Michael Smith

MD SMITH PERFORMANCE MARKETING PORTFOLIO - / --/in/mdsmithdigitalmarketing/ Client Project: KING RENT - Search Lead Gen Results 979 high-quality leads in the first 4 months of launching Google Search Campaigns at a CPL of CHF28. Summary KingRent is a luxury Car Rental company that provides services across Europe, The Middle East, and parts of the US. The client's objective was to grow and expand their reach in the European market through Paid Search Ads as they were previously relying mainly on organic and word of mouth marketing. How By conducting deep analysis on the “real-world” search queries their ideal client would be searching, I was able to created Search Campaigns with highly targeted ad copy to grab attention and conversion. I also worked with the client to optimize their Landing pages to help build trust and reduce friction in the decision making process. Client Project: R-TECH WELDING - Google Ads Results Increased Revenue by 104% while also improving their ROAS to 12.2 (a 79% increase) Summary RTECH is a industrial equipment retailer with a strong Ecommerce presence. Their objective where to scale and increase Revenue from online channels. How By conducting an account audit on Google Ads, I was able to identify key areas of improvement in campaign setup and targeting. I also introduced a media plan that managed their spend more efficiently throughout the month taking key performance indicators into account and improved budget and campaign efficiencies. Client Project: SWAROVSKI Results Increased Revenue by 20% YoY in Q1 of 2025, achieving $4.47m in Revenue. Increased Website traffic by +29%. Acquired +29% in New website traffic while increasing ATC and Product views. We also increased the AOV, UPT and USP to further optimize the performance achieved. Summary Swarovski is an International Aspirational Luxury Jewellery brand, And I led the Ecom Performance Marketing team responsible for growth and profitability. How By introducing a completely new full funnel Paid and Organic strategy. We utilized a mix of traditional and new channel channels to drive a complete 360 online experience. Taking users from brand introduction through to purchase. By establishing a well defined strategy, managing a $3.2m budget and media plan effectively through each phase of the funnel. We were able to adapt to performance indicators to achieve great results. Client Project: SWAROVSKI - Meta Results Achieved a ROAS of 19.2x on Meta campaigns, with campaigns consistently achieving 20+ ROAS. Driving a channel Revenue of $310k+ in Revenue in 4 weeks. Summary Swarovski’s Summer Sale is a key Brand Moment and Full Year target’s rely on the perfect execution and Revenue coming from periods in the year like this. Social Media Ad performance play a vital part in this. How By planning and building the right custom audiences from past customer data, we were able to enhance the targeting signals for our core performance campaigns. Utilizing strong Visual Assets and custom product lists for each category, and messaging that had the correct hook and CTAs, we were able to optimize performance and allow campaigns to be highly targeted. Client Project: Whisky Exchange - Google Account Growth Results Generating well over £2M in revenue in 6 months with an ROAS of 13x. (+46% Growth vs previous period). Summary The Whisky Exchange is a global online whisky retainer, shipping to UK, Europe, USA, Canada, Singapore, Australia and Afrika. I was responsible for the growth, performance and optimization of the Google account for all markets. How By restructuring the Shopping, Pmax and YouTube and Search Campaigns, and redefining the product segmentation within the product feeds. I was able to optimize campaigns to be more targeted in the messaging and CTA’s. This structure also allowed opportunity for better customer audience segmentation, enhancing the way we utilized target signals in Pmax.