Michael Sunarlim-
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WWW.SUNARLIM.COM
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PROFESSIONAL SUMMARY
Creative e-commerce and online marketing professional with over 12 years of experience in online medium. Offering extensive
technical and applicable knowledge in digital strategy, leading end-to-end solutions to generate and grow online revenue and
branding. Driven by results, piloted successful projects in retail, consulting, and hospitality industries.
Driven by results, piloted successful projects in retail, consulting, and hospitality industries with a primary focus on optimizing
conversion rates and increasing inbound traffic. Ability to generate and manage 360 degree campaigns through brand website,
social media, email, affiliates, PR, offline and other relevant channels.
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WORK EXPERIENCE
E-Commerce Consultant
Sunarlim.com
May 2014 – Present
Remote consultant, working with local and International clients, offering services including but not limited to: E-Commerce
Solutions, Digital Strategy, SEO and Online Marketing.
Clients shortlist:
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West of May [ Australia ]
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Alegna AG [ Switzerland ]
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id connect [ Liechtenstein ]
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Focus Integrated Fitness [ New York, USA ]
JUICIES [ Hawaii, USA ]
Conisus, LLC [ Georgia, USA ]
E-Commerce Manager
Sofitel Bali Nusa Dua Beach Resort
November 2013 – April 2014
Reporting to Director of Marketing and Communications, was a key team member of the new luxury beach resort’s preopening
task force. Was a liaison with the regional office, preparing strategies for social media channels, email marketing, PPC
advertising, SEO and SEM.
Job highlights:
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Managed social media posts to promote current events and offers available at the resort
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Initiated Facebook ad campaigns to increase brand awareness and post engagement
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Set up interim email marketing platform and run early email campaigns to support marketing activities
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Assisted to fill in tasks for vacant PR Manager and Coordinator roles
E-Commerce Manager
Bluelounge
April 2012 – November 2013
Extended from previous Digital Marketing role with primary performance indicator focused on revenue. Responsible for day-today e-commerce operations for US and EU web stores. Pushed on-site conversions, communicated brand’s digital lifestyle
products, and increased market awareness.
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Defined goals and ensure optimized conversion rates
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Identified and set up new online sales channels
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Provided marketing analysis of market and customer behavior for both online and offline activities and operations.
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Kept current with the latest e-commerce trends and technology
Job highlights:
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Successfully launched new products: Kii and Saidoka and July 2013; resulted in over 1,100 transactions after the
first week and 450% of revenue increment compared to weekly average
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Increased e-commerce overall revenue by 38% and campaign specific revenue by 70%
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Grew overall inbound visits by 21% including 15% from organic channel and 101% from email marketing channel
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Webby Awards Official Honoree in 2012 for Best Visual Design – Function category and in 2013 for Best Practices
for Bluelounge website
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Michael Sunarlim-
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WWW.SUNARLIM.COM
Web Producer & Online Marketing Manager
Bluelounge
April 2007 – March 2012
Led website production, management and built online presence and sales by formulating digital marketing strategy, budget
and action plans.
Online/Digital Marketing:
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Formulated online marketing strategy, budget and action plans
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Online media buying: ad placements management
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Managed mailing lists and email marketing campaigns
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Maintained and develop relationship with online media and partners
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Collaborated with Sales and PR Departments to promote brand and products awareness
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Set up Google Analytics integration and KPIs for continuous improvement
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Managed Bluelounge’s social media accounts
Website Production:
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Responsible for day-to-day operation of website and all digital assets
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Maintained and update website content
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Worked with design team and third-party services in creating website assets
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Optimized web pages for SEM and SEO
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Specified server specifications and requirements, identify necessity to upgrade and install additional services
Job highlights:
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Successfully organized over 20 product launches and seasonal promotion campaigns
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Achieved 2 product launch milestones: SpaceStation in 2008 and CableDrop in 2009
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Tripled inbound traffic between 2007 to 2010 from non-paid channels
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Led the development of website redesigns and e-commerce platform migrations in 2008 and 2011
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Established the brand’s social media profiles early in the game, including but not limited to Facebook, Twitter,
Instagram, and Pinterest channels
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Produced and maintained company extranet as one-stop center for distribution partners to access product
information and related marketing assets
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Enabled more organized and measurable customer support procedures using Zendesk
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Featured on .net Magazine issue #226 under CMS Site of the Month article
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AREAS OF EXPERTISE
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SEO
PPC & SEM
Email Marketing
Digital Strategy
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On-site
Conversions
E-Commerce
Operations
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Web Analytics
CRM
Social Media
Web Development
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Website
Management
Server
Management
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AWARDS
Official Honoree
(Best Practices category)
Official Honoree
(Best Visual Design - Function category)
17th Annual Webby Awards
2013
16th Annual Webby Awards
2012
CMS site of the month
1st Winner
.net magazine issue #-
BNCC Web Design Competition
2003
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Michael Sunarlim-
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ORGANIZATION
International Academy of Digital Arts & Sciences
(IADAS)
Associate Member
2012 – Present
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WWW.SUNARLIM.COM
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EDUCATION
Bachelor of Science (BSc) | Computer Science
Bina Nusantara University [ Jakarta, Indonesia ]
2000 – 2004
Cast annual votes for the Annual Webby Awards.
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COURSES
Zendesk Bootcamp
English Language Courses
Zendesk APAC [ Jakarta, Indonesia ]
2012
International Language Program [ Jakarta, Indonesia ]
1996 – 1998
Web Design Workshop
Digital Studio Workshop [ Jakarta, Indonesia ]
2001
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LANGUAGES
English
Writing
Speaking
Bahasa Indonesia
: Full Professional Proficiency
: Full Professional Proficiency
Writing
Speaking
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: Native or Bilingual Proficiency
: Native or Bilingual Proficiency
