Testimonials:
“Among the top 5% of marketing talent.”
MICHAEL SEMER
832 N. Edinburgh, Apt. 2
Los Angeles, California, USA-
“The best content marketing professional I have ever worked with.”
“A marketing leader’s dream to work with!”
-linkedin.com/in/michaelsemer
www.michaelsemer.com
S UMMARY
An award-winning integrated, digital, content & experiential marketing strategist, creative director and (superb!) copywriter: a
sparkplug for some of the world’s most recognized brands as well as for technology firms, healthcare providers, startups, and
professional practices.
S KILLSET
Integrated marketing strategy | branding & messaging strategy | creative direction | sales promotion & shopper marketing |
experiential & field marketing | digital & social media activation | content marketing strategy & creation| strategic & tactical
concepting | brainstorming & ideation coaching | client management | business development | kids marketing | presentation
design & writing | process & vendor management | mentoring | copywriting | design & design management | web design & site
administration | SEO | SMM | email marketing | CRM | agency IT management
S EGMENTS
Enterprise software | workflow automation | legal & risk management software | government operations software | AP/AR
automation | CPG | automotive | consumer electronics | computer & networking hardware | restaurant & food service | retail
| governmental | beer, wine & spirits | personal care | professional services | financial services | sports | entertainment | gaming
| toys | medical & medical technology | fitness & lifestyle | travel & hospitality | B2B manufacturing | B2B distribution | B2B
consulting
E XPERIENCE
CONTENT, DIGITAL, INTEGRATED MARKETING & BRANDING CONSULTANT / STRATEGIST / CREATIVE
D I R E C T O R / C O P Y W R I T E R • M I C H A E L S E M E R M A R K E T I N G C O N S U L T I N G • J U L Y 2007 - P R E S E N T
• Provided contract content marketing strategy, branding/messaging consulting, advertising, demand gen and
communications for technology and B2B clients, especially in SaaS/PaaS/AI/mobile app segments.
• Provided healthcare/medical marketing branding, content, experiences, creative strategy on multiple projects
for clients such as City of Hope (LA), Children’s Hospital (Oakland) and others,
• Consulted as Strategy/Concept Director for experiential/digital clients and agencies delivering integrated live
event/conference/tour experience concepting and execution oversight.
V I C E P R E S I D E N T , S E N I O R D I R E C T O R O F S T R A T E G Y + C R E A T I V E • T H E R E G A N G R O U P • A U G U S T 2013 S E P T E M B E R 2014
• Led strategy, business development and creative services for B2C and B2B promotions & events, shopper
marketing, online and social media marketing, entertainment & sports sponsorship activation.
• Clients: The Hallmark Channel, Rent The Runway, Saban, FX Networks, UGGs, NBC Universal, Syfy Network, Audi,
Electronic Arts, Paramount.
• Led implementation of new CRM, pipeline management, server architecture, hardware/software configuration,
including vendor/platform review.
CONTRACT CREATIVE DIRECTOR, CONCEPT DEVELOPMENT & PLANNING • MOMENTUM WORLDWIDE • MAY
2008 - O C T O B E R 2009
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Contracted to repair agency relationship with Kraft by delivering CMO/Brand Manager- level creative and
strategic interaction in brand planning process.
Managed promotions, shopper marketing, PPC, SMM and branding for multiple brand launch campaigns.
MICHAEL SEMER
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VP C R E A T I V E • S N A P M A R K E T I N G • A U G U S T 2006 - J U L Y 2007
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Led strategy and creative department for experiential marketing agency for Ford Motor Company, Sara Lee, Moet
Hennessey and others, incorporating digital & mobile platforms, behavioral/shopper psychology and more.
Led positioning/identity development of new agency branding (“Escalate Marketing”) and agency selfpromotion initiatives (including identity materials, Web, blogging and social network postings, white paper
authorship, etc.).
Drove sales growth/project capture in new categories (automotive and CPG) for $6MM+ in new revenue.
