Michelle Wood
LinkedIn https://www.linkedin.com/in/michelle-gilbert-wood-/ -
Portfolio https://michellewood.myportfolio.com/ -Summary
An executive who specializes in taking a difficult task and making it workable. I gravitate towards the more challenging roles that have the promise to become something spectacular. I have a flair for unifying concepts and people into a community that innovates, creates a lasting product, and captures market opportunities. I come with the acumen of a business owner and founder of a start-up and understand the importance of developing the right branding message to make an impact.
Education
Master of public health Administration | 2020 | university of maryland university college
Major: Promotions and Communication
Bachelor of science business management | 2015 | university of phoenix
Major: Business Management
Minor: Marketing and Communications
Skills & Abilities
Leadership
Events Chair-Brandon Chamber’s YP Leaders Group
Events Chair-Valrico Rotary, Rotary International
Experience
Marketing communications manAGer | champion-arrowhead | JANUARY 2018 – ONGOING
Responsible for brand management on a national level. Supports sales staff by developing cross-platform marketing collateral. Develops all customer-facing collateral and makes technical information understandable. Manages all aspects of digital communications including social media, web content creation and management, white pages, and blogging; creating and managing all internal communications. Develops all educational materials including training and sales presentations. Serves as a member of the leadership team. Manages all new product launches and product positioning in partnership with the product marketing manager. Manages a $250,000 yearly budget. Managed all public relations including public speaking, and emergency communications.
• Boosted website traffic by 50% within the first three months of employment.
• Collaborated with various departments in the U.S. and China to ensure all new and updated product packaging met brand guidelines and were delivered on time.
• Proactively built relationships with various media outlets and trade publications to increase brand awareness.
• Implemented counter day strategies that increased customer engagement by 70%.
• Orchestrated the Voice of the Customer campaign to improve customer communications, develop better customer service, and implement a more customer-focused communications strategy.
• Engineered a digital media communications and content creation program.
• Modernized all marketing collateral by redesigning all print publications, advertisements, trade show banners, and email campaigns.
• Developed strategic plans to improve marketing and help align sales strategy through an integrated marketing program.
Media & Public relations coordinator | unm truman health services | MARCH 2014 - january 2018
Responsible for managing all branding and communication aspects of the organization. Managed all digital assets including the website and social media channels. Created all print collateral for internal and external distribution. Organized multiple community events and marketing campaigns to promote the organization within the community.
• Increased market penetration by 65% though updated marketing collateral, events, and community relationship building.
• Implemented company-wide brand standards.
• Conceptualized a five-year strategic marketing plan to increase market penetration, program improvement, and educational campaign development and implementation through an integrated marketing and communications program.
• Managed a $150,000 yearly marketing budget.
• Developed strategies and outreach tactics to specific audiences to tell the story of UNM Truman Health services.
• Work with key leaders to ensure a consistent message is used in all marketing and outreach programs.
• Managed staff and volunteers to help improve market penetration and community involvement
• Served as the official spokesperson at various media events, television interviews, radio interviews, and publication interviews.
Social media manager | i.d. marketing & events | august 2012 - mAY 2017
Responsible for all content creation, management, and distribution of digital content to clients’ social media outlets.
• Developed Pay-Per-Click campaigns, contests, informational Tweets, graphic content, and shared content.
• Proficiently utilize basic search engine optimization principals to ensure delivery of quality service.
• Boosted the clients’ social media presence with a variety of mediums. Most clients saw their following increase by at least 50%.
MARKETING & SALES| BOOKER PROMOTIONS | NOVEMBER 2012 - fEBRUARY 2014
Responsible for supporting sales efforts including creating graphics marketing collateral (flyers, brochures, digital images) for distribution. Developed various marketing strategies to cross-promote the brand and develop leads for the sales staff. Managed smaller sales accounts.
• Managed a small marketing budget.
• Designed and developed a new magazine to promote new items and improve customer relationships.
