After creating his first website at 14, Mike hasn't looked back. He received a BA in Economics and an MBA concentrating in marketing and finance, both from Rochester Institute of Technology. Combining his quantitative education with a creative approach to online marketing, Mike helps the LDM team focus on developing creative solutions that provide long-term ROI for clients.
Mike specializes in small and medium-sized businesses set up, optimize, and scale paid search and social campaigns. He also consults and manages long-term SEO efforts, performance testing (CRO) and analytics analysis, as well as paid social media consulting. He has worked on a wide array of digital marketing projects from B2B to B2C, lead generation to e-commerce.