Michael M. Gemmell

7 Tips to help you the Integrative / Functional Medicine professional attract your ideal client -------------------------------------------------------------------------------------------------- Would you like to elicit the trust that makes your ideal client want to choose you as their Integrative Medicine / Functional Medicine provider? If the answer is yes, keep reading … *** Taking care of one’s health is a VERY emotional issue for many, if not most people. As an Integrative Medicine / Functional Medicine provider, you know this all too well. To attract and keep your ideal client, you must earn their trust – and to earn that trust you need to personalize your message. According to an industry survey, 91% of consumers will choose a brand with a personalized marketing approach over one without it. When it comes to personalization it’s no contest—email marketing is the undisputed leader. This applies to all health and wellness providers including Integrative Medicine / Functional Medicine professionals. Email marketing programs can be much more personalized over other types of electronic marketing such as web copy and social media. Here’s why: An email lands directly in your target audience’s inbox. Those receiving your email can read their emails in the privacy of their inbox and reply with questions in private with confidence. This builds trust and connection. People sign up for email newsletters because they perceive greater value. An email newsletter is more targeted and therefore relevant to a user’s needs than a social media post. Social media posts cannot be segmented to fit your target audience’s taste in the manner of an email. This makes an email newsletter a significantly greater value. These reasons are why the return on investment for an Integrative Medicine / Functional Medicine professional via email is nearly twice that of other channels. It is 1 to 1 communication that can be highly personalized with the use of questionnaires and other data gathering techniques to segment your email list. Targeted, personalized content is the key to earning the trust of your ideal client. By earning that trust, you will have laid the groundwork to offering them products/services that address their needs and will make them take action. Here are 7 tips to help Integrative Medicine / Functional Medicine professionals develop effective, i.e., personalized emails that will enable you to attract and keep your ideal client: 1. Determine your audience so you can personalize your message Know who you are writing to! Focus in on your target audience by using periodic questionnaires to segment your audience profiles. You need to know what motivates them and what makes them who they are with questions such as: What are their values? What are their personality traits?, How do they like to receive information? Bottom line first?, Detailed information and overview?, etc. What topics resonate with them? [Note: See our questionnaire “Take Questionnaire Now” on our home page (HealthMarketingInnovations.com) for an example showing how to develop a questionnaire in a simple, easy-to answer format that takes very little time for someone to answer. 2. Use a consistent voice. Your voice as a professional in the area of Integrative Medicine / Functional Medicine is part of what makes you distinctive. That voice should reflect who you are and be authentic and transparent. Formulate your content and tone so that the reader will believe that you are talking directly to them. 3. Build trust through education provided with empathy Educating your listeners about becoming and staying healthy by using the services of an Integrative Medicine / Functional Medicine professional is an important way to build trust. You can build connection that leads to trust by knowing the language that your target audience uses and reaching out to them with that language. 4. Keep the emphasis on how they will benefit Always keep the emphasis on your target audience. No doubt you’re proud of your professional achievements and expertise as an Integrative Medicine / Functional Medicine professional , but remember to refer to it in the context of how it can benefit them. 5. Be crystal clear on your goal for the email – and get to the point… QUICKLY People are inundated with information in our world everyday. If you don’t have a clear point to make and get to it quickly, they’ll hit the delete button. Your first paragraph should answer the question of: “Why should I care about this email?...” 6. Use a consistent structure for your email Start with a subject heading that is catchy, dramatic, creates curiosity, or grabs their attention in some way, e.g., “Last day to… ” Other parts of the email include: 1. a friendly, opening greeting, body of the email, closing statement with a call to action, and signature Also, consider enhancing your emails with visuals, bullets, hyperlinks, call to action buttons, and email signature. 7. End your emails with a call to action We hope you have found these tips useful! For a free sample showing these tips in action to help grow your Integrative Medicine / Functional Medicine practice , please click here.