Russia +7 -
United States: +1 -
E-mail:- Skype: infatex
Website: www.infatex.com
LinkedIn: linkedin.com/in/tuknov
MIKHAIL TUKNOV
Digital Marketing Consultant
OBJECTIVE
Digital Marketing Director
Search Marketing (SEM/SEO/PPC) Manager/Consultant
As an innovative digital marketing consultant, I expertly enhance online presence and stimulate sales by developing and executing advanced strategies, overseeing teams and channels, analyzing metrics, and managing budgets. My focus on research and continuous improvement magnifies brand recognition. I am actively pursuing remote job opportunities within the digital marketing sphere.
PROFESSIONAL SKILLS
As a digital marketing consultant with over 20 years of experience, my expertise lies in understanding the unique needs of your target audience and tailoring strategies to meet them. Specializing in B2B and B2C promotion in the USA, Europe, and Russia, my experience spans all aspects of SEO, including technical, local, international, e-commerce, and off-page SEO.
I leverage my skills in audience research, social media marketing (SMM), and Pay-Per-Click (PPC) advertising on multiple platforms like Google Ads, Yandex Direct, Facebook, Instagram, Twitter, LinkedIn, Reddit, Microsoft, Amazon, Telegram, TikTok, Snapchat, Twitch, and VKontakte to connect your brand with its audience effectively.
Beyond the creation of targeted marketing strategies, my approach includes a comprehensive evaluation of your brand's online performance. With a proven track record of delivering robust ROI, I specialize in analyzing marketing effectiveness, identifying areas for improvement, forecasting budgets, and refining expenditure to optimize your primary ad channels' KPIs.
I have consistently achieved top search engine rankings for my clients on Google, Bing, and Yandex. This success is driven by a deep understanding of search engine algorithms, on-page optimization, social media engagement, competitive analysis, keyword research, web analytics, content creation, and link-building.
With expertise in E-commerce and technical SEO, I optimize online stores for visibility and conversions. Through on-site optimization, keyword research, competitive analysis, and link building, I make your brand stand out. I also employ technical SEO elements like structured data, rich snippets, schema markup, and JSON tags, facilitating better search engine understanding and improving rankings. In combination with my B2B and B2C promotion skills, I craft holistic digital marketing strategies to enhance brand connection, increase conversions, and boost customer loyalty.
Whether it's boosting your online presence, driving targeted traffic, or amplifying your brand's recognition, my services are designed to propel your business to new heights. By placing your target audience at the heart of all strategies, I ensure your brand resonates with potential customers, driving engagement and, ultimately, sales.
My Areas of Expertise
• SEO (Technical, Local, International, E-commerce, Off-Page)
• PPC Marketing
• SMM (Facebook, Instagram, Twitter, YouTube)
• Target Audience Analysis
• Online Reputation Management
• Web Design
• Web Development
• User Experience (UX) Optimization
• Keyword Research
• Link Building
• E-commerce Solutions
• Web Analytics
Top Reasons to Choose Me as Your Digital Marketer
Expertise & Specialization
• 20+ years of industry mastery in digital marketing.
• Specialization in SEO, link building, PPC, ROI optimization, and CRO.
• Proficient in SEM tools like Majestic, MOZ, Screaming Frog SEO Spider, and Google Analytics.
Accomplishments & Success Record
• Consistently improved search rankings, visibility, and significant revenue growth.
• Successfully launched impactful SEO and diverse ad campaigns across multiple platforms.
• Expert in creating compelling email marketing and remarketing ads.
• Managed high-budget ad campaigns exceeding $1,000,000 monthly spend.
Leadership & Development
• Led web development teams to create user-friendly, aesthetically pleasing websites.
• Built and led digital marketing teams from scratch.
Analysis & Strategy
• Skilled in analyzing performance metrics and executing comprehensive digital marketing campaigns.
• Conducted keyword research, competition, and target audience analysis.
• Developed and executed link-building strategies to boost SEO performance.
• Conducted SEO audits and optimized client sites.
Special Skills & Continuous Learning
• Recovered over 500 client sites from various Google penalties.
• Stay updated on the latest online marketing strategies and industry shifts.
