MIKAELA AMORA
Social Media Manager | Content Strategist | Executive Assistant |-| - | Davao City, Philippines | LinkedIn Profile | Certifications
SUMMARY
CORE SKILLS
TECHNICAL
TOOLS
Results-driven Social Media Manager with proven experience managing and growing
multi-platform brands through content strategy, short-form video, and daily audience
engagement. Skilled in creating high-performing Reels, TikToks, and visual content that
increase reach, engagement, and conversions. Experienced in handling multiple
accounts, executing content calendars, and turning business goals into actionable
social media strategies. Strong background in both creative execution and operational
support, with the ability to work independently in fast-paced environments.
Social Media Strategy & Organic Growth
Short-Form Video (Reels, TikTok, YouTube Shorts)
Content Planning & Content Calendars
Community Management (DMs, Comments, Engagement)
Audience Targeting & Trend Adaptation
Graphic Design (Canva) & Video Editing (CapCut)
Influencer Research & Outreach
Analytics Tracking & Performance Optimization
Administrative Support & Operations
Social Media Tools
Canva
Capcut
Metricool
Meta Business Suite
Operations Tools
Slack
Trello
Notion
Hubstaff
Microsoft Office Suite
CRM / Recruitment
HubSpot
LinkedIn Recruiter
Quickbase
Rippling
Cosmos
Sept 2024 - March 2026
PROFESSIONAL Social Media Manager, Sushma Realty
EXPERIENCE
Took ownership of content planning, creation, and engagement across multiple
platforms
Managed and grew 5+ social media platforms (Instagram, Facebook, TikTok,
YouTube, X) with consistent daily posting
Planned and executed content strategies focused on brand visibility, engagement,
and lead generation
Created and edited short-form video content (Reels, TikToks) and graphics using
Canva and CapCut
Wrote scripts for Reels and video content to deliver engaging, clear, and
conversion-focused messaging
Maintained consistent daily engagement across platforms through active community
management (comments, DMs, audience interaction)
Managed content calendars and scheduling using Metricool to ensure consistency
and optimal posting times
Collaborated directly with the client to translate real estate offerings into engaging,
audience-friendly content
Bilao Ni Lola Davao, Family Business
July 2023 - Present
Facebook Page (4.7K followers): https://www.facebook.com/bilaonilola
Generated consistent customer inquiries through content and seasonal ad
campaigns
Create and edit Reels and promotional videos to showcase products and drive
customer interest
Grew page to 4.7K followers through consistent content and engagement
Handle customer inquiries via comments and DMs, converting engagement into
actual orders
Maintain consistent posting schedule and actively engage with followers to build
community and trust
Part-time Senior Global Recruitment Manager, NewtonX
Dec 2025 - Present
Manage end-to-end recruitment lifecycle: sourcing, outreach, vetting, and
onboarding global professionals
Utilize LinkedIn Recruiter to identify and engage high-level executives across
industries
Maintain consistent outreach pipelines and track response rates, ensuring efficient
recruitment processes
Build and maintain professional relationships while delivering high-quality, targeted
participant insights
Executive Assistant, Transactly
Aug 2024 - March 2026
Managed executive calendars, meetings, and internal coordination across teams
using Google calendar
Supported recruitment and onboarding processes, ensuring smooth integration of
new hires
Monitored employee productivity using Hubstaff and prepared weekly performance
reports
Improved workflow efficiency through organized task tracking on Trello and
communication systems on Slack
Maintained high accuracy in data entry and documentation
EDUCATION
Bachelor of Science in Accountancy
Mapua Malayan Colleges Mindanao, Davao City
Accountancy, Business and Management
Holy Cross of Mintal, Davao City
ADDITIONAL
STRENGTHS
Aug 2023 - Present
June 2021 - May 2023
English Proficiency: C1 (Advanced)
Strong written and verbal communication skills
Highly organized with excellent time management
Proactive, reliable, and able to work independently
Fast learner with strong adaptability to new tools and systems
