Michelle Doebler

Michelle R. Doebler EducationUniversity of North Carolina at Greensboro, Greensboro, NC Bachelor of Science: Biology Minor: Chemistry Degree received: December 2009 Professional ExperienceGold’s Gym Greensboro, NC 12/16-present Assistant Fitness Manager, Certified Personal Trainer, BOOTCAMP Coach, GGX Instructor Oversee all aspects of the Gold’s Group Exercise and GOLD’S STUDIO programs. Hire, train, and manage a team of personal trainers, coaches and GGX instructors Help develop a robust GOLD’S STUDIO program to ensure revenue generation for the club Plan, develop and execute weekly meetings with coaching staff and other members of the fitness and sales teams to ensure all program goals are met Conduct personal training sessions geared toward helping clients achieve their individualized goals Lead and deliver group fitness classes based on industry standards Instruct participants on safe and effective workout methods by explaining technique, demonstrating movements, identifying muscle groups worked, and teaching appropriate exercise regressions and progressions Prepare fitness presentations for company onsite events to educate others about the importance of exercise and encourage new memberships UNCG Annual Giving Programs Greensboro, NC 8/17-3/19 Director of Annual Giving Combined all of my previous leadership and management skills to oversee an entire Annual Giving operation, which included everything from developing fundraising strategies, creating marketing and solicitation materials, delivering presentations to offices across campus, and strategically leading a team of three Annual Giving professionals Elon University Elon, NC 12/15-8/17 Assistant Director of Annual Giving Provided leadership, coordination and supervision of the annual solicitation plans for alumni, parents, faculty, staff and friends In collaboration with University Communications, Elon Athletics and the Alumni Engagement team, developed and implemented an Annual Giving marketing and communications strategy that included peer-to-peer solicitations, direct mail, email solicitations, social media appeals, video solicitations and e-newsletters Supervised the Coordinator of Annual Giving – Student Calling Program Coordinated the faculty and staff annual giving campaign, leading the FY16 campaign to another record-setting participation rate of 75%, and FY17 to 76% Designed and implemented new strategies to increase alumni participation, with special attention to donor acquisition and retention In collaboration with others in the division of University Advancement and leaders across campus, planned and implemented a successful day of giving campaign, Elon Day. Each year produced more total gifts and dollars raised in a single day in Elon’s annual giving history. Developed an alumni donor retention plan, to include a gift anniversary mailing, specific strategy for the most recent alumni group, recurring gift asks and a more lucrative marketing strategy for the alumni donor loyalty society Worked with Advancement Services to design and utilize reports that highlighted the progress and success of the Annual Giving department Elon University Elon, NC 8/13-12/15 Coordinator of Annual Giving – Phonathon Coordinated and oversaw all aspects of Elon’s phonathon program Staffed University Advancement events, including those related to the Senior Class Gift Campaign, Homecoming, Elon Day and Family Weekend In conjunction with annual giving team, strategized and implemented successful strategies to increase participation. In FY14, actualized a 1% increase to 22% overall alumni participation. Recruited, trained and worked with faculty and staff volunteers to coordinate the faculty and staff giving campaign, leading the FY15 campaign to a record-setting 72% participation, which was a 4% gain over the previous year UNCG Annual Giving ProgramsGreensboro, NC 1/11-8/13 Assistant Director Independently prepared, coordinated, managed and administered student calling program campaigns in accordance with Annual Giving’s strategic plan, with emphasis on planning, telephone appeal development, program solicitation strategy, technique development and refinement, goal setting, and execution of individual highly targeted campaign plans Recruited, hired and trained new calling staff members Performed daily, weekly and monthly analyses of performance and results to ensure program goals were met Oversaw the creation and maintenance of content and design for the program’s website Provided support for the senior class gift campaign, which included coordinating with senior class officers to plan and execute successful campaigns, formulate solicitation emails, create marketing materials, prepare an educational presentation for all class members, and track participation rates Worked closely with other university leaders to develop events that helped engage students across campus in the work of University Advancement UNCG Annual ProgramsGreensboro, NC12/09-12/10 Telefund Coordinator Managed and coordinated a staff of 50 student callers and six supervisory staff members Prepared and presented training classes to teach student callers effective fundraising skills, including negotiation techniques and overcoming objections Worked to ensure student callers met their nightly fundraising goals and the supervisory staff remained in accordance with office policies and procedures UNCG Office of Leadership & Service-Learning Greensboro, NC 2009 Leadership Facilitator Served as liaison between University Studies instructors and the Office of Leadership and Service-Learning Planned, coordinated and presented leadership workshops for college students UNCG Office of Leadership & Service-Learning Greensboro, NC 07/08-12/09 Servant Garden Peer Council Site Coordinator Recruited and managed a team of volunteers that performed basic gardening duties at the Servant Garden, a non-profit organization in Greensboro Used effective communication and leadership skills to coordinate and plan volunteer events Skills Proficient in Microsoft Office (PowerPoint, Word, Publisher, Access, and Excel) Familiar with the Adobe Creative Suite Self-motivated and goal-driven Strong leadership and management skills Excellent attention to detail Strong interpersonal communication and customer service skills certifications NCSF Certified Personal Trainer ISSA Certified Fitness Trainer AFAA Primary Group Exercise Certification NASM Women’s Fitness Specialist NASM Senior Fitness Specialist Les Mills BODYCOMBAT and BODYPUMP Certified SilverSneakers Certified TRX Functional Training Specialty Gold’s Gym BOOTCAMP Coach Barre Above Instructor FiTOUR Indoor Cycling Certification CPR/AED Certified