• Implemented international SEO strategies for businesses.
• Managed online reputation to enhance brand image.
E-commerce & UX/UI Improvement
• Designed and developed e-commerce websites for seamless shopping experiences.
• Executed A/B testing and multivariate testing for campaign optimization.
• Improved the UX/UI of multiple e-commerce sites.
Digital PR & Viral Marketing
• Developed effective online PR strategies.
• Executed viral marketing strategies across multiple channels.
CRM & Quality Score Improver
• Leveraged CRM software like Salesforce and amoCRM for efficient customer relationship management.
• Improved Quality Score in Google Ads through various strategies.
Don't miss out on the opportunity to elevate your online business to new heights! Partner with me today and experience unparalleled online growth. Contact me now to get started on your journey to digital success!
Training & Certifications
Yandex.Direct Certified Expert
Yandex.Metrica Certified Expert
Google Analytics Certification
Meta Certified Digital Marketing Associate
Microsoft Advertising Certification
Expert Rating Certified SEO Professional
Google Ads Search Certification
Yahoo Search Marketing Ambassador Program
Web CEO University (PSEM) Certified
Leadership, Project & Program Management
As an experienced project leader, I excel at overseeing development and production, with a strong ability to communicate across teams and clients.
I'm adept at building consensus and loyalty through focused and robust interpersonal skills.
Creatively resolving complex issues, I prioritize tasks according to business value and organizational goals, and keep key stakeholders informed.
I specialize in understanding client needs and implementing tailored solutions, as well as managing traffic effectively.
Web Application Development
Over two decades in web/graphic design and web development.
Expertise in designing and developing web and database applications, including intranets, client interaction tools, website generators, and CMS.
Skilled in PHP/MySQL, HTML/CSS.
Experienced in E-Commerce website development.
Proficient in software quality assurance and crafting software requirement specifications, including architectural diagrams and user interface/test models.
TECHNICAL SKILLS
SEM Tools: Majestic, MOZ, Screaming Frog SEO Spider, Topvisor, SEMRush, Google Keyword Planner, SpyFu, Google Search Console, Bing/Yandex, Webmaster Tools, SE Ranking, Google Ads Editor, Yandex.Wordstat, Google Analytics, Yandex Metrika, Google Tag Manager.
Languages: C++ (some experience), PHP, HTML / XHTML / DHTML, ASP (some experience), JavaScript, SQL, CSS, CGI (some experience), XML (some experience), Pearl (some experience)
Code Editors: Edit Plus, Adobe Dreamweaver
Video Editor: Adobe Premiere, Adobe After Effects
Graphics: Adobe Photoshop, CorelDraw, Adobe Illustrator
Keyword Research Tools: Semrush, KWFinder, Ahrefs Keywords Explorer, Google Keyword Planner
Technical SEO: Google, Bing, Yandex
Web Analytics (Google Analytics 4, Yandex Metrika)
Web Editors: Adobe Dreamweaver
Suites: MS Office
Databases: PHPMyAdmin, MySQL, Microsoft SQL Server, MS Access, Exchange Server
PROFESSIONAL EXPERIENCE
Infatex.com, San Diego, CA / Saint Petersburg, RU Jan 2012 - Present
Digital Marketing Consultant · Full-time
Launched impactful SEO campaigns targeting diverse keywords, achieving high visibility and rankings.
Executed successful ad campaigns across various platforms, including Google Ads, Microsoft Ads, Yandex Direct, VKontakte, Facebook Ads, Instagram Ads, YouTube Ads, Twitter Ads, LinkedIn Ads, Amazon Ads, Telegram Ads, TikTok for Business, Snapchat for Business and Twitch Ads, delivering exceptional ROI.
Implemented diverse SEO strategies: Local SEO, Technical SEO, International SEO, E-commerce SEO to optimize website visibility, improve rankings, and drive organic traffic.
Engaged customers through effective email marketing campaigns.
Implemented technical SEO strategies for E-commerce sites, including the integration of structured data, rich snippets, schema markup, and JSON tags, to enhance visibility in search engine results.
Managed web design and development teams, overseeing the creation of user-friendly websites.
