DETAILED CAREER HISTORY
Mar ‘17 - Current | Digital Lead / Product Owner UK Mukuru, an African FinTech / Remittance company
● Management, implementation and enhancing digitisation of the Mukuru customer base, with focus on
UK & EU markets, and expanding the African digital footprint
● Oversee the launch of new products and corridors on digital platforms, customising for each jurisdiction
● Competitor analysis, customer journey mapping, UX research, design & enhancements across platforms,
website development & content management, development of CI documentation
● Management of digital properties, briefing of developers, mapping out processes and online customer
journey flows, UX design of new screens and optimising customer online experience, including
involvement in APP design, regular check-in with Business Analysts and Engineering teams
● Managing the overall operation and effective functioning of the Digital Business, execution of integrated
and forward thinking digital marketing campaigns (search, display, DSA, remarketing, mobile, video,
social, SMS, ORM, CRM, data analysis), inbound lead generation, driving conversion, site optimisation,
email and content marketing
● Strategic planning and execution of digital transformation project on a monthly & quarterly basis
● Managing budgets and liaison with marketing, BI, bus dev, development, payments, HR & legal teams
● Regular selection, liaison with and review of external suppliers & agencies (e.g. outsourced digital media,
web development, video animation)
● Consistent month on month growth of customer orders, site traffic and engagement achieved
Apr ‘13 – Sept ‘17 | Owner of eCommerce Store www.thatlittleshop.co.za, a party supply & gifts online shop
● eCommerce Shop design, set-up, product innovation, web content design and management
● Supply chain management, operational management of business, staff training, financial management
● Marketing – Search Engine Marketing, SEO, Social Media (Facebook, Pinterest, Instagram, Twitter and
LinkedIn), ORM & CRM through Desk and ZenDesk and a variety of online tools
● 8500+ orders placed and Social Media following grown in excess of 70,000. Database of 15,000+
subscribers.
Sep ‘15 – Sept ’16 | Head Lecturer at DigifyZA, a Google Funded Digital Marketing Bootcamp for the youth
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Development, planning and execution of 12 week bootcamp course curriculum
Presentation, lectures, tutoring to a group of 20 students aged 18 – 30 (4 cohorts per year)
Organising guest speakers from industry, brainstorming, course review, workshops etc.
Digital Marketing consulting and assistance with development of online learning platform for Africa
Dec ‘10 – Apr ‘16 | Digital Marketing Consultant / Co-Founder at Semantica Digital (www.semantica.co.za)
Strategic Planning, Project Management & Implementation of Digital Strategies, Integrated Online
Marketing (SEM, PPC, Social Media, Content Marketing), Web Analytics, Email Marketing, Research
● Overseeing running of SEM & Social Media campaigns, SEO audits and digital strategies for clients
● Daily financial management of business, HR & staff management
● Marketing meetings with clients and helping to strategise businesses’ digital activities. Our company’s
main USP is to create better marketing ROI for our clients and I’ve helped educate and mentor many
staff in many different businesses
● Presented week long Digital Marketing workshops at the University of Stellenbosch, occasional lectures at
the Graduate School of Business (GSB), GetSmarter and corporate institutions
● Present regular workshops on SEO, Search Engine Marketing, Social Media, Digital Marketing Strategy and
Email Marketing to companies such as Graphic Mail (SharpSpring), Media24, etc. We also presented the
workshops at the IMCC (Integrated Marketing Communications Conference)
Feb ‘12 – Feb ‘14 | Digital Marketing Course and SEO Course Writer, Convener and Lecturer at GetSmarter
● Developed entire content of the Digital Marketing and SEO short courses for GetSmarter, including
publication of the eMarketing / Internet Marketing book for the UCT eMarketing course in 2012 and 2013
● Presentation of courses to a variety of students, ages ranging between 18 and 55
● Video presentations for each course module, designing content of videos & presented through video
● Monitoring online forums, daily answering and interaction with students
● Marking of assignments, course content review and interaction with course coordinators
● Consulting on all digital marketing activities and aspects for the marketing team
Jul ‘11 – Nov ‘12 | Course Convener & Lecturer, eMarketing at University of Cape Town
● Developed entire weekly curriculum for 3rd and 4th year UCT students, mainly from entrepreneurial,
business Science and Marketing degree background and Post Graduate Diploma in Marketing students
● The class focused on enabling students to practice the benefits of eMarketing
Nov ‘09 – Nov ‘10 | Search Engine Marketing & SEO Specialist at Media24 Magazines (Cape Town)
● Development of the strategy for, overseeing the execution of and measuring success of all Search
Engine Optimisation & Marketing efforts for 40 Media24 magazine websites, including brands such as
FHM, Heat, Huisgenoot, Sports Illustrated, Men’s Health, Women’s Health, Sarie, Fairlady, Weg, Go
● Facilitating and presenting workshops to magazine online editors, educating on topics such as
SEO, Social Media, Blogging, Web Content Strategy, Online Copywriting, Traffic Driving Strategies,
Analytics & site measurement. Workshops have been presented at the UCT Graduate Business School
(Nomadic Marketing), at the Ogilvy Digital Academy and a variety of divisions within Media24 & MIH
● Regular meetings with online editors reviewing site stats, strategising solutions and making
recommendations for website improvements to generate higher traffic
