Michelle Looney

Forward-thinking marketing leader with 15+ years of experience driving revenue gains and brand awareness, identifying opportunities for growth, and pioneering leading-edge marketing programs. Proven ability to transform ideas into marketable products and translate customer insights into engaging brand experiences. A unique blend of brand journalism and new media know-how; a creative thinker with a passion for translating research-backed insights into results-driven campaigns. An agile leader who thrives in fast-paced, creative environments. 

Accomplishments include:

• Pivoted Cerego from a B2B to B2B market, attracting enterprise clients in year one
• Generated $48M in potential revenue for Cerego, within one year
• Doubled web traffic and increased lead conversion by 3% at Cerego
• Gained a 55% increase in Bitnami subscriber base in 2 quarters
• Launched 2 major product features, 2 public cloud partners and 15 ISV partners at Bitnami
• Contributed to $215M in revenue at LogMeIn by launching their collaboration tool join.me 
• Grew join.me user base by 118% in one year, exceeding 50 Million participants by August 2012
• Increased join.me Facebook followers by 3500% 
• Won HATCH Award for join.me creative
• Launched Xively, the first public cloud for IoT, acquired by Google for $50M 
• Increased renewals, retaining 100% of client accounts at King Fish Media
• Grew Sermo community by 267% within one year, exceeding the goal
• Produced original multimedia content for Continuum, recognized by BusinessWeek
• Sustained a top 3 search ranking on page 1 of Google and Yahoo for Continuum - the same year John Mayer dropped his album, Continuum
• Improved client deliverables to 99.993% on time or early mailings each month at State Street
• Go-to-market leadership resulting in 3 successful startup exits through acquisition 

I'm an analytical creative at my core - a rare, and great blend. My background is in tech and innovation. I like a good business challenge and I'm willing to learn. I'm outgoing and honest. I like people and have a high EQ. Character and culture count.