Michelle Maina

MICHELLE WANGUI MAINA CURRICULUM VITAE PERSONAL DETAILS Email address:-Mobile Number: - PROFILE I am a Communication and Public Relations practitioner with relevant experience in social media/digital media management, events planning and organization. I am passionate and driven to achieve the set goals and targets with leadership and professional skills giving me the ability to work in dynamic and challenging environments. EDUCATION May 2014 to July 2018 Daystar University Bachelor of Arts in Communication (Public Relations) February 2010 to November 2013 Pangani Girls School Kenya Certificate of Secondary Education WORK EXPERIENCE: NOVEMBER 2020 – PRESENT VIRTUAL ASSISTANT FREELANCER AT IWORKER Responsibilities: Proficient in administrative tasks such as: data entry using eg excel sheets, calendar management on Google Calendar, transcription of audio/video into text, event planning/management Experience using file sharing tools such as Dropbox and Google Drive Proficient in the usage of project management tools such as Trello, Slack and Basecamp Well conversant with virtual meeting tools such as Zoom Experience working with Google Apps such as Gmail, Google Calendar, Google Drive, Google Sheets, Google Docs Competence in the usage of Microsoft Apps including Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft Teams Social media management: content creation, repurposing content from previous social media posts, articles, blogs; proficient in the usage of social media scheduling tools such as Hootsuite, Tweet Deck, Only Pult, Sociamonials; and conversant with photo editing tools such as Canva Commendable transcription skills of both audio and video recordings: Well conversant with transcription of audio and video into text with the ability to hear audios and videos quickly and transcribe recordings, Fluent in English with an advanced understanding of grammar JUNE 2019 – DECEMBER 2019 PUBLIC INFORMATION AND ADVOCACY AT UNITED NATIONS ENVIRONMENT PROGRAMME (UNEP) Responsibilities: World Environment Day 2019 campaign coordination; registering of events for participants, issuing certificates, responding to information requests Event management: assisted in organizing United Nations Environment Programme's Champions of the Earth annual award ceremony: supporting the setting up of the invite system and registration for the guests, following up with the event management company (Webster) as well as other event vendors, supporting the event management process (budgeting, finance, procurement, venue, MCs, entertainment, food etc) Post event evaluation and feedback analysis to determine what did and did not work and provide recommendations for hosting and managing future events Generated statistics for attendance of the Champions of the Earth event and submitted the stats for review and analysis Communication/digital strategy: liaise with the various division teams including website, social media, multimedia, graphic design and translation teams to effectively communicate and increase awareness of the Champions of the Earth award ceremony and brand as a whole Key Achievements • Event management and organization of the United Nations' highest environmental accolade; Champions of the Earth, which was held on the sidelines of the General Assembly Week •Coordinated the revamping of UNEP's Champions of the Earth website thus launching the first multilingual site that incorporated the 9 languages of the United Nations SEPTEMBER 2018 – JANUARY 2019 SOCIAL MEDIA SUB EDITOR AT THE STANDARD GROUP PLC Responsibilities: Producing and scheduling online content for KTN News social media platforms including Facebook, Instagram and Twitter Regularly monitoring Standard Digital’s social media accounts for engagement in form of comments, likes, views, retweets and shares on Facebook, Instagram and Twitter Managing social media campaigns and events such as KCB Lion’s Den, Pulse Music Video Awards (PMVA) 2018, KTN I Can Sing, Great Places to School Initiative in close collaboration with the marketing department Created visual assets in form of photos, videos, infographics using social media management tools such as Canva and shared them on Standard Digital’s social media accounts Key Achievements • Facilitated growth of Standard Digital's following on Instagram accounts: KTN News (from 8000 - over 20,000), KTN Kenya (from 35000 - over 70,000) Standard Digital (from 5000 - over 15000) • Managed online campaigns on Standard Digital's social media platforms which garnered massive engagement; KCB Lion's Den Season 3 trended on Twitter the entire season, Pulse Music Video Awards 2018 trended on the day of the gala. •Covered the unfortunate Dusit D2 attack and constantly updated Standard Digital's audience on live proceedings from the ground and press briefings from the Government of Kenya AUGUST 2018 - SEPTEMBER 2018 SOCIAL MEDIA OFFICER AT PULSELIVEKENYA Responsibilities: Regularly monitoring social media accounts using social media management tools that provided insights from various social media platforms Used various social media tools which included Only Pult, Crowd Tangle, Canva and Tweet Deck to regularly update social media platforms and generate insights on performance of social media activity Recommended social media strategies that would aid in increasing Pulse’s presence and reach on social media platforms Moderating and responding to comments and queries from the digital audience and channeling suggestions to the editorial team for more content ideas Key Achievements •Social media manager and focal point for Pulselive Kenya lifestyle pages on Instagram, Facebook and Twitter MAY 2018 – AUGUST 2018 INDUSTRIAL SAFETY AT KENYA AIRWAYS Responsibilities: Provided administrative and miscellaneous support such as answering phone calls and passing messages to relevant staff within the department Providing logistical and administrative support such as responding to inquiries, following up on office supplies eg printing materials, support in planning for meetings Typing documents, printing documents and attachments etc as requested Organize meetings, ensure materials for meetings are ready in advance, take notes during meetings, calendar management of the department’s schedule JANUARY 2018- APRIL 2018 SOCIAL MEDIA OFFICER AT ROYAL MEDIA SERVICES (CITIZEN TV) Responsibilities: Coordinating Citizen TV's social media which included: Generating editorial content from Citizen Digital website and sharing it on social media while maintaining consistency on Citizen TV’s style guidelines on multimedia tools (photos and videos) Developed innovative ideas on how to curate content for social media and keeping abreast of any developments in the various social media platforms Producing content (in form of videos, photos, tweets) for live broadcasts from YouTube live stream and sharing them on social media platforms in a bid to spark viewership and engagement from the online audience Produced visual assets such as photos, posts, gifs, infographics and videos using Canva and shared them across Citizen TV’s social media platforms Key Achievements •Curating, editing and scheduling social media content through social media tools such as Hootsuite and Canva •Creating content for the millennial audience on social media through entertainment shows which included 10 over 10, One Love and Gospel Sunday INTERPERSONAL AND TEAM SKILLS Maintain executive's appointments/calendar. Email management and organization. Prepare presentations and/or spreadsheets. Social Media management. Create structure/workflow/processes. Research technologies and make recommendations. CRM administration: updates and data entry. Make travel arrangements, such as booking flights, cars, and making hotel and restaurant reservations. Project Assistance/Coordination. Event planning and coordination. Detail-oriented, organized, and efficient. Extremely self-motivated with strong time management. Proactive, pragmatic, and resourceful problem solver. Trustworthy and reliable. Friendly and professional communicator. Ability to manage multiple priorities and meet or beat deadlines with no errors. Tech-savvy and quick to learn new concepts. Ability to anticipate the needs of others coupled with a strong desire to serve. Adaptable