● Through efforts with online editors managed to increase traffic by 300% in 9 months
● Managing PPC campaigns for Touchline Media brands (Sports Illustrated, Golf Digest, Women’s Health,
Men’s Health, Runner’s World, Kick Off, Bicycling)
● Regular SEO reviews, site audits & digital strategy recommendations on 40 brands
● Testing of different SEO metrics and methods, suggested and facilitating technical development of SEO /
Online Marketing tracking & data analysis tool for Naspers group in conjunction with MIH SWAT
● Monthly & quarterly reporting to management
Feb ‘08 – Oct ‘09 | Online Marketing / SEM Strategist at Investec Asset Management (Cape Town)
● Execution and tracking of internal and external online campaigns, management of PPC campaigns,
SEO, site analysis and review, managing relationships with suppliers and ad agencies
● E-business and Marketing - strategic and tactical planning of online marketing and web strategy, support
initiatives through consultation with marketing business areas, direct and manage web content and
design, orchestrate high profile online campaigns through liaison with fund managers, international sales
and marketing teams, strategic planning, budget forecasting and media buying from a series of online
search partners, statistical analysis and profitability measurement of campaigns, analysing product
success
● Research, strategy, setup & execution of PPC campaigns, SEO analysis, review & strategy of global
websites
● Email campaigns - research / create / develop / execute email campaigns (incl. design, copywriting,
creating and personalizing emails, campaign execution), campaign response analysis: Measurement
and dissemination of key metrics from campaign
● Media buying – booking campaigns through media partners and ad agencies
● Liaison with local and UK developers with regards to tracking, site development, testing, monitoring and
various technological integrations
Jun ‘07 – Feb ‘08 | Project Manager at Clicks2Customers (incuβeta Holding Group) (Cape Town)
● Project managing web development, search marketing initiatives and in-house proprietary SEM tools
● Development of detailed project and scoping plans for each client with costing and quotation
● Managing client expectations and scope of project implementation whilst identifying opportunities to sell
additional value added services to clients
● Managing project progress and resources to plan and budget, including deviations from plan and
change requests in order to deliver agreed scope on time and within budget
● Logging all requests in project management software and strategic delegation of tasks to resources
● Responsible for managing a team of web developers, system analysts, Java & PHP developers, technical
developers, copywriters, graphic designers and web content administrators
● Motivating team members and supporting overall corporate objectives
● Ensuring client satisfaction and resolution of project issues whilst managing client expectations in line with
agreed scope
● Weekly and monthly project reporting to clients and Exco team
Jul ‘05 – Jun ‘07 | Senior PPC Campaign Manager at Clicks2Customers (now NMPI) (Cape Town)
● Creation and implementation of online search advertising campaigns for affiliates and clients (incl. eBay,
Walmart, Expedia, Opodo, Kulula, Palm, Meetic) using Ad serving technologies (incl. Google AdWords,
Yahoo! Search, MSN and proprietary) for local, European and US Market including briefing of third parties,
conducting research, collating of and reporting on competitive and market data, targeting and
segmentation, planning, budget setting, scheduling of campaign processes, assigning & delegating work
● Campaign set-up and deployment, monitoring progress and profitability of campaigns throughout their
life-cycle, making recommendations, streamlining & optimising campaigns where required, maximising
campaign return on investment, regular reporting to clients over the course of the campaign
● Daily statistical reporting and campaign analysis, incl. profit and loss reports, detailed analysis, collating
data to quantify value of media strategies
● Assessment, identification and recommendation on creative media initiatives that deliver strategic depth
and impact to advertising plans as well as company objectives, researching new advertising channels for
the French & Dutch markets, providing the business with key information to assist in decision making on
initiatives improving ROI for both employer and clients, ensuring brand guidelines adhered to
● Daily, weekly, monthly and quarterly analysis and reporting to management, clients & affiliate networks
● Took responsibility for compilation of all departmental documentation and procedural matters, including
collation and deployment of departmental policy & procedure Manuals, Campaign
● Management Reports & Profile documents, In-house training manuals and presentations.
● Continuously updating relevant documentation, ensuring relevance to changes & standards within the
industry and company
● Training mentoring of new and existing campaign management staff
● Continuous liaison with other departments within company, including Tech, Media, HR and Finance
● Travelled to the US and European markets to attend conferences & meetings
Feb – Mar ’05 | Marketing Assistant at Wilberforce Chambers (London, UK)
May ’03 – Dec ’04 | Partner’s PA / Marketing Assistant at Deloitte & KPMG Corporate Finance – Private Equity
(London, UK)
Nov ’00 – Feb ’03 | Business Process Outsourcing Consultant at Deloitte (Pretoria)
● Successfully implemented and managed sub-department within global accounting firm, managing funds
in excess of R500m, performing Business Process Outsourcing functions on behalf of 5 SETAs with up to
30000 stakeholders each
● Development of departmental procedures, data capturing, management reports, liaising with 5 SETAs
● Managing disbursement process of SDA levy rebates to 5 SETAs’ companies