Provided graphic design services to enhance branding and marketing materials.
Leveraged popular marketplaces to expand online reach and boost sales.
Analyzed campaign performance for optimization.
Implemented effective link building strategies to enhance website visibility.
Conducted A/B testing to maximize landing page conversions.
Created top-of-funnel assets: viral content, infographics, white papers.
Implemented remarketing ads to target and re-engage with website visitors for increased conversions and brand recall.
Leveraged CRM software (Salesforce, amoCRM) for efficient customer relationship management.
Developed and promoted e-commerce websites for enhanced sales and user experience.
Implemented digital marketing techniques to optimize content performance and increase audience engagement.
Utilized a range of SEM tools including Majestic, MOZ, Screaming Frog SEO Spider, Topvisor, SEMRush, Google Keyword Planner, SpyFu, Google Search Console, SE Ranking, Google Ads Editor, Yandex.Wordstat, Google Analytics, Yandex Metrika, Bing/Yandex, Webmaster Tools and Google Tag Manager to optimize ad campaigns, track website performance, and achieve data-driven decision-making, resulting in reduced ad spend wastage and improved ROI.
Skills: Web Development · Content Development · Technical SEO · Google Search Console · Instagram Marketing · Facebook Marketing · Google Ads · User Experience (UX) · PPC Bid Management · Link Building Campaigns · Digital Marketing · On-Page SEO · Off-Page SEO · SEO Audits · E-commerce SEO · Pay Per Click (PPC) · SEO · PPC · Social Media Marketing · Web Analytics · Web Design · Affiliate Marketing · Online Reputation Management · Link Building · Conversion Optimization · Online Marketing · Content Strategy
Clitika.com, Tallinn, Estonia Oct 2016 - Dec 2017
Digital Marketing Consultant · Contract
Led and built the digital marketing team, overseeing strategy, budget, performance, and reporting of SEM campaigns.
Improved UX/UI of Clitika.com and Sharexy.com.
Oversaw the development of Pay-Per-Click platform Clitika.com.
Managed high-budget ad campaigns on Google, Facebook, LinkedIn, Twitter, Bing, Yahoo.
Estimated content marketing and online PR campaign budget for Clitika.com.
Ran multiple SMM campaigns on Twitter, Facebook, Digg, StumbleUpon, Reddit, Pinterest, Googe+.
Developed effective link building strategies for Clitika.com, including a special plug-in for partner sites.
Provided ongoing training to keep the team updated on emerging online marketing trends.
Designed and managed all aspects of the digital marketing department, including marketing database, email, and display advertising campaigns.
Maintained the company's social media presence.
Planned and managed social media accounts.
Conducted landing page tests and provided strategies to sustain high conversion rates.
Measured and reported on the performance of digital marketing campaigns, including ROI and KPIs.
Improved Quality Score in Google Ads through various optimization techniques and strategies.
Planned and executed web, SEO/SEM, email, social media, and display advertising campaigns.
Evaluated metrics impacting website traffic, service quotas, and target audience.
Collaborated with the team to generate innovative growth strategies.
Worked with web design and development teams to create optimized landing pages and enhance user experience
Implemented Google Analytics, Yandex Metrica, and Tag Manager for comprehensive website analytics, conversion tracking, and remarketing.
Conducted keyword research, competition and target audience analysis.
Demonstrated a commitment to staying up-to-date on the latest online marketing strategies through continuous education, actively attending digital marketing events.
Skills: User Interface Design · User Experience Testing · Google Search Console · Facebook Marketing · Google Ads · User Experience (UX) · PPC Bid Management · Link Building Campaigns · Digital Marketing · On-Page SEO · On-Page Optimization · Off-Page SEO · SEO Audits · Pay Per Click (PPC) · Search Engine Optimization (SEO) · Social Media Marketing · Web Analytics · Web Design · Link Building
ThinkBig Media, Inc, San Diego, CA Nov 2013 - Sep 2016
Digital Marketing Director · Full-time
Built and led the company's digital marketing team from inception, overseeing the overall strategy, budget, performance, and reporting of SEM campaigns.
