Michael Whelchel

MICHAEL WHELCHEL- DIGITAL & SOCIAL MEDIA MANAGER - 155B General Ordoñez Street, Marikina Heights, Marikina, Philippines HOW CAN I HELP? I’ m a 3 0 -y ea r-o l d Fil ip in o -A merica n w ho l iv es a n d b rea th es o n l in e. I’m a o n esto p sho p - stra teg y , ma rketin g , so cia l med ia , co n ten t, b ra n d , CRM , desig n , a n d w eb ad min istra tio n . M y pa ssio n is to b rid g e the d ig ita l g ap a n d to mea n in g ful l y en g ag e co n sumers t hro ug h the o n l in e sp a ce. LEARN MORE DIGITAL STRATEGIST I t arg et ed areas fo r di g i t al g row t h t o help b ri n g C C F’s s erv i ces , WORK EXPERIENCE p rod uct s, an d p rog rams on li n e. DIGITAL & SOCIAL MEDIA MANAGER an d i n creas e l eads. ON E JO B , TON S OF R ESPON S IB ILIT IES . I p lan n ed an d i mp lem en t ed s oci al B as ed on market d e mog rap hi cs, I creat ed an d man ag ed con t en t g en erat ed i n t er est i n our b ran d an d serv i ces . DIGITAL DESIGNER I creat ed p os t ers , b an n er ads , med i a st rat eg i es t o reac h our CONTENT MARKETING MANAGER I creat ed w orkflow s t o r es olv e al l B 2 C cus t omer s erv i ce r equ es t s August 2010 - December 2016 an d acq ui si t i on . desi red t arg et aud i en ce. p lay b ook an d g ui ded our s at elli t e CUSTOMER RELATIONS MANAGER i n crease me mb er en g ag emen t SOCIAL MEDIA MANAGER I help ed cr eat e t h e b ran d locat i on s i n en forci n g i t . DIGITAL MARKETING MANAGER I d ev elop ed d i g i t al camp ai g n s t o BRAND MANAGER p ri n t lay out s, v i deos , or an y medi a W orki ng at a big ch urc h wit h a s m all work f orc e f orc ed m e to br o aden m y h or iz on s. I work ed my way u p fr om b eing a sim pl e gr ap hic design er to ev ent ual l y m an agi ng m y o wn t eam of dig it al cr eati v es . Fr om web t o prin t t o co mm uni ty m anag em ent , I was in v ol ved in j u st abo ut ev ery s t ag e of t h e proc es s. n eed ed fo r market i n g p urp os es . WEB DESIGNER & ADMINISTRATOR I w as res p on s i b le for des i g n i n g an d mai n t ai n i n g t he corp orat e w eb si t e an d all lan di n g p ag es creat ed for c amp ai g n s. EDUCATION B.F.A. VISUAL COMMUNICATION Web Design Emphasis REFERENCES PEGGY SUE ONGSIACO ICKHOY DE LEON JOSE GERONIMO TECHNOLOGY LEAD SIN GLES MIN ISTRY PA STOR INTERNET CHURCH PASTO R pe ggy.ongsi a co@ ccf .org .ph i ckh oy_ de le on@ ccf.org .ph joe y.ge roni mo@ c cf.o rg.ph - - - INDEPTH WORK EXPERIENCE I have stayed with CCF for over six years and have been given different responsibilities throughout my tenure. 1. WEB AND GRAPHIC DESIGNER (AUGUST 2010 - DECEMBER 2012) Our department, Internet Church, was tasked with bringing CCF services and products online. These included sermons, testimonies, training, donations, member management, and coaching. We were a pioneer team, dealing with everything from essentially scratch. My initial role grew quickly to address demand of CCF members in the Philippines and abroad for a digital CCF. AREAS OF RESPONSIBILITY • • • • Community management and content creation for Facebook, Twitter, and YouTube Web administration of corporate website Graphic design for church-wide campaigns Digital strategy for CCF online services, products, and leadership programs REGULAR TASKS • • • • • Production of online collaterals for social media campaigns Real-time livestream chat moderation Social media and website comment moderation Web administration of corporate website Art direction and copy editing of weekly newsletter ACCOMPLISHMENTS • • • • • Organized and launched an e-learning leadership training platform. Established weekly livestream. Launched an online donations page with integration to two third-party payment gateways. Spearheaded art direction for two weekly newsletters, a biannual booklet, and the Sunday message PowerPoint presentation. Built an archive of all sermon media since 2008. 