Michael Volkin

Michael Volkin - |-| Santa Rosa, CA |LinkedIn.com/mikevolkin CHIEF MARKETING OFFICER Results-Driven Strategic Thinker | Departmental Transformation Agent | Trained Leader Adding vision, culture, and leadership to your company Professional Profile Strategic marketing leader with over 19 years of experience managing multi-million-dollar budgets to build brand value and boost revenues for growth-stage companies. A former military leader renowned for building, mentoring, and inspiring high-performing teams while analytically defining and boldly driving execution of major corporate marketing efforts, optimizing the customer experience, and skyrocketing conversions. Key contributor to strategic leadership teams with demonstrated ability to craft comprehensive, digitally driven campaigns that exceed business objectives. Career Highlights Spearheaded rebuild and complete transformation of marketing department. Recruited, hired, trained, and led employees and contractors while optimizing internal processes to create high-performing organization. Successful history of managing marketing budgets of up to $6M/quarter with track record of decreasing costs while simultaneously increasing revenues YoY. Deep expertise in building and executing data-driven, multi-touch marketing strategies that maximize engagement, conversions, and sales. Earned reputation as Fractional CMO expert, having achieved impressive outcomes for 240+ clients across 30 industries and being named 2019 Marketer of the Year by Upwork.com, the world’s largest freelancing platformwith over 16 million freelancers. Areas of Expertise Product Development/Launch Customer Experience Strategic Planning/Forecasting Conversion Optimization Data/Market Analysis Cross-functional Leadership Digital Marketing Branding/Positioning Presentations/Public Speaking Customer Relationship Management Training/Mentorship/Coaching Communications/Engagement Professional Experience Chief Marketing Officer/Owner, Volkinator Enterprises – Santa Rosa, CA 2016-Present Specializing in delivery of marketing strategy, execution, and marketing leadership that drives brand awareness, leads, conversions, and sales for over 400 clients across more than 30 industries. Served clients as a Fractional CMO to establish, build, and lead marketing departments, strategies, and processes while managing multi-million dollar budgets. Recruits, hires, and leads high-performing teams of marketers to deploy cutting-edge tactics used in improving customer engagement and business performance. Optimized $1.4M marketing budget, decreasing costs 34% while increasing revenue YoY from previous four years. Crafted go-to-market strategy and investor pitch deck, attracting multi-million-dollar investments from several investors and VC groups for property tech client. Boosted SEO-related traffic over 130% while simultaneously slashing cost per acquisition from $116 to $48 in 3 months by comprehensively overhauling the client’s website. Designed and implemented multi-touch marketing funnel, improving client’s monthly revenue by $35K. Analyzed customer journey and pain points, crafted content (webinars, blog posts, videos), targeted prospects via paid and retargeting ads, and used ActiveCampaign to score and prioritize leads for sales team. Rebranded consumable goods products, doubling client’s revenue in 4 months. Redefined target market based on existing data and A/B tested numerous ad sets. Drove 350%+ gain in sales leads via creation and execution of client’s eCommerce marketing plan by leveraging knowledge of market research, product positioning, brand messaging, budgeting, and analytics. Generated 73% increase in product page-to-checkout conversions and 25% reduction in customer service calls in 6 months following customer journey analysis and redesign. Doubled newsletter engagement, quadrupled content shares, and substantially increased organic social media reach by strategically repurposing and distributing existing content for ecommerce site. Generated over 1.2M impressions within first month of client’s launch utilizing 63% of the planned budget via creation and execution of “coming soon” marketing campaigns including influencer outreach and paid ads. Drove 1M page views in 3 days to infographic that went viral and shared hundreds of thousands of times, driving $35K in revenue and gaining press via numerous publications. Earned dozens of media appearances for Fractional CMO expertise. Member of Forbes expert panel and featured on homepage of Upwork.com. Ygrene Energy Fund – Santa Rosa, CA- National leader in clean energy financing, providing $1B in capital to 500+ local communities. Director of Digital Strategy Led department of 16+, while managing budgets of up to $6 million/quarter. Collaborated with marketing, sales, and operations to drive priorities and objectives, develop marketing strategies, and push sales and partnerships within assigned channels. Oversaw execution of account promotions including budget management, set-up, pre- and post-analysis (ROI) and reporting. Partnered with other department leaders to develop overarching goals and budgets. Awarded MVP Marketing Award for spearheading rebuild and complete transformation of marketing department. Recruited, hired, trained, and mentored 9 employees, 3 agencies, and 12+ contractors, automated multiple systems, created and established a new brand guide, optimized marketing/sales team alignment, and opened second office in Florida with marketing staff of 3. Developed and executed measurable 12-month marketing plan contributing to company’s $6M to $30M YoY revenue gain, receipt of $9M in additional investor funding, and attraction of 200 new contractor partners. Drove 450% increase in online reviews and 37% increase in positive online sentiment via rebranding initiative. Collaborated with leadership team to identify internal and external communications opportunities to proactively combat emerging challenges and issues related to evolving financing regulations. Additional Professional Experience Director of Marketing, Streetwise Reports -) | Marketing Manager, FETCH! Pet Care National HQ -) Entrepreneurial Ventures Built and sold 6 companies securing profitable exits with each one. ⮚Area Pro Realty (2009) ⮚TennisRacket.me (2018) ⮚Ultimate Basic Training (2012) ⮚Public Adjuster Marketing (2020) ⮚Stack 52 (2014) ⮚Air Halo (2022) Military Leadership & Honors Nuclear, Biological, & Chemical Operations Sergeant, US Army Reserves -) |Chemical Warfare Sergeant, US Army -) Army Commendation Medal, Operation Iraqi and Enduring Freedom (2004) Publications The Ultimate Basic Training Guidebook, 2007 The Ultimate Basic Training Workbook, 2008 The Ultimate Survival Pack, 2008 How to Evaluate a Franchise, 2008 Mastering Upwork, the Ultimate Guide to Attracting, Converting and Keeping Excellent Clients, 2021 The Business Success Formula, 2022 Education Master of Science, Limnology (Water Chemistry) | Stephen F. Austin University | Nacogdoches, TX Bachelor of Science, Dual Major: Biology, Environmental Science | Stephen F. Austin University | Nacogdoches, TX