Recovered 500+ client sites from Google penalties, restoring search rankings and organic traffic.
Designed and developed e-commerce websites for seamless shopping experiences and business growth.
Improved UX/UI of multiple e-commerce sites, optimizing SEO and enhancing user satisfaction.
Conducted SEO audits and optimized 100+ client sites for improved rankings and organic traffic.
Successfully managed multiple high-profile clients, overseeing their digital marketing campaigns.
Led web development and design projects, ensuring visually appealing and user-friendly websites.
Implemented and optimized SEO and PPC campaigns for various e-commerce client sites.
Executed international SEO strategies for client sites to expand their global reach and target international markets.
Managed high-budget ad campaigns on Google, Facebook, Twitter, Bing, Yahoo with monthly spend exceeding $1,000,000, achieving exceptional results and maximizing ROI for clients.
Conducted thorough keyword research and competition analysis.
Conducted keyword research and analysis for SEO and PPC initiatives.
Implemented effective online PR strategies for client services and products.
Developed PPC landing pages, conducted A/B and multivariate testing for optimization.
Generated performance reports for traffic analysis and strategy evaluation.
Implemented viral marketing strategies across social media, video promotion, and content marketing.
Managed online reputation to protect and enhance client sites brand image.
Implemented effective link building strategies for improved visibility.
Provided comprehensive SEM training to the marketing team.
Conducted weekly marketing team meetings for collaboration.
Stayed updated on online marketing strategies through continuous education and industry engagement.
Skills: WordPress · Technical SEO · Local SEO · Google Search Console · Facebook Marketing · Google Ads · User Experience (UX) · PPC Bid Management · Link Building Campaigns · Digital Marketing · On-Page SEO · On-Page Optimization · Off-Page SEO · SEO Audits · E-commerce SEO · Social Media Marketing · Web Analytics · Online Reputation Management · Conversion Optimization · Content Strategy
Monday Group, Inc., San Diego, CA Jun 2010 - Nov 2013
Online Marketing Director · Full-time
Built and led the company's digital marketing team from inception, overseeing the overall strategy, budget, performance, and reporting of SEM campaigns.
Implemented Search Engine Optimization (On-Page/Off-Page) for 30+ clients.
Managed and optimized 50+ PPC campaigns with a total annual budget of $3.5 million across Google AdWords, Yahoo Search Marketing, and MSN AdCenter, delivering exceptional results and maximizing return on investment (ROI).
Conducted comprehensive keyword research and analysis for SEO and PPC campaigns.
Managed and maintained company and client blogs, developing content strategies for optimal SEO and engaging target audiences.
Developed and optimized PPC landing pages, performing A/B and multivariate testing for continuous improvement and enhanced performance.
Generated performance reports for site traffic, rankings, conversions, and strategy evaluation.
Optimized and promoted videos on top Social Video Sites (Google Video, Yahoo Video, MetaCafe, YouTube).
Provided regular consultation, delivering cutting-edge SEM techniques and addressing client needs.
Played an active role in driving SEM product sales, contributing to company's sales growth.
Implemented effective social media marketing strategies on platforms (Facebook, Digg, Reddit, StumbleUpon, Propeller).
Managed online reputation, executed viral link bait strategies, enhancing visibility and driving organic traffic.
Provided comprehensive SEO/SMM/PPC training to marketing team for successful campaigns.
Conducted regular company meetings to foster communication and collaboration.
Stayed current on SEO/SEM through continuous education, industry engagement, and staying informed on best practices, case studies, trends.
Managed web design and development teams, ensuring timely project delivery.
Specialized in e-commerce, local, international SEO strategies for targeted traffic and online visibility.
Skills: Google Search Console · Instagram Marketing · Facebook Marketing · Google Ads · User Experience (UX) · PPC Bid Management · Link Building Campaigns · Digital Marketing · On-Page SEO · On-Page Optimization · Off-Page SEO · SEO Audits · E-commerce SEO
DealLocker.com, Solana Beach, CA Jun 2009 - Jun 2010
Online Marketing Consultant · Contract
Achieved prominent media coverage for DealLocker.com, including mentions in Wall Street Journal, leading to acquisition by a major competitor.
