Michael M. Gemmell

Mike Gemmell, M.S. Grand Junction, CO | 970 - 261 - 9339 |-| www.linkedin.com/in/michaelmgemmell-/ | https://healthmarketinginnovations.com Professional Summary In a 10+ year professional career, increased website traffic by 15% by using SEO copywriting methods. Created original content with a 10% increase in client inquiries for business owners in real estate, non profit, and functional medicine organizations. Slashed costs by 15% and increased resource utilization by creative administration, concise writing and verbal communication, and cutting edge program planning and project management methods. Work Experience Health Marketing Innovations | Grand Junction, CO/Remote Copywriter | August 2021 – Present Slashed costs and built credibility for Integrative and Functional Medicine professionals with professionally crafted content to extend the marketing reach of Integrative and Functional Medicine professionals. Increased effectiveness of thematic content by 15% with editorial feedback and final proofreading to clients Created crystal-clear communication via blog posts, market research, and industry trend analysis to integrative and functional medicine practitioners Spearheaded development of new revenue sources for Naturopathic doctor by creating email newsletters with engaging relevant content. Created innovative content strategies for Functional medicine professionals that expanded their marketing base with valuable content Showcased the distinctive critical role of unique value propositions in attracting and retaining a diverse holistic medicine client base Various Clients | Grand Junction, CO/Remote Freelance Writer/Editor | May 2015 – August 2021 Created strategies via content creation and research into consumer preferences that significantly grew clients market share Greatly enhanced the content and engagement of four writers involved in public policy with editorial and philosophical modifications to their policy writings Increased funding effectiveness of a non-profit website with engaging, relevant content that greatly enhanced audience engagement Corrected grammar and syntax for an internationally published author (fiction and non-fiction books) during copy editing and final proofreading steps Flow Data Corporation | Grand Junction, CO Technical Writer | May 2013 – July 2015 Decreased field troubleshooting issues by 10% by creating user manuals that included clear, concise information and solutions for automation equipment and hardware/software products Maintained up-to-date information concerning software, hardware, and equipment functionality to ensure that the content produced was accurate, thereby maximizing end-users experiences Reduced man hours worked/needed by approximately 220 hours per month without sacrificing quality or timeliness in deliverable performance, thereby transforming the existing manufacturing database Skills Project Management, Technical Writing, Copywriting, Proofreading, & Editing, Artificial Intelligence (AI), Health & Wellness, Client Relationship Development, Content Creation, Search Engine Optimization (SEO), Research Education Master of Science in Geology | California State University Bachelor of Science in Geology | University of California, Davis