C O N C E P T D I R E C T O R • H A V A S US – I M P A C T E X P E R I E N T I A L G R O U P • D E C E M B E R 2004 - A U G U S T 2006
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Delivered "big idea" strategy, project pitches and creative execution; agency surpassed revenue goals by 20%
due to enhanced strategy/concepting capabilities, worth $8MM+ in new revenue.
Included online promotion microsites, email/text-based consumer interactions, mobile onsite data capture,
customized gaming and simulator interfaces and more for Anheuser-Busch, Circuit City, Nokia, Sony, Nike, Sara
Lee, General Motors.
V I C E P R E S I D E N T /C R E A T I V E D I R E C T O R /P R O M O T I O N A L
1999 - M A R C H 2003
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W E B M A R K E T I N G • 141 W O R L D W I D E • N O V E M B E R
Develpped online programs for Microsoft, Dr Pepper/7 Up, Kraft Foods/Oscar Mayer such as “Microsoft Encarta
Bee," Kraft "Cheesiest Place In Cyberspace" kids interactivity website, UX strategy for Kraft Interactive Kitchen,
Windows ME and XP pre-launch and launch programs, Dr Pepper/7Up online promotions programs.
Created multibrand online and offline promotions for Hyundai, Jim Beam Brands (Jim Beam, DeKuyper), Oscar
Mayer, Nabisco, Keebler, Gambrinus, Unilever, SC Johnson.
Created multiple new business pitches, winning major accounts such as Brown & Williamson and Unilever.
C R E A T I V E D I R E C T O R • F R A N K E L • N O V E M B E R 1995 - J U N E 1999
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Serviced major CPG, retail and automotive clients while also leading new business pitches worth over $45MM in
fee-based revenue including Frito-Lay, GM, Kodak, and Encyclopedia Britannica.
Developed Frito-Lay “Star Wars” global promotion with in-store merchandising strategy, packaging and specialty
product development for 137 countries; created first-ever online continuity redemption program; led re-launch
of Cracker Jack brand with new in-pack prize strategy and promotions.
Managed McDonald’s Special Points Of Distribution (SPODs) shopper marketing group for 2000+ SPOD stores,
developed electronic store merchandising, kiosk UI/UX development, “stores of the future” digital
POS/architecture initiatives, major partnership programs.
Was creative lead in pitching and servicing General Motors Cadillac/Oldsmobile business, including direct mail,
email, sports events, dealer communications and more.
C R E A T I V E D I R E C T O R • FCB I M P A C T • 1993 - 1995
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Led concepting and execution for clients Coca-Cola, Nestlé Foods (Lean Cuisine)’
Created behaviors-based merchandising strategy for re-launch of Contour Bottle; created national Diet Coke
“Friends” program; “Fruitopia Bus Tour” live event brand launch (“most successful trial initiative ever!”
according to client); part of core group for Coca-Cola planning for 1996 Olympics in Atlanta.
C O P Y W R I T E R • T R A C Y -L O C K E • 1990 – 1993
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Concepted/executed national and account-specific sales promotion, direct and merchandising programs for
clients Pepsi, Anheuser-Busch Hispanic, Dewar’s, Stolichnaya, Haggar, Budget Rent-A- Car.
Included national/regional radio, TV, print, promotion concepting and point-of-sale design/writing for multiple
client retail accounts and channels.
F O U N D E R /P A R T N E R • T H E S U M M E R G R O U P • 1985 - 1990
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Partner in Dallas design studio/B2B advertising agency specializing in B2B, tech and startups
Provided branding, identity, advertising and collateral for clients Telinq Systems, Microdynamics and others.
Also handled all business development and grew from 3 to 8 employees
E DUCATION
M I C H I G A N S T A T E U N I V E R S I T Y • B.A. S , J O U R N A L I S M , T E L E C O M M U N I C A T I O N S
MICHAEL SEMER
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