Implemented effective SEO strategies.
Managed PPC campaigns in Google AdWords, Yahoo Search Marketing, and MSN AdCenter.
Conducted keyword research and analysis for both SEO and PPC channels.
Developed and optimized PPC landing pages, leveraging A/B and multivariate testing to enhance performance and drive better results.
Generated periodic performance reports for site traffic analysis, organic ranking positions, and evaluating overall SEO/PPC strategy effectiveness.
Designed and distributed newsletters using Constant Contact for email marketing.
Optimized and promoted videos on Google Video, Yahoo Video, MetaCafe, and YouTube.
Implemented impactful social media marketing strategies on renowned platforms, including Facebook, Digg, StumbleUpon, Reddit, and Propeller, to drive meaningful engagement and maximize online reach.
Managed comprehensive Online Reputation Management (ORM) and Online PR initiatives, ensuring the protection and enhancement of the company's online reputation and implementing effective strategies to maintain a positive public image.
Implemented dynamic and effective viral link building strategies to significantly boost online visibility and improve organic search rankings.
Provided training and ongoing education to company staff on the latest SEM trends.
Led and facilitated weekly company meetings to ensure effective communication, collaboration, and alignment across teams, promoting productivity and fostering a positive work environment.
Demonstrated a commitment to staying up-to-date on the latest SEO/SEM strategies through continuous education, actively engaging in seminars and studying industry books.
Skills: Google Search Console · Google Ads · User Experience (UX) · Link Building Campaigns · Digital Marketing · On-Page SEO · On-Page Optimization · Off-Page SEO · SEO Audits · Pay Per Click (PPC) ·
PPC · Social Media Marketing · Online Reputation Management
Astone Agency, San Diego, CA May 2007 - Jun 2009
Search Marketing Manager · Full-time
Oversaw and managed the company's organic (SEO) and paid search (PPC) properties.
Developed core processes and guides for SEO/PPC.
Planned and executed search marketing strategies for over 20 client websites.
Delivered comprehensive paid placement (PPC) services, encompassing account setup, copywriting, bid management, conversion tuning and tracking, and regular activity reporting. Ensured optimized conversions and tracked performance effectively.
Managed PPC accounts with monthly budgets exceeding $500,000.
Performed comprehensive keyword research and analysis for both SEO and PPC marketing channels.
Generated detailed performance reports to analyze site traffic, monitor organic search placement, and evaluate the effectiveness of SEO strategies.
Generated comprehensive PPC performance reports to analyze campaign effectiveness, track key metrics, and optimize performance.
Implemented effective and strategic viral link development strategies to enhance online visibility and drive organic traffic.
Performed A/B and multivariate testing for email marketing campaigns and landing pages, optimizing performance and enhancing conversion rates.
Provided comprehensive search marketing training to the department, equipping team members with the necessary knowledge and skills to effectively implement search marketing strategies.
Maintained a proactive approach to stay current on the latest SEO/SEM strategies through continuous education and engagement with professional resources, such as attending seminars, reading industry books, forums and blogs.
Conducted multiple SEO and PPC campaign audits, analyzing client sites and providing detailed recommendations to improve campaign performance and drive better results.
Skills: SEO Copywriting · Google Search Console · Google Ads · User Experience (UX) · PPC Bid Management · Link Building Campaigns · Digital Marketing · On-Page SEO · Off-Page SEO · SEO Audits · E-commerce SEO · Pay Per Click (PPC) · PPC · Conversion Optimization
Inter@ctivate, Inc., San Diego, CA Mar 2004 - May 2007
Search Marketing Specialist · Full-time
Developed and implemented effective SEO strategies for clients' websites, driving targeted web traffic and increasing lead generation.
Improved and maintained SEO standards, applying industry-standard techniques to optimize customer websites.
Managed PPC ad campaigns by using paid placement services (Google AdWords, Microsoft adCenter and Yahoo Search Marketing).
Conducted keyword research and analysis, guiding SEO and PPC strategies.
Generated performance reports for sites' organic and paid traffic, rankings, etc.
