Mike Zolnoski

Michael Zolnoski Marketing/Creative Director 7236 Sunny Rd Huntingdon, Pa-- ㅡ Introduction As a marketing professional with close to 15 years of experience, I’ve helped hundreds of small businesses grow their customer base through better marketing strategies.. I’ve worked with U.S based and International companies in both B2B and B2C sectors in industries such as manufacturing, technology, healthcare, and finance. My strengths are creative marketing strategy, digital marketing tactics, and detailed marketing research and analytics. I am a firm believer in testing, and use insight gathered from research and testing to minimize wasted advertising spend. A recent example of this was repositioning over 10k per month of print advertising into LinkedIn and Facebook advertising. We set up a test for our print advertising, tested response to several ads across multiple publications, and realized the ROI was not there. The extra ad spend got funneled into social media advertising campaigns, which we of course tested. The return on digital was significantly better. ㅡ Experience Teeny Giant (Formally MCS)​/ /Creative Director/Marketing Strategist/Owner Nov 2008 - PRESENT, Huntingdon, Pa Worked with hundreds of brands across a wide variety of industries to improve marketing strategies and tactics. Created effective digital marketing tools and optimized lead capture funnels. Helped businesses establish better positioning and messaging in their respective market, increasing conversion throughout their marketing channels. TeenyGiant.com Curry Supply / ​Marketing Director Sept 2018 - January 2020, Martinsburg Pa Increased website traffic by over 50% (2000+ unique visits monthly increase consistently) by improving both paid search and organic search strategies. Managed a marketing budget of over $300,000 per year, which provided the opportunity to experiment and test new marketing strategies. Improved brand messaging, tone and style- positioning Curry Supply as the industry leader in the work truck manufacturing industry. Improved marketing assets such as the website (​www.CurrySupply.com​), print and digital advertising, tradeshow promotional assets, social media channels, etc. Managed B2B event marketing through trade shows such as ConExpo, MineExpo, and World of Concrete, etc Implemented several cutting edge marketing strategies such as geotargeting our event marketing with retargeted digital advertisingincrease our return on investment for those events, and keeping the brand top of mind for months after the event. Partnered with international brands such as Freightliner, Ford, Hino and International on event, print, and digital marketing opportunities. ㅡ Education Mount Aloysius College / ​Marketing Sept 2001 - June 2003 ㅡ Skills ● ● ● ● ● ● ● Advanced marketing strategy and implementation Ad and marketing creative (copywriting, design) Digital marketing Strong foundation of graphic design fundamentals such as typography, color theory, layout, etc Adwords PPC and paid social media advertising including paid LinkedIn and Facebook advertising Direct marketing with conversion optimization tactics to improve campaign success Advanced Marketing metrics and conversion tracking