Michael Taylor

Michael Taylor Marketing and Creative Development Professional--linkedin.com/michael-taylor taylordconcepts.contently.com Successful and driven marketing, content and digital strategy executive director with US and global leadership. Experienced in the agency, consulting, and corporate communication industries with specific experience in the manufacturing, higher education, B2B, travel, IT/cybersecurity, digital media/publishing, and non-profit sectors. As both a creative visionary and digital marketing strategist for industries in transition, I have helped numerous clients and companies transition their marketing messages, customer value propositions, and selling approaches online. Clients recognize my abilities to uncover connections others might miss, vision to understand where market growth exists, how to maximize marketing efforts using data to drive results, and a clear understanding of customer needs to deliver the right message to the right audience to drive leads, sales, and deeper customer relationships. Built a training and consulting organization within a Fortune 500 company going from $0 to $4 million in annual revenue and growing the organization from one to 10 employees and managing directors Crafted a brand story and online messaging strategy for a SaaS company adopting a marketplace approach leading to a 35% improvement in closed accounts Co-designed and facilitated a solution sales training program for digital media sellers. Trainees exceeded digital sales goals by 30% 15-year proven leadership in developing customer-focused content and brand messages leading to improved lead generation and industry thought leadership gains. Business blog and content ghostwriter for a growing cybersecurity company. Efforts have driven 45% YOY growth Director of Content Marketing and Digital Strategy March 2019-Present B63 Line, Dayton, Ohio Director of content development and digital marketing strategy for a boutique marketing firm focused on Higher Education, IT/Cybersecurity, Non-profits and Manufacturing. Launched and grew agency content, digital marketing and email marketing capabilities to create lead generation and thought leadership opportunities for clients and organizations. Developed complete digital marketing strategy for a large Ohio university alumni and advancement division to bring together their email marketing, website, social media, and event marketing efforts leading to a Day of Giving gain of 35% Developed customer journey mapping and customer persona process to lead segmentation and user experience programs for targeted messages and online media planning and buying. Ghostwriter/blogger building CEOs and executive teams into industry thought leaders, conference speakers and sought-out experts. On-demand CMO July 2014 - Present Taylor’d Concepts, Dayton, Ohio Launched and grew a CMO-Level marketing and business consulting firm, leveraging 10 plus years of digital marketing and writing experience, and previous work with business incubators and venture capital funds. Crafted market research approach and product/market fit process enabling startup and growth companies to effectively tell their story and product/service value to generate leads and grow revenue Leveraged investor and business incubator experience to provide CMO-level counsel and coaching for entrepreneurial teams and executives to improve marketing, and revenue performance potential. Director Business Development – Partner/Resellers June 2014-March 2015 STUDIONOW – Nashville, TN (Remote) Joined startup spun out of AOL who raised a $10 million round of funding. Key goal was to develop partner and reseller agreements to re-market video production and video management as SaaS marketplace. Spearheaded and led implementation of a networking, social media and video content marketing strategy to build and nurture in-bound marketing, and brand awareness. Program increased qualified partner leads by 250 percent Developed marketing and sales team members through training, leadership development and content marketing strategies Director Business Development/Sr. Consultant, May 2005 – May 2014 BIA/KELSEY – Chantilly, VA (Remote) Digital media consultant and business development director charged with the company’s largest media companies, digital publishers and tech platforms. Maximized media and publisher abilities to adapt to digital transformation through product development, SMB sales, brand development strategies, and executive coaching and training Trend analyst, writer, blogger and conference speaker on new media trends, sales and marketing, and technology opportunities Led the development of a content marketing practice utilizing research, interviews, and case studies to produce marketing content for client sales, brand development and investor/funding development activities EDUCATION Bachelor of Arts, Marketing & Communications Bowling Green State University, Bowling Green, OH ADDITIONAL SKILLS Marketing Strategy & Management, CRM/Content Marketing Platform Management, Content Marketing/Social Media Strategist, Copywriter/Video Producer, Business and Marketing Consultant, Market Research and Analysis, Customer Journey Mapping, Sales Strategy and Management, International Marketing, Event Marketing & Management, Growth Marketing/Lead Generation, Email Marketing, Project Management, Employee Training and Development