & fairs and working meetings development contingency actions. Jan/08 – Nov/10 GENERAL MOTORS DO BRASIL Ltda. Buyer - Accessories Program Management - GPSC (Global Purchasing and Supply Chain) • Follow-up and coordination of all accessories' development, current and new ones, from conception (SOR Statement of Requirement) to Launching (PPAP - Approval Parts). • Supplier negotiation meetings during program development. • Timing management, action plan execution, risk assessment, lessons learned of accessories' portfolio. • Coordinating meetings with Marketing, Engineering, Quality, Purchasing, Design and Supplier creating cost and timing reduction solutions. ROHM AND HAAS QUÍMICA Ltda. (Dow Chemical) Jan/2006 - Aug/2007 Account Analyst • Bank reconciliation for Latin America and USA; • Bank statements analysis and comparisons; • Daily upload / SAP; • Billing and Credit for Brazil customers. ROHM AND HAAS QUÍMICA Ltda. (Dow Chemical) Dec/2004 - Jan/2006 Rotative Internship - Finance and Treasury departments • Cash flow for “Interbanking” accounts of Latin America operations; • Data upload on SAP transactions; • Daily payments; • Monthly sales report (SAP); • Forecast and sales analysis per market segment, country/region, business division, etc.; • Company results consolidation quarterly. COURSES/HONORS • Sustainable Development – 2006 • Global Purchasing Certification– 2008 • Cardinal Rules –2006 • Direct Purchasing Certification – 2009 • Corporate Policies –2006 • Export Compliance – 2009 • Ethics in Business – 2006 • Merit Recognition – 2011 • Social Responsability – 2006 • Certificate of Recognition for Cobalt – 2011 • Anti-Corruption Laws –2008 • Certificate of Recognition for Spin – 2012 • Managing Risk –2008 • Certificate of Recognition for Onix – 2012