MIKHIL SALUJA
a VISUAL ARTIST, with
Masters in Arts & Photogr aphy from Italy,
A creative consultant with 12+ years experience in Design,
Branding, Photography & digital media, bringing a proven
knowledge of creative strategy, vision, communication,
mentoring and management servicing mainly FMCG,
Hospitality & lifestyle brands.
CURRENT
A creative consultant specializing in branding, photography, digital and
communication strategy for fashion, FMCG and lifestyle companies for the past 12
years. Through my flourishing parallel careers in design and photography, I have
infused pattern elements with visual aesthetics that help create impactful images, be it
print or digital.
Offering: Brand Design, Photography & motion, Creative Direction ( web, design &
digital ) Experience in Creative Concepts & Art Direction.
I collaborate with my clients to achieve their visual communication goals.
Clients: Chokola, Del Monte, Pepsi, Kingdom Of Dreams, OMA, SND, The Leela
Hotels and many more.
Past Experience - 6 years as a Creative Director at Gcell
Gcell is an independent, multi disciplined creative design agency. Our experience
encompasses branding, advertising, print, packaging, websites, e commerce website and
digital marketing.
Profile:
Managing large teams of diverse personalities (creative executives, copywriters, graphic
designers, providing creative direction for content and art creation) in deadline driven
environments, establishing employee career development programming, leading crossfunctional team collaboration, and developing industry outreach opportunities. Design project
& process management, Team development & mentorship.
• Brand Research
• Developing and Creating Brand, Visual Communications Strategy
• Innovation
• Evaluation
• Corporate identity
• Digital Brand Strategy
Clients:
Kingdom Of Dreams, Pepsi, Insuring India, Del Monte, Chokola, Wizcraft, Nestle, Galaxy hotel,
the Leela Hotels, Macmillan Publishing, Barista, Sandal Suites, Craft Traditions, High Street
Labels, The Monk, Howzatt, Da Milano, Platform magazine and more
KEY Projects MANAGED
DEL MONTE
Created a brand identity, packaging design & strategy for a series of their product range
(olives, olive oil, mayo, pasta, Juices Diwali hampers )
PEPSI CO.
Conceptualized all BTL activities and ingredient branding. Creating a series of posters,
emailers and other digital marketing assets for various promotions. Also launched Pepsi
food courts at Delhi airports including revamping of various food outlets integrated with
Pepsi Co. brands
posters, digital assets, art direction, shoots, store graphics, BTL activities
CHOKOLA
Worked on the entire brand communications ( print, digital and motion ). Creating new series
of designs for all marketing collaterals and packaging keeping in sync with the brand story
and positioning.
LEELA HOTELS
Created a new identity for their in house magazine called SIZZLE.
KINGDOM OF
DREAMS
Worked on the brand positioning and a cohesive design language. Strategizing their ad
campaigns, online and offline design activities.
Mikhil Saluja-
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