Michael Macaulay

Michael Macaulay Communications major from top-ranked university with 5 years of experience of writing for the web. 2130 N Sizer Ave --EXPERIENCE Digital Media Creator on YouTube May 2015 - September 2018 Produced over 350 original horror videos with unique visuals, voice-over, and thumbnails using adobe creative suite Identified niche keywords & utilized SEO to dominate search Collaborated with others to create unique videos and content Sold the channel at 7 million views with 70k subscribers in 2018. Podcast Writer & Researcher September 2018 - January 2020 Created a history podcast in 2018 Researched and scripted long-form scripts with tedious research and attention to detail Built a wordpress website for the blog for SEO purposes Used SEO and organic discovery to receive between 2-3K downloads a month with 11 episodes and more being created Digital Media Specialist on Instagram January 2019 - January 2020 Identified a gap in the Instagram market with keyword and hashtag research Organically grew a new account to 57k+ followers which gains between 500-800 followers a day with millions of impressions Ran numerous ad campaigns for client projects EDUCATION Carson Newman University, Jefferson City, TN — Bachelor of Arts in Communication with a minor in sociology August 2015 - December 2019 Maintained a 3.5 GPA working with local businesses and volunteering at local charities Skills Writing Video production Photo & video editing Google Ads & Analytics Brand development & management Search engine optimization Member American Forensic Association (AFA) Forensics Team. Developed research, analysis and persuasion abilities. Competed in events in public speaking, various argument and advocacy debates. Gamma Beta Phi-National Honor and Service Society. Broadening members’ academic and philanthropic lives to catapult change in the world. Experience with Microsoft Office, Adobe Creative Suite, Sony Vegas, Audacity, Python, Facebook, Twitter, Instagram, YouTube, Google Analytics.