Michael Clark-| www.itsMLC.com
WORK EXPERIENCE
Global Strategy Group
Washington, DC
Manager, Communications and Public Affairs
July 2022 - August 2022
● Spearheaded large budget paid/digital efforts for Consumers for Quality Care (CQC), achieving over 26 million impressions
● Landed over 20 American Edge (AEP) interviews with radio/TV outlets and over 50 op-eds/LTEs in various outlets nationwide
● Helped create marketing materials for University of Pennsylvania (UPenn), including 10 videos across six markets nationwide
● Consulted with Navigate Affordable Housing Partners (Navigate) on social media growth strategies, averaging 180% increases
● Oversaw workflows for two interns and numerous junior staff to ensure effective team integration and meet utilization goals
● Drafted and advised on successful new business proposal to land opportunity with the Las Vegas Raiders team president
Senior Associate, Communications & Public Affairs
June 2021 – July 2022
● Led strategy and development of paid media/digital ads for various clients, including monitoring and analyzing metrics, and
setting best practices to grow online communities, impressions, and engagement as part of larger marketing goals
● Managed project workflows and administrative duties for contracts including AEP, CQC, Credit Suisse, Navigate, and UPenn
● Developed communications strategies and crisis communication plans, sign-on letters, news releases, op-eds, and presentations
Ketchum
Washington, DC
Account Executive, Public Sector & Government
September 2020 – June 2021
● Led development and implementation of over 1,000 social posts, creative materials, and 6 paid media plans spanning 7 social
channels for the Health Resources and Services Administration (HRSA)
● Coordinated and developed weekly and monthly HRSA metrics reports to track impressions, engagements, and application
numbers for a variety of loan repayment and scholarship programs
● Spearheaded biweekly and quarterly presentations to HRSA leadership to note the latest metrics and determine best practices
● Managed projects, scheduling, and billing for CMS Innovation Center (CMMI) and Dialysis Facility Compare (DFC) contracts
Assistant Account Executive, Public Sector & Government
June 2019 – September 2020
● Guided creation of over 3,000 social posts and paid content for HRSA and CMS’s Quality Measurement and Value-Based
Incentives Group (QMVIG)
● Crafted and implemented over 19 paid media plans for HRSA across 7 social channels and delivered weekly metric analysis
● Led 2 successful multi-million-dollar new business proposals for CMS’s Office of Minority Health (OMH) and Rutgers
● Managed projects, including education and outreach sessions, webinars, and billing for CMS’s QPP and DFC
Account Coordinator, Public Sector & Government
March 2018-May 2019
● Drafted over 2,000 social posts, 10 paid media plans, and evaluated social trends for HRSA
● Helped manage projects, including for education and outreach sessions and webinars, and billing for CMS’s QPP and DFC
● Developed daily and weekly reports on media trends for leadership information and weekly tracking documents
Intern, Social Marketing
December 2017-February 2018
● Drafted over 1,000 social posts and evaluated social trends for HRSA
● Helped to manage projects and billing for CMS’s QPP and DFC
● Developed daily reports on media trends and spearheaded coding and analysis for weekly tracking documents
Qorvis MSLGROUP
Washington, DC
Fellow, Public Relations
May 2017-December 2017
Intern, Public Relations
July 2016 - August 2016
● Created over 2,000 social posts and 68 digital reports for a variety of public and private sector clients
● Provided 4 months of support for the United Nations’ Conference of Parties (COP) 23 in Bonn, Germany
● Tracked and analyzed social trends from 2016 DNC delegates
● Coordinated 6 events, including advance work on a national tour of the United States for Saudi Arabian diplomats
● Developed 7 articles between the Kingdom of Saudi Arabia’s ArabiaNow! website and Healthy Women initiative website
● Advised on media strategies for internal stakeholders at embassies from Equatorial Guinea, China, Saudi Arabia, and the EU
● Prepared French to English and English to French translations for the Paris and Washington, DC offices
Story Partners
Washington, DC
Intern
June 2016 - July 2016
● Created social media marketing content and wrote copy for a diverse array of private and public sector clients
● Tracked client engagement rates through social media monitoring platforms (Brandwatch, SimplyMeasured, and Zignal)
● Assisted senior partners with various issue campaigns from medical technology to animal rights
Rhodes College
Memphis, TN
Associate, Digital Marketing & Social Media
July 2015 – May 2017
● Managed college branding and development across 18 social platforms, averaging 280% follower growth
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Oversaw production of Rhodes College’s video for the national “It’s On Us” campaign
Supervised five interns on proper analytics, brand development, site growth, content generation, and asset management