2. INTERNET CHURCH HEAD (JANUARY 2013 – DECEMBER 2014) I was assigned the task of leading the growing team. Because CCF is a church, I was to report to the Internet Church Pastor. While essentially functioning as the chief digital officer of CCF, I became the church’s digital expert in developing and expanding CCF’s brand online. ADDED AREAS OF RESPONSIBILITY • Program manager for member acquisition and retention of OFWs through online and international seminars. • Project management of registration and donation websites for internal clients and events • Development, content strategy, and content management for mobile app, including live video, video on demand, and event promotion • Team management to ensure targets are met and team works together • Ad hoc coordination meetings with different departments and satellites ADDED REGULAR TASKS • Digital strategy planning and implementation for various member acquisition and retention programs • Managing social media and mobile app team • Web strategy, volunteer management, and art direction for CCF’s prayer and fasting events ACCOMPLISHMENTS • Launched new CCF website and CCF mobile app in first major project management. From negotiating with suppliers, to video production, to photoshoots, to booth activation, I oversaw every step of the process. • Partnered with Christian Vision, a UK charity organization, and yesHEis, an Australian media startup, to launch a • video-sharing app in the Philippines that now has over 1,000,000 downloads worldwide. The real-time per-user analytics that this app provided gave us the information we needed to create our own effective campaigns to our target market. Pioneered a member acquisition program for OFWs through a personal enrichment mentoring network. Maximizing easily accessible online tools and the international network of churches we had, we branded, packaged, and marketed it. Mobilized international leaders to help us acquire members in an online marketing campaign. • • Online volunteer management, relief distribution management, online fundraising, and mobilization of church branches for Typhoon Yolanda, leading to 3 million pesos of donations and 10,000 relief goods packed. • While providing live streaming of the sessions to thousands of CCF members during prayer and fasting weeks, we also provided online prayer, counseling, and live support in real-time to hundreds each week. 3. SOCIAL MEDIA HEAD (JANUARY 2015 – APRIL 2016) My responsibilities were a better fit for the Campaigns and Communications department. Here I worked directly with church-wide campaigns, expanding my focus from overseas to including the larger local market. ADDED AREAS OF RESPONSIBILITY • Digital strategy for church-wide campaigns and communications • Enforcement of brand identity and proper use of copyrighted material for CCF’s 60 satellites, local and abroad ADDED REGULAR TASKS • Development and maintenance of registration and donation sites for internal clients and events • Daily oversight of branding and social media activity of satellite locations • Regular coordination meetings with Campaigns and Communications ACCOMPLISHMENTS • Created an online platform to host leadership webinars. • Created and enforced media guidelines for how the church should responsibly use digital materials by respecting digital intellectual property rights laws. • Released and enforced branding guidelines for satellite locations • Primary social media spokesperson for CCF at annual leadership seminar. 4. DIGITAL & SOCIAL MEDIA HEAD (MAY 2016 - DECEMBER 2016) With management’s decision to strengthen our digital strategies, I was put in charge of a new department, Digital and Social Media. I had the freedom to more proactively seek digital solutions for the church. Most of my responsibilities stayed the same, though we were now able to focus more heavily on customer relations. ADDED AREAS OF RESPONSIBILITIES • Managing all online business to customer relationships ADDED REGULAR TASKS • Ensuring timely and accurate response to online queries via CRM • Creation, training, and enforcement of CRM policies across all CCF • Regular coordination meetings with Communications, IT, and Internet Church ACCOMPLISHMENTS • • • • Redesigned website to increase visitor conversions, resulting in an average of 500 connections per week. Used Intercom to bring all email, Facebook messages, and website chat messages under one CRM platform. Created a workflow to resolve all B2C customer service requests. Trained all departments with a strong digital component to use Intercom to answer questions directed to their department.