Mike Baker
Wordpress Development | Digital Marketing | Voiceover- |-| linkedin.com/in/michaelfbaker/
Multimedia communications professional with over 10 years of experience,
combining Wordpress and front-end development experience with writing/editing
ability. Special emphasis on designing, building and implementing online marketing
campaigns that forward business goals through focused communications.
Skills & Expertise
•
Web/Wordpress Development
•
Writing/Editing
•
Voiceover Acting, Production
• Online/Digital Strategy
• Project/Team Management • Branding
• Multimedia Presentation
• Audio Production
•
Email Marketing
Professional Experience
Strategy, Development and Writing/Editing at The Relay
2001 - Present
● I help creative entrepreneurs, startups, and non-profits target and communicate
with their ideal audiences. The actual tasks involved can vary widely, often
including several of the following:
o Build a website from scratch, or overhaul an existing site; Wordpress
development
o Assess client's goals and generate appropriate online strategy for reaching
those goals
o Explain, build, implement and optimize email marketing campaigns
eLearning Writer/Producer/Voiceover at OpenTech Media, Inc.
2006 – 2017
● Provided voiceover talent/production, as well as writing, editing, and designing
information for CBT courses; handled coordination between editing staff, subjectmatter experts, photographers and developers
● By managing the production process for clients’ Computer Based Training (CBT)
courses, I enabled OTM’s founders to focus on finding new business
opportunities, as well as honing the overall vision for the company
● Clients included Intel, Sun, Apple, Juniper Networks, EMC and others
Writer/Information Designer and Audio/Voiceover Producer at Mentorware.com
2004 - 2006
● Improved communication between clients’ engineers and salespeople by
providing voiceover talent/production, writing, editing, and designing information
for interactive online training courses for clients including Intel, Sun, Apple,
Juniper Networks and others
Marketing/Communications Writer/Editor at zipRealty
2003 - 2005
● Improved company ROI by generating and editing marketing copy for
advertisements, brochures, flyers, radio spots, etc.
● Built the zipRealty brand by working with writer/agents to maintain consistent,
professional presentation that accurately reflected the company's image
Education
Bachelor’s Degree, History | University of California, Davis | Davis, CA