Michael John Tayco

MICHAEL JOHN TAYCO 5A Pascual Compound 1, Paranaque City, Metro Manila 1715 | (C- |-Professional Summary "Mike has been focusing on efficiency, spending more time on activities which yield the most results, and results that have the longest-impact, too; this approach has been particularly important to marketing, as results/ effects of efforts are not easily seen nor measured. As part of the SEO team under Hamish, Mike has been persistent to learn and grow, and eventually is able to deliver more than what is expected of him" - Gemma Burt, HR Manager, Online Republic (New Zealand Headquarters), A Recent Acquired Brand by Webjet I was announced as the First Philippine Republican of the Month, a recognition given by the client/ company to its employee who showed excellence all throughout the month. I was also been a part of the company's success, a milestone all through its existence. The company's brands (Cruises, Car Rentals, and Motorhome Rentals) were acquired by Webjet after seeing its growth and online business reach as a threat. I managed to get the business websites into Top Google Searches and overruled even its main suppliers. Skills ● ● Internet and E-mail Marketing ● Digital Marketing ● Marketing Campaign Management ● Graphic Designing ● Campaign Optimization ● Social Media Marketing ● HTML Coding Education ● ● ● ● ● ● ● Data Management Microsoft Office Expertise Excellent multi-tasking ability Excellent time management Organizational skills Process improvement Specialist Market Research & Prospect Building Specialization Course: Diploma in Digital Marketing Shaw Academy: 40 Gracechurch Street, London, United Kingdom Associate Degree: E-Commerce Web Development and Design Institute of Manpower and Computer Technology – La Carlota City, Negros Occidental Philippines - Certifications ● Certification in Digital Marketing Work History SEO Analyst/Data Analyst/Digital Marketing Officer 10/2015 to Current BG Bridal Gallery & NST Pictures – Unit 312 C2 Bldg Bonifacio High Street, BGC Taguig City, Philippines ● Conducts online Market Research, as well as Data Collection which will be used for business planning and strategies ● Keyword Research, Management, and Monitoring ● Provides guidelines to creatives team regarding as what display should be created for content marketing ● Executes collaboration with other businesses for possible partnership ● Creates copywrite contents for platform and newsletters. ● Handles email marketing campaigns focus to updates and business acquisitions ● ● ● Performs Data Analysis, and Prospect Building for the business to increase its online presence which will eventually result to increase in revenue. Creates reports on multiple aspects of digital marketing including status and progress. Automates numerical and analytical reports on spreadsheet for process efficiency. SEO Specialist 10/2015 to 03/2017 Microsourcing Philippines Inc – Online Republic/Webjet – Ground Flr 2 Ecom Bldg Mall of Asia Complex Pasay City, Philippines ● Increased revenue by researching and expanding product line to website, and implementing extensive organic Search Engine Optimization (SEO). ● Created key Internet marketing activities to acquire and retain new clients through email campaigns, affiliated marketing, and social media. ● Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics. ● Collaborated with designers and the editorial team on marketing materials. ● Wrote and edited articles, web contents, advertising copy and publications for internal and external audiences. ● Performs Market Research, Data Analysis, and Prospect Building for the business to increase its online presence which will eventually result to increase in revenue. SEO Content Writer / Subject Matter Expert / Team POC 11/2014 to 10/2015 Ibex Global Solutions – 7th Flr SM BF Paranaque, Dr A Santos Avenue Paranaque City, Philippines ● Wrote and edited SEO optimized articles and web contents for business targeted internet users and customers. ● Directed and evaluated the work of the team of 15 SEO content writers. ● Compiled and drafted content production reports each day. ● Coached team staff and provided best practices for better performance. ● Keyword Online Research Advertising Changes Specialist 05/2014 to 11/2014 Teletech Philippines – Yellow Pages Australia (Sensis) – 5 Ecom Bldg Mall of Asia Complex Pasay City, Philippines ● Designed print and marketing initiatives for various website advertising properties. ● Used and contributed on style guides and other design documentation to maintain coherent information and interaction design patterns. ● Established and maintained thousands of client’s business partnerships. ● Investigated and resolved customer inquiries and complaints in an empathic manner. ● Met all customer call guidelines including service levels, handle time and productivity. ● Updated customer orders from start to finish in an accurate and timely manner. ● Online data collection used for business advertising HR/Admin Assistant (Logistics Department) 02/2013 to 04/2014 HMR Philippines – Km.21 East Service Rd., Sucat Paranaque City Philippines ● Answered and managed incoming and outgoing calls while recording accurate messages. ● Organized all office documents and temporary paperworks. ● Assisted with event planning including logistical arrangements. ● Obtained signatures for financial documents and internal and external invoices. ● Coordinated, scheduled and arranged meeting including business and social events. ● Coordinated board and committee meetings, including schedules and information preparations and distributions. ● Reduced overhead by taking on more responsibility with creative and administrative projects.