Michelle Lenze

Michelle Lenze • LinkedIn.com/in/MichelleLenze-// +54 9 - Objective I am a young professional looking for a telecommuting digital marketing position. I am a largely self-taught marketer, and, consequently, I am proactive and eager to develop new skills. I currently work as a digital marketer in the travel industry, and I have experience managing social media, email campaigns, WordPress blogs and search engine optimization (SEO). Professional Experience 2016 - present Marketing Assistant. Say Hueque Argentina Journeys  Produces, edits, formats, and uploads content to company website and WordPress blog  Improves search engine optimization of website and blog using Google Analytics  Performs keyword research using Google AdWords  Collaborates with marketing team to plan social media, newsletter, and blog content calendar  Manages social media platforms in English and Spanish and has increased social media reach 2015 - 2016 Marketing Manager. ICCYL International Conference Centres for Young Leaders  Managed online marketing campaigns, email campaigns, and trends analysis  Designed web and print marketing materials  Curated and created social media content and established accounts on additional social media platforms 2014 - 2015 Cartographer. Undergraduate Research Opportunities Connection, The Pennsylvania State University  Analyzed data and designed maps for a doctoral student’s thesis 2014 - 2015 Research Assistant. The Gould Center, The Pennsylvania State University  Assessed educational applications of new cartography software (ArcGIS Pro)  Presented results at national and international geography conferences (AAG 2015 & ICC 2015) 2014 Impact Evaluation Intern. CASSA Construcción Autosuficiente, S.A.  Established social and environmental impact metrics for sustainable housing models  Performed door-to-door market research interviews 2012 - 2015 Spanish Tutor. The Learning Center, The Pennsylvania State University  Tutored groups and individuals in college-level Spanish course Software & Web Skills Social Media: Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Flickr, Hootsuite Web Marketing: Google AdWords, Google Analytics, WordPress, MailChimp, Saleforce Design: Gimp, Photoshop, Canva Microsoft Office: PowerPoint, Word, Excel, Publisher Language Skills Spanish, native-level proficiency: written and spoken, Certifcado de Español Lengua y Uso: Avanzado–Excelente, 2013 Portuguese, advanced business-level proficiency: written and spoken Education 2011 - 2015 B.A. in Human Geography, Minors in Spanish, Latin American Studies, and Geographic Information Systems (GIS) The Pennsylvania State University, University Park, Pennsylvania Graduated with Honors, GPA 3.93/4.00 (equivalent to 9.83/10.00) Schreyer Honors College Scholar: completed prestigious 4-year academic merit scholarship program Honors Thesis: Issues of Land Registration in Rural Latin America: the Case of the Guatemalan Construction Company, CASSA International Studies- São Paulo, Brazil: Pontifícia Universidade Católica de São Paulo Buenos Aires, Argentina: Universidad de Buenos Aires & Universidad del Salvador Salvador, Brazil: Pennsylvania State University study abroad program Guatemala City, Guatemala: Colegio La Asunción (high school)