Micheal Asuqo Eyo | Freelancer Resume

MICHAEL ASUQUO-EYO | SEO SPECIALIST -| linkedin.com/in/asuquo-eyo-michael/ | Portfolio PROFESSIONAL SUMMARY SEO specialist with 4 years of hands-on experience implementing core SEO types: on-page SEO, Local SEO, and Technical SEO, tailored to the unique marketing objectives; SERP ranking, website traffic, lead generation, and sales of businesses and clients across global industries. COMPETENT TACTICS 1. Auditing & Reporting 2. Strategy Development 3. Site Indexing & Technical Troubleshooting 4. Audience Targeting & Keyword Research 5. Topical Mapping 6. Internal & External Link Building 7. Third-Party & Local Business Listings RELEVANT EXPERIENCE SEO INSTRUCTOR Global Wisen Consult, Swedish Embassy to Nigeria (SEO Education/ Part-Time) March 2025 - Present Summary: An initiative of the Swedish Embassy to Nigeria aimed at equipping students in Nigerian universities with in-demand digital skills. It focuses on youth empowerment through practical, industry-relevant training for the global job market. ● Deliver beginner to intermediate SEO training to university students, combining foundational theory with hands-on business project execution. ● Facilitate practical sessions on keyword research, on-page optimization, and SEO tool application using Google Keyword Planner, SEMrush, and related platforms. ● Guide students through real-time competitive analysis and content optimization tasks to build job-ready digital marketing skills. SEO CONTRACTOR Honest Digital, Asheville, North Carolina (Auto SEO/ Remote) Oct. 2024 – March 2025 Summary: Award-winning Auto SEO agency and 2024 US Search Awards winner for Best Use of Search in Automotive. Driving organic growth for over 70 auto dealership clients across the U.S., including DARCARS Lexus of Mt. Kisco, NY, DARCARS Chrysler Jeep Rockville, and authorized dealers of brands like Toyota, Mercedes, Volvo, and Porsche. Worked with 10+ primary account managers to implement the following across 30+ client websites: ● Collaborated with developers and QA specialists to implement OEM-compliant updates across 30+ franchise auto dealer websites, ensuring adherence to brand guidelines and technical requirements. ● Performed comprehensive SEO audits using Screaming Frog, identifying and resolving 3xx redirect chains and 4xx client-side errors, leading to improved crawlability and user experience. ● Conducted technical site optimization by configuring Google Search Console API access within Screaming Frog to crawl and analyze new URLs, validate index status, and retrieve real-time performance data. ● Implemented regex-based crawl exclusions to eliminate non-valuable URLs from SEO analysis, improving data accuracy and reducing crawl budget waste. ● Used BrightLocal to audit local citations and submit business information across 30+ directories, boosting local SEO signals and NAP consistency. ● Integrated GatherUp review widgets and deployed review schema markup on key dealer pages to enhance CTR and SERP feature presence. ● Implemented link-building through Chamber of Commerce citation projects and helped enroll dealerships in local directories to build authoritative backlinks. ● Led SEO content strategy for automotive pages, including HVPs, VLPs, lease specials, and model comparisons by delivering structured briefs and on-page optimization directives. ● Conducted SEO error resolution workflows via ClickUp, tracking progress on technical fixes, content updates, and schema deployment across cross-functional teams. ● Provided daily SEO deliverables and updates to client account managers, reinforcing accountability and ensuring project timelines were consistently met. SEO EXPERT MyLegalSoftware, New York (Legal Marketing Agency/Remote) Oct. 2023 – Oct. 2024 Summary: MyLegalSoftware is a legal marketing agency and SaaS provider, offering law firm SEO, website development, and the flagship product Immigration Speed, an immigration case management software, to lawyers in New York. ● Ranked relevant keywords 2nd place in target locations in the first 3 months: "Immigration Case Management Software NewYork” “Legal Software Discounts,” “multi page legal website.” ● Increased key event rates by 211.24% and demo lead schedules by 1200% in Q2 against Q1 2024. ● Conducted SEO audits and strategy development for law firms like; Thomas J. Henry Law, Baron & Shelkin, P.C and Chatti Law in Suffolk County, New York. ● Led the strategic optimization of the company’s