Michael Rurup Andersen

I transform marketing departments into key drivers of digital business success. I (aim to) achieve this through the adoption of data-driven decision-making, leveraging integrated digital strategies, and implementing automation and AI. 

With an emphasis on enhancing customer satisfaction and loyalty, adopting agile methodologies, continuous skill enhancement, fostering strong sales partnerships, building robust brands, ensuring measurability, and staying adaptable to evolving market trends and technologies.

In one sentence I call this: enabling marketing departments to drive significant business growth in the digital era.

My professional journey began way back in 2009 when I decided to dive headfirst into the world of digital marketing. Since then, I've had the chance to kickstart a bunch of businesses and lend a hand to over 100 companies, helping them find their footing in the digital world.

I've faced my fair share of tough spots—kind of like those grueling climbs through the Alps on my bike. But, just like pushing through those steep ascents, I've always found a way to overcome challenges in business with a mix of strategic thinking, a knack for data, and a splash of human creativity.

At the end of the day, what really gets me going is making a real difference—driving growth that matters. And when I'm not deciphering data or brainstorming strategies, I'm probably out cycling or spending precious moments with my family. They're my rock, and yes, I'm that guy who's incredibly proud of his little family.

I see my journey as a blend of personal passions and professional pursuits. It's all about exploring new paths, whether on a bike or in the business world. With me, expect to venture off the beaten track, aiming for peaks yet to be reached.

RESULTS:

🌐 140% YoY revenue growth for an international e-commerce webshop (B2C)

🛒 47% YoY improvement in conversion rates through customer-centric marketing strategies (B2C)

🔍 249% YoY transaction growth for a Danish webshop via SEO optimization (B2C)

📊 Increased SEO traffic by 164% in international B2B markets

💵 Reduced lead costs by 72% through optimized paid advertising (PPC) (International B2B)

📈 Grew lead generation by 174% through SEO (International B2B)