Michelle Fok

Michelle Fok Design Leader and Applied Imagination Practitioner Innovative, Highly creative, Exceptional multidisciplinary designer Focus on problem-solving and human-centred design www.michellefok.com - linkedin.com/in/michellefok michelle.fokwing @ gmail.com Professional Skills Education Conceptualization, Content Creation, Creative Direction, Design Research, Design Strategy, Graphic Design, Design and Project Management, Typography Central Saint Martins, UAL M.A. Applied Imagination in the Creative Industries London, Graduated with Distinction, 2017 Highlights Fashion Institute of Technology, SUNY B.S. Visual Art Management New York, Graduated with Honors, 2009 • Fluency in written and spoken English, Cantonese and Mandarin • Strong organizational and analytical skills • Ability to manage multiple projects and teams with a keen eye for detail • 10 years experience in visual design New York City College of Technology, CUNY A.A.S. Fashion Marketing and Management New York, Graduated with Honors, 2007 Technical Skills Professional Experience Present 01. 2017 Thirteensee Creative Creative studio for Empowered Women Principal Designer • Brand identity design on Fashion and Tech start-up, including logo, UX and packaging design • Develop marketing campaigns, start-up pitch, and social media engagement plan with VR technology- Fletcher Knight Branding Innovation Lab Creative Freelance • Design research project on consumer personality traits and brand identity recognition • Bilingual packaging design on dairy products- WGSN Trend forecasting and analysis service, provides future intelligence through digital subscription Creative Production Manager • Supervised digital content production and quality control of publications in six languages • Implemented design strategy and established art direction for graphic production of B2B reports • Talent management and corporate branding- Stylesight Subscription-based, style forecast and design tools developer Senior Graphic Designer • Oversaw international content production and marketing materials accessible by 40,000 users • Managed production schedule and supervised a team of ten multidisciplinary designers- Wedding Box Sleek and modern wedding boutique that offers photography packages Lead Graphic Designer • Created magazine style layout for wedding album in a high-demand, fast-paced studio • Managed production schedule and provide customized design solutions for clients- Asia Store at Asia Society and Museum Dynamic retail environment within the museum Assistant Visual Merchandiser • Created visual merchandising manual and set up visual presentation protocol • Installed seasonal display presentation and executed merchandising strategies