MICHAEL FLETCHER
Saratoga Springs, UT |- |-| https://www.linkedin.com/in/michaelfletcher16/
E-COMMERCE & BUSINESS DEVELOPMENT STRATEGIST
B2B | Merchandising | E-Commerce | Deals and Promotions
ROI-driven marketing manager and merchandiser with an impressive history of penetrating new markets, producing impressive sales
results, and growing overall market share – even in the toughest of economies. Known as a trusted business strategist who devises indepth, yet easy to follow approaches that help businesses reach the next level of performance. Coaches and mentors teams with
straightforward and positive counsel. Comfortable working with all levels of staff, including C-suite. Areas of expertise include:
Strategic Planning | New Business Development | Marketing & Branding | Competitive Differentiation | SEO Optimization
| Revenue & Market Growth | Consumer Market Research & Behavior | Operations | Customer Success & CRM |
Messaging Concepts | Online Promotions | Value Proposition & Leverage |Product Improvement
PROFESSIONAL EXPERIENCE
MAG Consulting Group
2020 – Present
E-Commerce & Business Consultant
Growing all sizes of businesses from large well-established retailers to new start-up brands manage and grow their ecommerce. Guiding businesses through optimizing their listings, pricing, shipping rates & recommended inventory
positioning across all marketplaces. Partnered with new brands to get maximum exposure and brand recognition
eBay Inc. | Draper, UT
2006 – 2020
CATEGORY MANAGER & DAILY DEAL PROMOTIONS (2016 – 2020) | ACCOUNT MANAGEMENT (2006 – 2016)
Held multiple roles with progressing responsibility due to strong performance. Reported to Director-level leaders,
focusing efforts on growing and retaining high-volume portfolios of business (~30 – 500 clients) and expanding inventory
offerings to drive sales. Cultivated strong partnerships with clients by building transparent and communicative
relationships. Reviewed and prepared analyses and recommendations for modification and/or improvement of existing
inventory on an ongoing basis. Benchmarked against best practices to drive performance improvement on all
promotions. Key clients included NAPA, AutoZone, Pep Boys, 3M, and more.
• Tapped to oversee merchandising for Parts & Accessories Daily Deals, quickly conducting an inventory deep dive
to identify ideal products and designing engaging website promotions. Efforts grew sellers by 80+ and increased
sales by an unprecedented $60M+ in 2018.
• Partnered with key seller to grow their Parts & Accessories Business, pinpointing promotionally viable products
and designing an aggressive pricing strategy. Initiative increased sellers’ daily deals sales by 150% over previous
year and grew their overall account by 20%, setting the stage for a successful major expansion into other
categories.
• Grew assigned book of business 18% by collaborating with 50 eBay strategic sellers on eBay and e-commerce best
practices and personally conducting on-site visits to help them conform their processes. One seller boosted their
business 25% as a result of the program.
• Coached Hollander Company and their clients to $1M in weekly sales of used car parts within 6 months by
training their teams on the eBay platform, e-commerce, and a 5-step process to improve sales (Titles, Images,
Descriptions, Shipping, and Communication).
• A self-starter that is innovative and consistent with internal and external relationships.
Tuxedo Junction | Salt Lake City, UT
1991 – 2006
OWNER
Managed all aspects of business, including financial, purchasing, marketing promotions, and day-to-day operations.
Developed business plans for growth and marketing to increase sales in conjunction with 130 wholesale clients in 6
regional states.
EDUCATION & CERTIFICATIONS
Bachelor of Science in Marketing and Business Management | University of Phoenix
Advanced Web Analytics Certificate | University of San Francisco
TECHNOLOGY SKILLS
Salesforce | MS Office Suite | Basic SQL | G-Suite | QuickBooks | Spotlight | Tableau Reporting & Agent Desktop
