MICHAEL NJUGUNA MBURU
Cell: - / Email:-/ Location:
Nairobi, Kenya
PROFESSIONAL PROFILE
Enthusiastic and experienced content writer with 6 years of experience creating
engaging and informative content for diverse audiences. Proven ability to boost
website traffic, generate leads, drive conversions through strategic SEO-optimized
content creation, social media marketing, and email campaigns. Passionate about
research, storytelling, and exceeding client expectations.
SKILLS
Content
Writing: Blog
posts, website
copy, landing
pages, email
marketing, social media content, press releases, and white papers.
SEO
Optimization: Keyword
research, on-page
optimization, content
auditing, and competitor analysis.
Social Media Marketing: Content creation, audience engagement, campaign
management, data analysis.
Editing and Proofreading: Excellent grammar, punctuation, and attention to
detail.
Research and Fact-Checking: Ability to find reliable sources and present
accurate information.
Content Management Systems: Proficient in WordPress and Drupal.
Analytics and Tracking: Google Analytics, social media analytics, email
marketing analytics.
Collaboration
and
Communication: Effective
communication
with
clients, editors, and team members.
Technical writing: Comprehend complex technical information and explain it
in a clearly and concisely way for a non-technical audience.
PROFESSIONAL EXPERIENCE
Social Media Content Writer / Web Content Writer
June 2022 – December 2023
I Increased website traffic by 10% through consistent content creation and
SEO optimization
Managed and curated social media channels, growing follower base by 25%.
Assisted with editing and proofreading website copy and marketing materials.
1 developed and implemented content calendars for website, social
media, and email marketing.
Collaborated with designers and developers to ensure brand consistency
across all platforms.
Grew social media following by 25% through engaging content and targeted
campaigns.
Developed and implemented data-driven content plans to achieve specific
business objectives
Blink Fitness - Content Writer
May 2018- March 2022
I developed and published engaging blog posts on a variety of
topics, increasing website traffic by 10%.
I assisted with editing and proofreading website copy and marketing
materials.
EDUCATION
KENYATTA UNIVERSITY
Bachelor's degree in Computing and Information Science
August 2016 – December 2020
KENYATTA UNIVERSITY
Certificate in Graphics Design
January 2015- November 2016