site health by resolving SEMrush errors, disavowing toxic backlinks, and link building to improve the backlink profile, which increased the domain authority by 7 points. ● Enhanced off-page SEO and local SEO for Immigration Speed by optimizing GMB listings and leveraging software listing platforms like Trustpilot, G2, and Capterra. SEO MANAGER, Aboki Gadgets (E-commerce/Remote) Dec. 2022 – Oct. 2023 ● Content Strategy and SEO Integration: Utilized "All in One SEO" for effective Google Search Console integration, ensuring site indexation and visibility, and increasing impressions by over 600% within the first quarter. ● Content Optimization: Repurposed video content into SEO-optimized blog posts with embedded videos, elevating site rankings by an average of 15 positions across key product categories. ● Technical SEO Enhancements: Collaborated with website developers to optimize mobile friendliness and site speed, while resolving issues with canonical tags, duplicate content, and broken links. ● Link Building and Outreach: Maximised the use of free image sites, social media, classified sites and targeted outreach for the backlinking. SEO STRATEGIST, DUMBDATA (SaaS/Remote) March. 2022 – Dec. 2022 ● XML Sitemap Optimization: Created and uploaded updated XML sitemap to Google Search Console, ensuring thorough site crawling and indexing. ● Robots.txt Management: Conducted review and adjustment of the robots.txt file to guarantee full indexing of all site URLs. ● SEO Content Optimization: Optimised URL slugs and meta descriptions, targeting specific keywords and search intents to boost SEO rankings. ● Social Media for SEO: Leveraged LinkedIn for strategic traffic acquisition and inbound link building, enhancing site authority and visibility. SEO & GROWTH STRATEGIST, LAGMALL.COM.NG (E-commerce/Remote) May. 2016 – July. 2020 ● E-commerce SEO Enhancement: Boosted organic traffic by 20% through strategic SEO best practices, improving product page visibility and rankings. ● Internal Linking Optimization: Refined internal linking structure to strengthen page authority and enhance SEO performance. ● On-Page SEO Excellence: Set optimal H1, title, and meta tags based on SEO best practices to improve on-page SEO. ● Keyword Strategy and Content Alignment: Integrated target keywords and crafted meta descriptions to maximize click-through rates and align content with user intent. ADDITIONAL EXPERIENCES Search Engine Marketing Manager, Fidia AI (AI/Contract) May 2023 – June 2023 ● Advanced SEM and SEO Integration: Led targeted SEM campaigns for AI-driven website builder Fidia.AI, achieving 463,335 impressions and 3,474 website visits, while enhancing SEO through strategic longtail keyword targeting and funnel optimization. ● Audience Research and Engagement Strategy: Conducted detailed audience research to define precise ICPs (Ideal Customer Profiles), developing and executing ad creatives that significantly increased brand awareness and drove website traffic. ● Performance Optimization and Conversion Strategies: Implemented a two-stage campaign strategy focused on awareness and conversion, which resulted in 65 signups. Identified and addressed conversion bottlenecks by optimizing CTA visibility and website speed. ● AI-Enhanced Campaign Management: Utilized AI in streamlining ad content development and tracking, proposing innovative solutions to improve creation speed and re-marketing efforts, thereby building organic brand authority and trust over time. SEO Strategy & Technical Audits 1. Website: seobrothers.com Target keyword: “Plastic Surgery SEO” Click to view: SPO (Single Page Optimisation) Analysis 2. Website: budgetfly.com Click to view: Technical SEO & Performance Review 3. Website: thecosmeticdentalgallery.co.uk Target Keyword: “Composite Bonding London” Click to view: SPO (Single Page Optimisation) Analysis EDUCATION Bachelor of Science and Education | University of Lagos Mathematics 2023 CERTIFICATIONS AND COURSES LOCAL SEO: A DEFINITIVE GUIDE TO LOCAL BUSINESS MARKETING Udemy (Sept 2024) ADVANCE SEO STRATEGIES 2024 Udemy (Aug 2024) TECHNICAL SEO CERTIFICATION Blue Array | SEO Agency of the Year WEBSITE CONVERSION RATE OPTIMISATION Simplilearn (Sept 2024) TOOLS Google Search Console - Google Keyword Planner - Google Analytics - G-Suit - Semrush - Ahrefs - Wordpress - All in One SEO - Yoast SEO - SEOptimer - Screaming Frog - SEOWriting.AI - Google Gemini - GPT 4o AlsoAsked.Com - Detailed SEO - SiteBulb - BrightLocal - GatherUp