Michael Jedd Anjelo Zabalerio Isaac

5 Reason Businesses need Search Engine Optimization Search Engine Optimization or SEO is, as Google (http://static.googleusercontent.com/media/www.google.com.ph/en/ph/webmasters/docs/search-engine-optimization-starter-guide.pdf) described it, often about making tiny adjustments to parts of the website, to get noticed in Google. When viewed separately on its own, these changes might appear like incremental enhancements, but when combined and mixed with the other advancements and alterations, these could have a notable impact on your website's performance and user experience in organic search results. According to Reliable Soft (https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/), in today’s competitive market, SEO is more crucial than ever. Search engines serve millions of users per day looking and seeking for answers to their questions or solutions to their many problems. Any person who has a blog, online store, or website, SEO can help your business grow and meet the business objectives. Business will benefit from Search engine optimization because: Most of the search engines users are more likely to pick 1 of the top 5 suggestions or results found on the first page. Businesses take advantage of this by ensuring to rank as high as possible through the use of SEO. Doing so allows the company to gain visitors in the physical store location as well as the website or on-line store. SEO is all about search engines and proper SEO practices to improve the experiences of the users and usability of a website itself. Users put their trust in search engines and having a presence in one of the top spots for a particular keyword, which the user is currently checking out, increases the website’s authority and trustworthiness. SEO is also a way of socially promoting the site. People who find your website via searching Bing, Google, or even Yahoo are more likely to promote it on social media channels like Facebook, Instagram, Google+, Pinterest, or Twitter. SEO is also seemingly responsible for the smooth running of a big web site. Sites with more than one author can surely benefit from SEO in a direct and indirect way. Their direct benefit is the improvement in search engine exchange, and their indirect benefit is having a common framework (checklists) to use for publishing content on the site. SEO can put the business way ahead of the competition. If two websites are selling the same product, the search engine optimized site is more likely to have more customers and make more sales.