Michelle Ndwalaza

MICHELLE NDWALAZA Social Media Manager| Content Strategist| Marketing Assistant PROFESSIONAL SUMMARY I am a digital marketing professional with experience supporting customer engagement, sales activities, and online brand presence. My work involves managing paid social campaigns, reviewing performance data, and adjusting content and messaging based on audience response. I have developed visual and written content, planned, maintained content schedules, and support email campaigns that keep audiences informed and engaged. I have also built and maintained business websites; I use modern digital platforms and productivity systems to manage campaigns, collaborate effectively, and deliver consistent marketing support aligned with business goals. SKILLS AND COMPETENCIES • • • • Canva Meta Business Suite Content Strategy Trello • Hootsuite • Social Media Management • Mailchimp • Buffer PROFESSIONAL EXPERIENCE Captivate Marketing Agency Social Media Management • • • • • • • • Designed marketing visuals for social media, ads, and digital campaigns using brand guidelines. Set up, managed, and optimized Meta Ads campaigns with a focus on reach, engagement, and conversions. Tracked campaign performance using Meta Analytics and prepared clear performance reports. Developed content strategies aligned with business goals and audience behaviour. Built and optimized content calendars to maintain consistency and improve engagement. Scheduled content using social media management tools and monitored performance. Executed email marketing campaigns, including list management, content creation, and performance tracking. Designed and updated websites using WordPress and Wix, ensuring usability, mobile responsiveness, and basic SEO compliance. Varun Beverages Graduate Trainee • • • • • • • • • January 2023 - December 2023 Conducted outbound sales calls and client visits, consistently meeting and surpassing sales targets. Developed and nurtured client relationships, providing tailored support and solutions to meet their needs. Identified and pursued new business opportunities through cold calling, field visits, and networking. Monitored sales trends, product performance, and competitor activity to inform business decisions. Collaborated with internal sales, logistics, and credit teams to ensure accurate orders, timely deliveries, and compliance with credit policies. Delivered product presentations, promotions, and merchandising activities to enhance brand visibility. Prepared weekly sales reports and revenue updates for management to track performance and progress. Cimas Medical Aid Customer Experience Officer • February 2024- February 2026 August 2021 - December 2022 Handled inbound and outbound customer communications across phone, email, and digital channels, ensuring timely responses and solutions. Gathered and analyzed client data to understand preferences, segment audiences, and tailor marketing campaigns effectively. Delivered marketing messages, promotional content, and product information to engage prospects and support lead generation. 1 • Provided post-engagement support, addressing customer concerns and feedback while maintaining alignment with brand guidelines. EDUCATIONAL QUALIFICATIONS Professional Certificate in Digital Marketing Marketers Association of Zimbabwe 2025 Bachelor of Commerce Honors Degree in Marketing National University of Science and Technology 2022 Digital Marketing Certificate Google Digital Skills for Africa 2018 REFEREES Available upon request 2