Oversaw a team of 3 link building specialists, 3 copywriters, and 5 web developers.
Implemented effective link development strategies
Communicated with clients verbally and via email
Developed several "SEO/PPC Best Practices" guides for company's employees.
Stayed current on SEO/SEM strategies through ongoing education and industry resources.
Skills: Content Development · Web 2.0 Development · Graphic Design · SEO Copywriting · Google Search Console · Google Ads · User Experience (UX) · PPC Bid Management · Link Building Campaigns · Digital Marketing · On-Page SEO · Off-Page SEO · SEO Audits · E-commerce SEO · Pay Per Click (PPC) · Search Engine Optimization (SEO) · PPC · Web Analytics · Web Design · Link Building · Conversion Optimization
Einstein Industries, Inc., San Diego, CA Jun 1999 - Mar 2004
Web Developer / Web Designer / SEO Specialist · Full-time
Conducted extensive keyword research and analysis for Dentists, Doctors, and Lawyers websites, improving organic search rankings and boosting website traffic.
Developed and implemented tailored SEO strategies, enhancing online visibility, brand awareness, and conversion rates for clients.
Played a key role in collaborative web design and development projects aligned with SEO best practices.
Utilized web analytics tools to monitor performance, track metrics, and drive data-driven decision-making.
Crafted engaging SEO copy for company and client websites' content.
Implemented effective link building strategies, acquiring high-quality backlinks and driving referral traffic.
Successfully launched targeted SEO campaigns, increasing organic search visibility and rankings.
Designed banner ads for upcoming paid placement campaigns, ensuring visually appealing and engaging creatives that effectively drive click-through rates and conversions.
Maintained and updated company websites and portals (DocShop.com, LawyerShop.com), ensuring visual appeal and technical functionality for optimal user experience.
Designed, built, and optimized 100+ visually appealing minisites and websites for doctors, lawyers, and dentists, enhancing their online presence and effectively showcasing their professional services.
Skills: Web Development · Greaphic Design · SEO Copywriting · Link Building Campaigns · On-Page SEO · Off-Page SEO · SEO Audits · Search Engine Optimization (SEO) · Web Design
Instant Imprints, Rancho Bernardo, CA 1998 - 1999
Graphic Designer / Web Developer / System & Network Administrator · Contract
EDUCATION
Computer Information Systems (MS-CIS) 1998 - May 2002
MIREA (Russian Technological University)
Moscow, Russia
GPA 3.34
Bachelor of Business Administration (BBA) 1997 - Jun 2002
National University
San Diego, CA
GPA 3.43
ADDITIONAL INFORMATION
Age: 43
Marital Status: Married
Presently Seeking Remote Opportunities
Desired Salary: Negotiable
Date of Availability: Immediately
Type 50+ wpm
Non-smoker
Languages Spoken: English, Russian
Citizenship: Russia
Interests: Digital Marketing, Advertising, Fitness, Tennis, Golf, Snowboarding, Traveling
I currently reside in Saint Petersburg, Russia.
RECENT CLIENT COLLABORATIONS
NewHomeinTurkey.com
Amoriya.ru
SecretBenefits.com
Pinsource.com
eDrugStore.com
GotApparel.com
ElectroLuch.com
RadugaClinic.ru
WebStarts.com
BrightLifeDirect.com
ArcusLight.com
AccessRx.com
GlobalDocumentSolutions.com
AnimalAcupressure.com
DaySmartAppointments.com
Detailing.com
Equippers.com
fizber.com
HaloCigs.com
LiveinFitness.com
MyHosting.com
MyCompanyWorks.com
PerfectLocks.com
StaceySchmidtLawFirm.com
SpotMeBro.com
HeySpotMeGirl.com
SecretBenefits.com
BignTallApparel.com
Centex.com
DCranch.com
DMBinc.com
HassAvocadoBoard.com
HiloHattie.com
HammersConstruction.com
UltimateCoupons.com
FLEXIBLE COMMUNICATION AND SCHEDULING
Feel free to reach out to me through Skype, Zoom, Teams, WhatsApp, Telegram, or Viber. I'll ensure that my availability aligns seamlessly with your working hours.
