Michael Magcalas

Data analyst with 10+ years of experience turning complex data into actionable business insights. I've worked across pharmaceutical, tech operations, real estate, and digital marketing - building dashboards, optimizing processes, and managing analytical teams.

My technical background includes SQL, SAS programming, statistical modeling, and financial analysis. I've led data teams at Google Operations Center and AS White Philippines, managing everything from qualitative research analysis to operational reporting.

On the media buying side, I've managed native ad campaigns on Taboola, Outbrain, and RevContent with daily budgets up to $20k, running multi-country campaigns and optimizing for ROI.

Recently, I've worked with clients in real estate (market analysis and acquisition modeling), digital marketing (performance dashboards and campaign optimization), and e-commerce (data-driven insights for growth).

I'm comfortable working independently or leading teams, communicating technical findings to non-technical stakeholders, and adapting quickly to new tools and industries. Whether you need someone to build reporting systems from scratch, optimize your data processes, or scale ad campaigns profitably, I bring both the analytical rigor and practical execution experience to deliver results.