MIKE RETTEW _________________________________________________________________
-
-
JACKSONVILLE, FL
PROFESSIONAL EXPERIENCE
Solutions by Text
Product Manager (User Interface)
Remote
April 2023 – November 2024
- Redesigned UI/UX framework addressing usability issues by conducting customer interviews and collaborating with
cross-functional teams, resulting in improved user experience and accelerated payment processing.
- Developed Multi-Factor Authentication tools, two-way chat interfaces, and SMS-enabled payment link workflows by
leveraging data insights and prototyping best practices, leading to increased security and efficiency.
- Executed customer research and usability testing by utilizing A/B testing and heatmap analysis, resulting in
frictionless user interactions and higher adoption rates.
- Created wireframes, prototypes, and high-fidelity UI designs by using Figma and design system principles,
enhancing collaboration with engineering teams and expediting feature deployment.
- Presented product showcases and pre-sales demos by synthesizing user insights and business objectives, driving
increased sales conversions and stakeholder alignment.
Thryv, Inc.
Product Manager (ThryvPay Mobile Interface)
Remote
May 2021 – March 2023
- Led UI/UX strategy for ThryvPay mobile apps by refining user flows and information architecture, enhancing
payment experience and engagement.
- Implemented mobile-first UI frameworks by adopting modern design systems and usability principles, resulting in a
40% reduction in onboarding friction.
- Developed interactive prototypes by utilizing Figma and Adobe XD, validating new features through stakeholder
feedback and user testing.
- Directed accessibility and localization efforts by adhering to WCAG guidelines and industry standards, expanding
market reach and compliance.
AutoQuotes (AQ)
Remote / Jacksonville, FL
Product Manager
September 2018 – October 2020
- Designed AQ Pay’s UI by integrating user feedback and modern UX principles, improving transaction flows and
customer retention.
- Created AQ Insight, a data visualization dashboard by collaborating with engineers and data analysts, enhancing
business intelligence for customers.
- Revamped iOS and Android companion apps by applying mobile-first design strategies, boosting engagement by
35%.
- Optimized user workflows by analyzing A/B testing results and heatmap interactions, reducing cognitive load and
improving efficiency.
MagPlus (Mag+)
Product Manager
Remote
January 2016 – February 2018
- Designed mobile app interfaces by working closely with high-profile clients like Nike and United Airlines, enhancing
digital publication engagement.
- Developed user personas and journey maps by conducting extensive research, aligning product features with
customer needs.
- Iterated on design improvements by implementing continuous feedback loops, accelerating feature development and
usability enhancements.
Platform Support Operations Manager
April 2013 – January 2016
- Redesigned client support workflows, reducing ticket resolution time by 30% and increasing customer satisfaction
scores through automation and process improvements.
- Authored and optimized product documentation and self-service resources, improving customer enablement and
reducing support inquiries.
Bonnier Corporation
Digital Producer / Graphic Designer
Orlando, FL
May 2010 – April 2013
- Produced smartphone, tablet and web optimized designs by leveraging data insights and user testing, enhancing
advertising and editorial engagement.
- Led interactive design projects by incorporating motion graphics and rich media elements, improving content
consumption.
Graphic and Advertising Designer
September 2006 – May 2010
EDUCATION
Bachelor of Science (B.S.) in Computing and Information Sciences
Associate of Arts (A.A.)
Associate of Science (A.S.) Graphic Design
University of North Florida, 2018
Seminole State, 2006
Valencia College, 2004
SKILLS, METHODS, AND TOOLS
Product Management: Strategic roadmap execution, competitive analysis, go-to-market strategy, agile development,
stakeholder engagement, KPI optimization.
Aha!, Atlassian Jira, Google Analytics, Tableau, HubSpot, Salesforce
UI/UX Design: User research, prototyping, wireframing, data-driven interaction design, accessibility, usability testing.
Adobe Creative Cloud, Figma, Lucidchart, Visio, Sketch, Storybook
Payments Solutions: Payment processing, regulatory compliance, fintech integrations, embedded finance.
Stripe, PayPal, Square, Plaid, Apple/Google Pay SDKs
Mobile App Development: App Store Optimization (ASO), iOS, Android, push notification strategy, mobile analytics.
Apple and Google Analytics, Mixpanel, Amplitude, Firebase, Crashlytics
Team Leadership and Collaboration: Cross-functional leadership, product evangelism, strategic alignment.
Slack, Microsoft Teams, Google Workspace, SharePoint
Technical Expertise: API architecture, SMS/MMS protocols, workflow automation, system integrations.
Postman, Swagger, GitHub, Twilio, Sinch, Google RCS, Zapier
Documentation and Planning: Product requirements, roadmapping, knowledge sharing, process improvement.
Atlassian Confluence, Trello, Asana, Miro
