Mike Brown
www.mikebrowndesign.net
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PROFESSIONAL SUMMARY
I combine my creative and technical skills to design user interfaces that are intuitive, accessible, and engaging. My
mission is to design user-centered solutions that deliver value and satisfaction to both the users and the business.
WORK EXPERIENCE
UX Designer (Contract)
EFK Group
Dec 2024 – Current
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Defined the direction of content through competitor analysis, wireframe workshops, prototyping and site
maps using Figma, Adobe XD, Illustrator, and Photoshop, focusing on a mobile-first, responsive design.
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Coordinated brand identity to provide consistency and enhance marketing material across multiple platforms.
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Delivered UX recommendations to B2B executive team using a heuristic evaluation, increasing user retention.
UI/UX Designer (Contract)
Syracuse University
Mar 2024 – Nov 2024
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Orchestrated new website design and development to meet Section 508, ADA, and WCAG compliance.
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Leveraged research, site metrics, and usability findings to make recommendations and drive strategy.
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Managed discovery sessions (stakeholder interviews, focus groups, etc.) to capture both client and user needs.
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Partner with university schools, colleges, and business units to analyze needs, provide insight, guidance, and
implement solutions for websites based on the university's digital strategy and governance.
UX Designer
Freelance
Dec 2022 – Mar 2024
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Led the design and development of a B2C education application, creating a new digitized education portal.
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Spearheaded creating personas and user flows to define user needs and translate into design solutions.
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Directed a redesign of an Ecommerce website via Shopify to improve conversion rates and increase sales.
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Conducted A/B testing via Optimizely for mobile app features, revealing key user preferences.
UI/UX Designer
Church Pension Group
Jun 2019 – Nov 2022
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Led the development of wireframes, prototypes, and final designs for a healthcare self-service application,
yielding a comprehensive user experience, and increasing user satisfaction by 30%.
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Optimized layouts for various platforms and devices, resulting in improved user accessibility and engagement.
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Collaborated with cross-functional teams, including developers, project managers, and stakeholders, to ensure
a seamless user experience across multiple product lines.
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Participated in code reviews to provide constructive feedback to developers based on current API
development using Agile methodologies in Jira.
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Conducted user research, quality assurance testing, and user testing to inform design decisions.
Lead Multimedia Designer (Contract)
K. Hovnanian
Jan 2019 – Jun 2019
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Led a team of designers in creating visually engaging marketing and web materials, including motion, web ads,
and responsive user experiences.
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Collaborated with cross-functional teams to design and launch a new brand identity, yielding a more cohesive
and engaging brand guideline.
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Oversaw print and web advertisements, reaching an audience of over 1 million, and increasing click through
rates by 20%.
Production Manager/Web Designer
Webster Ink
Feb 2018 - Dec 2018
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Developed a forward-thinking culture of collaboration, inclusion, and creativity across the organization to
drive employee engagement and enhance service delivery.
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Defined content strategy, brand messaging, and marketing communications for large client accounts.
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Forecasted resource needs and allocated resources to assure completion of objectives within scheduled
guidelines, resulting in an increase of production by 25%.
Graphic Designer/Web Designer
Yipes! Auto and Graphics of Williston
Apr 2017 - Feb 2018
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Designed and developed client websites using Shopify and WordPress, leading to increased brand awareness.
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Established brand guidelines for emerging businesses, enabling efficient cross-functional marketing.
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Supervised multiple commercial printers via bidding, art approval, quality assurance, and scheduling.
Graphic Designer/ Web Developer
Commando LLC
Feb 2016 - Mar 2017
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Designed and developed loyalty program application for the company website, increasing repeat customers.
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Pioneered Salesforce email blasts for a more holistic approach to marketing campaigns and website content.
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Created web ads, such as Google and Instagram, to attract customers to the Commando website.
EDUCATION
Bachelor of Fine Arts Degree, Majoring in Graphic Design, Champlain College
Burlington VT, May 2016
Associate’s Degree in Applied Science, Majoring in Digital Media and Web Design, CCM Randolph NJ, May 2013
CERTIFICATES
Certificate of User Experience (CUSX), Nielsen Norman Group
New York NY, June 2022
Interaction Design Specialization Certificate, UC San Diego
San Diego CA, Aug 2018
SKILLS
User Experience Design
Branding & Identity
Product Design
User Experience Research
Project Management
Front-End Development
