Michelle Ndwalaza

PROFESSIONAL PORTFOLIO Michelle Ndwalaza Social Media Manager | Content Strategist | Graphic Designer Welcome I’m Michelle Ndwalaza a Social Media Manager with 2+years experience, I help businesses stay consistent online and turn their social media into a tool that attracts customers. Many business owners struggle with what to post, staying consistent, or creating content that actually gets engagement. I help by creating winning social media strategies, functional content calendars, strategic scheduling and posting content, editing engaging Reels, writing captions with strong hooks, researching hashtags, and running social media ads. I also turn raw content into engaging graphics and videos using Canva so your brand looks professional and stands out online. My goal is simple to grow your online presence, increase engagement, and help turn your followers into paying customers. About Me I’ve worked with both individual brands and marketing agencies, managing social media accounts, creating content strategies, and designing engaging visuals that attract and convert audiences. I’m comfortable using a range of tools that help keep projects organized and content performing well, including Canva, Trello, ClickUp, Monday.com, Slack, Google Workspace, Meta Business Suite, Go High Level, Buffer, Hootsuite, Metricool, HubSpot, Mailchimp, and CapCut for video editing. I focus on helping businesses stay consistent online, create engaging content, and turn their social media platforms into a tool that brings in customers. My Skills and Expertise 1 Social Media Management 2 Content strategy 3 Graphic design 4 Video editing 5 Content calendar 6 Ads Management Services Offered Social Media Management Social media strategy development Monthly content calendar creation Scheduling and posting content Community management (replying to comments & DMs) Hashtag research and optimization Profile/page optimization Social media growth strategy Competitor analysis Analytics tracking and performance reports Platform management (Facebook, Instagram, TikTok) Content creation Canva graphic design (posts, carousels, stories) Instagram & Facebook post design Reel and short-form video editing (CapCut) Caption writing with strong hooks Content repurposing (turning raw content into engaging posts) Carousel content creation Branded templates for social media Visual content strategy Story content creation Engagement-focused content creation Social Media Ads Management Facebook & Instagram ads setup Ad campaign strategy Audience research and targeting Ad creative design (graphics & copy) A/B testing ads Retargeting campaigns Ads performance tracking and optimization Lead generation campaigns Conversion-focused ad campaigns Ads reporting and analytics My Work Social Media Management By improving the client’s content strategy, optimizing captions and hashtags, and creating more engaging visuals, I helped significantly increase their social media performance. One post grew from 831 views to 13.9K views, another from 84 views to 5.6K views, and overall content interactions increased from 17 to 963, showing a major boost in audience reach and engagement. before after Content Calendar I create structured monthly content calendars that help brands stay consistent, organized, and strategic with their posting. By planning posts in advance and balancing promotional, engaging, and value-driven content, I help businesses maintain a steady online presence, attract their target audience, and improve overall engagement on their social media platforms. Graphic design REELS I edit engaging short-form videos and Reels that are designed to capture attention and keep viewers watching. By improving pacing, visuals, and overall presentation, I turn raw footage into polished content that performs better on social media and helps increase views, reach, and engagement. Social Media Ads Management I managed and optimized a social media ad campaign that delivered strong results on a small budget. By targeting the right audience and using engaging ad creatives, the campaign generated over 4,000 views, increasing brand visibility and reaching a wider audience while keeping ad spend efficient. TOOLS Thank You Looking forward to connecting Michelle Ndwalaza