7003 . 485 . 748 :leT
moc.onavoripleahcim@liam
Tel: 847 . 584 . 3007
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MICHAEL PIROVANO
SUMMARY
Michael Pirovano is a passionately curious creative and consummate workaholic who writes like it’s a
sport and reads like it’s a science. His “bag of tricks” is built on studying the successes of talented
leaders while leveraging the friction of failure to sand the rough edges out of growth strategies and
marketing skills. Over a decade of diving through windows of opportunity to grow within the orbit of
genius has forged a weapons-grade nerd whisperer and world-class change agent. That’s why
companies looking to corner the market want Michael in their corner.
PROFESSIONAL EXPERIENCE
Independent Consultancy
Content Marketing & Go-to-Market (GTM) Advisor
Chicago
Aug, 2024 - Aug, 2025
Spearheaded brand identity and social media marketing strategy for the Democratic Party, producing
videos, mailers, copy, and graphics which helped seven candidates win their campaigns.
Achieved 30% open rates for a HubSpot email campaign marketing Blackbuck Insights' appearance at
Money20/20.
Helped AI video game development platform Nunacon secure LOIs in support of a $500k pre-seed
round led by Andreessen Horowitz.
Served as an advisor to a veterinary medical insurance startup competing in Northwestern University's
VentureCat pitch competition.
nSure.ai
Content Marketing Manager, Gaming and Crypto
Tel Aviv
Mar, 2024 - Aug, 2024
Developed content marketing strategies and thought leadership campaigns centered around using AI
to detect payment fraud which surpassed targeted marketing revenue by 50%.
Increased LinkedIn engagement by 60% and generating 230 leads in excess of H1 projections through
event-driven campaigns equipped with signage, swag, landing pages, social posts, and email
campaigns built with Canva, HubSpot, and Buffer.
Lift Human Capital Management
Content Marketing Manager
Lisle
Jul, 2023 - Mar, 2024
Drove a 265% increase in organic search impressions for a payroll and human capital management firm
by executing long-term SEO and content strategies, maintaining a publishing calendar of up to three
optimized articles per week—each paired with a custom social graphic.
Managed and grew the brand’s presence across Facebook, LinkedIn, and Twitter, designing landing
pages, gated content, and email templates in Canva, HubSpot, and Photoshop to boost engagement
and drive traffic to key conversion pages.
Reach Blockchain Platform
Creative Marketing Director
Boston
Jan, 2021 - Jan, 2023
Strategized and executed social media marketing campaigns, attracting 2,600 Twitter followers, 500
Discord members, and adding 3,300 new apps to the platform within the first year.
Successfully secured development and protocol integration grants; developing proposals and pitch
decks contributing to a $48 million valuation.
Provided go-to-market (GTM) support for over 15 indie and AA desktop and mobile games,
coordinating five blockchain hackathons and moderating a panel on crypto gaming at SXSW 2022.
Designed social graphics, landing pages, promo videos, social media posts, and email campaigns using
HubSpot, Canva, and Buffer to promote appearances at ETHDenver, NFT.NYC, and other industry
events.
Independent Consultancy
Chicago
Narrative Designer and Creative Consultant
Nov, 2019 - Jan, 2021
Contributed narrative content to the Angry Birds franchise.
Authored marketing collateral for the production company behind Captain Phillips, Fifty Shades of Gray,
The Social Network, and House of Cards.
Wrote quest dialogue, item descriptions, and marketing collateral for Star Stable Online, an MMORPG
with 15 million registered users and over 500,000 MAU.
Served as the lead writer on two mobile games and an associate writer on Disney: Battle Heroes.
Authored a book on cybersecurity for Hook Security Co.
Diligent Corporation
New York
Content Marketing Manager
Sept, 2018 - Nov, 2019
Sourced, trained, and managed a team of writers in the execution of content strategies and
maintenance of publishing calendars for Diligent Boards and Diligent Equity.
Produced branded social media marketing graphics and email marketing templates in Adobe
Photoshop and Illustrator to execute campaigns in Buffer, Pardot, Constant Contact, and HubSpot.
Implemented best practices of search engine optimization (SEO) in WordPress, Moz, and Yoast.
Designed signage for conferences and trade shows.
Honeywell
Des Plaines
Senior Technical Writer
Apr, 2018 - Sept, 2018
Managed knowledge bases surrounding catalyst regeneration and adsorption control systems used in
reactors and refineries.
American Express
Itasca
Associate Technical Writer
Feb, 2017 - Apr, 2018
Created support documentation for the payments, chargebacks, and authentication modules of a
global fraud platform while adopting project management duties ahead of two product launches.
EDUCATION
B.S.
UNIVERSITY OF ILLINOIS
Bachelor of Science
& Biomathematics Fellow
BIOLOGY
M.B. A.
EASTERN NEW
MEXICO UNIVERSITY
Master of Business Administration
Master of Business Administration, Eastern New Mexico University
Bachelor of Science in Integrative Biology, University of Illinois at Urbana-Champaign
Game Design Certificate, Harper College / Writing Program Graduate, Second City Training Center
/ JavaScript Certificate, Sololearn / Inbound Certificate, HubSpot / Google Analytics Certificate,
Google / Google AdWords Certificate, Google / Bing Ads Accredited Professional, Microsoft