Served as in-house graphic designer, crafting materials for campus events, promotional items, and social content
United Way, Capital Area
Memphis, TN
Team Leader
May 2013 - August 2013
● Led and coordinated over 10,000 volunteer members from 13 Louisiana communities (ages 13-17) in community service
● Planned and oversaw three parish-wide events for teeneragers, including the nationwide United Way Day of Action
● Recruited in 10 high schools throughout the Baton Rouge metro area for the Youth Volunteer Corps and Youth Advisory Board
POLITICAL EXPERIENCE
Biden for President - For Our Future Florida
Washington, DC - Remote
Volunteer, Florida
October 2020 - November 2020
● Canvassed over 3,500 swing voters in the state of Florida using ThruText, including over 250 vote confirmations
● Recruited over 15 new volunteers to participate in text banking
Adrian Perkins for Louisiana
Washington, DC - Remote
Volunteer, Digital Media and Advertising
August 2020 - November 2020
● Developed a three-month social content calendar with relevant events and campaign opportunities
● Drafted automated text ads featuring Senator Elizabeth Warren and Stacey Abrams; generated over $26,000 in donations
● Generated YouTube tags for 23 official campaign videos to maximize exposure and create a running catalog
● Consulted on strategies for social and paid media, fundraising, and digital campaign projects
Tim Temple for Louisiana
Washington, DC - Remote
Volunteer Consultant
September 2019 - October 2019
● Authored ad script for local and national television audiences -- including all three major stations in Baton Rouge
● Assisted with earned media strategy across 10 channels, building name recognition and coordinating resources
Kamala Harris for the People
Volunteer, South Carolina
● Texted over 1,200 potential primary voters in South Carolina via ThruText
● Collected data from respondents to build campaign knowledge base of battleground areas
Washington, DC - Remote
August 2019 - August 2019
Cory Booker for President - Cory 2020
Washington, DC - Remote
Volunteer Livetweeter
June 2019 - July 2019
● Livetweeted debates for Cory 2020; averaged over 80,000 impressions per tweet and 1 million impressions overall
● Distributed information on policies and quotes to users, plain languaging in real time.
Phil Bredesen for Senate
Washington, DC - Remote
Volunteer Political Consultant
September 2018 - November 2018
● Consulted with campaign staff on tactics and strategy for field organizing across three counties
● Proposed social media strategy and tactics to reach rural voters in Tennessee
Hillary for America
Washington, DC - Remote
Volunteer Canvasser
August 2016 - November 2016
● Contacted voters in all 50 states on behalf of Hillary for America through phone lists and ThruText
● Completed canvassing of metropolitan DC neighborhoods
● Educated voters in Maryland, Virginia, and Washington, DC on political issues and the voting process
EDUCATION
GEORGE WASHINGTON UNIVERSITY, Graduate School of Political Management
Washington, DC
Master of Professional Studies in Political Management
August 2017-May 2019
Specializations: Electoral Politics and Global Politics
Capstone: Get Off the Sidelines: Improving Athletes Rock the Vote Using an Integrated Voter Engagement Strategy
Honors: Golden Key International Honour Society -)
RHODES COLLEGE
Memphis, TN
Bachelor of Arts in International Studies and Political Science, Minor in French
August 2013-May 2017
Specialization: Asian Politics
Honors: Pi Delta Phi National French Honor Society -); Golden Key International Honour Society (2017); Sigma Iota Rho
Honor Society for International Studies (2017); Delta Epsilon Iota Academic Honor Society & Fraternity -)
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SKILLS AND DISTINCTIONS
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Software: Adobe Creative Suite; Airtable; ArcGIS; Box; Brandwatch; Cision; CrowdTangle; Fanbooster; Google Adwords;
Google Analytics; GovDelivery; Hootsuite; LexisNexis; MailChimp; Meltwater; Microsoft Office; Muck Rack; PR
Newswire; Sendible; SimplyMeasured; Slack; Sprout Social; SPSS; Stata; Squarespace; ThruText; Tweetdeck; Taboola;
Zignal
Languages: French (Fluent) and English (Native)
Community Service: Crisis Counselor, Crisis Text Line, Inc. -); Crisis Counselor, Rhodes College (2015);
Volunteer, The Exceptional Foundation of West Tennessee (2014)
Leadership: Rhodes Radio Host and Executive Producer, "The Swan Song," (2017) ; Chairman, Rhodes Student Government,
Committee on First Year Experience (2017); Representative, Rhodes Social Regulations Council -); Editor, Modus
Vivendi International Relations Journal -); Rhodes Student Representative, Student Union Planning Committee
-); President, The Pack (Rhodes) -); Leadership Development Chair, Sophomore Career Services Board
-); Rhodes Fan Club, Executive Council Public Relations Chair -); Sports Photography Fellow
-); Talent and Advertising Chair, Rhodes Lecture Board -)
Ketchum Awards: Bulldog Silver Award, Best Government/Public Service Social Campaign (2019); NAGC Blue Pencil and
Gold Screen, Best Community Engagement Forum (2019)
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